Resources / SEO learning roadmap

Build your search knowledge, one decision at a time.

Explore SEO fundamentals, AI search, measurement, and practical tools in one learning library. Start with a topic or find a resource for the challenge in front of you.

Organized with inspiration from LearningSEO.io. Resources link to their original publishers.

8 learning paths 101 topics 725 resources

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101 topics · 725 resources

SEO Fundamentals

6 topics

Start with the core mechanisms behind search, keyword discovery, content optimization, technical foundations, and link acquisition.

Topics in this path: AI SEO Entity SEO Topical authority Conversational keywords Zero-click search

Introduction to SEO8 resources

In-depth guide to how Google Search works

Google

https://developers.google.com/search/docs/fundamentals/how-search-works?hl=vi
Search Engine Optimization (SEO) Starter Guide

Google

https://developers.google.com/search/docs/fundamentals/seo-starter-guide?hl=vi
Google Search Essentials

Google

https://developers.google.com/search/docs/essentials?hl=vi
The Beginner’s Guide to SEO (Moz)

Moz

https://moz.com/beginners-guide-to-seo
SEO Basics: Beginner’s Guide to SEO Success

Ahrefs

https://ahrefs.com/seo/seo-basics
The Beginner’s Guide to SEO (ContentKing)

ContentKing

https://www.conductor.com/academy/technical-seo-hub/
The Complete SEO Guide for Beginners

Mangools

https://mangools.com/blog/learn-seo/
SEO Fundamentals Course with Greg Gifford

SEMrush

https://www.semrush.com/academy/courses/seo-essentials-with-semrush/

Keyword Research9 resources

How to Do Keyword Research for SEO

Tim Soulo / Ahrefs

https://ahrefs.com/seo/keyword-research
The SEO Keyword Research Master Guide

Moz

https://moz.com/keyword-research-guide
How to Do Keyword Research for SEO (A Detailed 3-Step Guide)

Vlado Pavlik / SEMrush

https://www.semrush.com/blog/keyword-research/
Keyword Research: An In-Depth Beginner’s Guide

Shelley Walsh / Search Engine Journal

https://www.searchenginejournal.com/keyword-research/
Keyword research for SEO

Mangools

https://mangools.com/blog/keyword-research/
Keyword Research: The Definitive Guide (2023)

Backlinko

https://backlinko.com/tools/keyword
How to Do Keyword Research for SEO: A Beginner's Guide

Rachel Leist

https://blog.hubspot.com/marketing/how-to-do-keyword-research-ht
Keyword Research Course with Greg Gifford

Greg Gifford / SEMrush

https://www.semrush.com/academy/courses/seo-essentials-with-semrush/
Keyword Research for SEO Today: Guide, Steps, Tips, Tools, Mistakes and more!

Crawling Mondays

https://www.youtube.com/watch?v=ek0yCkmfVuM

Competition analysis7 resources

The Guide to SEO Competitor Analysis

Moz

https://moz.com/seo-competitor-analysis
How to Do an SEO Competitive Analysis

Semrush Team / Semrush

https://www.semrush.com/blog/how-to-do-seo-competitive-analysis/
How to Do an SEO Competitor Analysis [Template Included]

Joshua Hardwick / Ahrefs

https://ahrefs.com/blog/seo-competitor-analysis/
Your Essential Guide to Crushing Competition [w/ Template]

Sam Underwood / Advanced Web Ranking

https://www.advancedwebranking.com/seo/competitor-analysis
The SEO Competitive Analysis Tools & Tips 100+ Marketers Rely On Most

Davor Štefanović / Databox

https://databox.com/seo-competitor-analysis-report
SEO Competitive Analysis: The Definitive Guide

Aleh Barysevich / Search Engine Journal

https://www.searchenginejournal.com/seo-competitive-analysis-the-definitive-guide/273509/
How To Do An SEO Competitor Analysis with free downloadable template

Moz Team / Moz

https://moz.com/seo-competitor-analysis

Content optimization25 resources

12 Content Optimization Strategies To Grow Traffic & Rankings

Fraser McCulloch / Frase

https://www.frase.io/blog/content-optimization-strategies/
Content Optimization: The Complete Guide

Priscilla Tan / Ahrefs

https://ahrefs.com/blog/content-optimization/
SEO Copywriting: The Definitive Guide

Backlinko

https://backlinko.com/seo-copywriting
SEO Copywriting Guide: A Smarter Approach To Ordering Content

Maria Kalyadina / SEMrush

https://www.semrush.com/blog/seo-copywriting/
Role of Content Course with Eric Enge

Eric Enge / Semrush

https://www.semrush.com/academy/courses/content-marketing/
Content Marketing Fundamentals Course with Ashley Segura

Ashley Segura / Semrush

https://www.semrush.com/academy/courses/content-marketing-principles-for-business/
Strategical Content Optimization in an SEO Process

Crawling Mondays

https://www.youtube.com/watch?v=TyiIFhqo8vE
Google Search Console Coverage, URL Inspection & Crawl Stats Reports

Web Based from Google

https://search.google.com/search-console/about
Bing Webmaster Tools Site Scan and SEO Report

Web Based from Bing

https://www.bing.com/webmasters/help/recommendations-55a30304
Screaming Frog SEO Spider

Desktop Based from Screaming Frog

https://www.screamingfrog.co.uk/seo-spider/
Greenflare: The Open Source SEO Crawler

Desktop Based from Greenflare

https://greenflare.io/
SEOlyzer: Crawler & log analysis for all SEO

Web Based from SEOlyzer

https://seolyzer.io/
httpstatus.io: Easily check status codes, response headers, and redirect chains

Web Based from Sander Heilbron

https://httpstatus.io/
SEO Server Header Checker Tool: Server Headers is your one stop tool to quickly extract useful SEO data from a URL

Web Based from Ryan Jones

https://www.serverheaders.com/
Ahrefs Webmaster Tools

Web Based from Ahrefs

https://ahrefs.com/webmaster-tools
Siteliner: Explore your website, revealing key issues

Web Based from Siteliner

https://www.siteliner.com/
Checkbot: SEO, Web Speed & Security Tester

Browser Extension from Checkbot

https://chromewebstore.google.com/detail/checkbot-seo-web-speed-se/dagohlmlhagincbfilmkadjgmdnkjinl?pli=1
SEO Minion: On-Page SEO, Broken Link Checker, Hreflang Checker & more

Browser Extension from SEO minion

https://keywordseverywhere.com/seominion/
Detailed SEO Extension

Browser Extension from Detailed

https://detailed.com/extension/
SEO Pro Extension

Browser Extension from Marketing Syrup

https://marketingsyrup.com/seo-pro-extension/
SEOInfo

Browser Extension from Weeblr

https://www.weeblrpress.com/blog/seoinfo-our-free-chrome-and-firefox-extension
Spark Content Optimizer

Browser Extension from SEOClarity

https://chromewebstore.google.com/detail/spark-seo-by-seoclarity/lbdjpmmladpghbcpadpeaiiopkcejpnf?hl=en
Link Redirect Trace

Browser Extension from LinkResearchTools

https://smart.linkresearchtools.com/seo-tools/link-redirect-trace-extension
Yoast SEO

WordPress Plugin from Yoast

https://yoast.com/product/yoast-seo-premium-wordpress/
Rank Math SEO

WordPress Plugin from Rank Math

https://rankmath.com/

Technical optimization10 resources

Link best practices for Google

Google Search Central

Crawlable links, descriptive anchor text, and internal and external linking.
Read Google's link best practices
Overview of Crawling and Indexing Topics

Google

https://developers.google.com/search/docs/crawling-indexing
The Beginner's Guide to Technical SEO

Patrick Stox / Ahrefs

https://ahrefs.com/seo/technical-seo
The Ultimate Guide to Technical SEO

Christina Perricone / HubSpot

https://blog.hubspot.com/marketing/technical-seo-guide
What Is Technical SEO? Basics and 10 Best Practices

Tushar Pol / Semrush

https://www.semrush.com/blog/technical-seo/
Technical SEO Guides Hub

ContentKing

https://www.conductor.com/academy/technical-seo-hub/
An In-Depth Guide to Technical SEO

Tom Whatley / CXL

https://cxl.com/blog/technical-seo/
Technical SEO Library

Lumar

https://www.lumar.io/learn/seo/
Technical SEO Course with Bastian Grimm

Bastian Grimm / Semrush

https://www.semrush.com/academy/courses/techincal-seo-and-ai-search-essentials-with-semrush/
What's Technical SEO? 8 Technical Aspects Everyone Should Know

Yoast

https://yoast.com/what-is-technical-seo/

Link building9 resources

The Beginner's Guide to Link Building

Paddy Moogan / Moz

https://moz.com/beginners-guide-to-link-building
Link Building for SEO: The Beginner's Guide

Tim Soulo / Ahrefs

https://ahrefs.com/seo/link-building
Link Building for SEO: The Definitive Guide (2022)

Backlinko

https://backlinko.com/link-building
7 Golden Rules of Link Building for 2021 and Beyond

Christoph Cemper

https://www.linkresearchtools.com/blog/golden-rules-link-building/
60+ Link Building Techniques Checklist [2022 Update]

Mangools

https://mangools.com/blog/link-building-techniques-checklist/
The Link Building Book

Paddy Moogan

https://aira.net/link-building-book/introduction/
Link Prospecting Hacks From An Agency

Pitchbox

https://pitchbox.com/blog/link-prospecting-hacks/
Backlink Management Course with Greg Gifford

Greg Gifford / Semrush

https://www.semrush.com/academy/courses/seo-essentials-with-semrush/
Link Building & Outreach in an SEO Process: Common Mistakes & Tips for Success

Crawling Mondays

https://www.youtube.com/watch?v=yt8db_rOwdc

Execute an SEO Process

8 topics

Move from knowledge to execution with strategy, goals, measurement, reporting, audits, buy-in, process management, and common mistakes.

Topics in this path: Search Everywhere Optimization GEO AEO AI visibility AI Overviews

Establishing an SEO Strategy6 resources

Creating an SEO Strategy from Scratch
Kevin Indig
https://www.kevin-indig.com/creating-an-seo-strategy-from-scratch
How to Create an Enduring SEO Strategy in 2023 (Step-By-Step)
Jonas Sickler / Terakeet
https://terakeet.com/blog/seo-strategy/
SEO Strategy: How to Create One for 2023 (+ Template)
Carlos Silva
https://www.semrush.com/blog/seo-strategy/
How to Set A Winning SEO Strategy: Concepts, Steps, Do's & Don'ts and Mistakes to Avoid
Crawling Mondays
https://www.youtube.com/watch?v=5SzJ0oVFor8
How to Create an SEO Strategy for 2022 [Template Included]
Drew Fortin / HubSpot
https://blog.hubspot.com/marketing/seo-strategy
9 Essential Steps In Building A Winning SEO Strategy
Loren Baker / Search Engine Journal
https://www.searchenginejournal.com/seo/strategy/#close

Setting SEO Goals6 resources

How Do You Set Smart SEO Goals for Your Team/Agency/Project?
Rand Fishkin / Moz
https://moz.com/blog/smart-seo-goals
How to Set SEO Goals for Your Team (That Actually Drive Action)
Elise Dopson
https://databox.com/how-to-set-seo-goals
How to Set the Right SEO Goals with 3 Examples
Kayle Larkin / Ahrefs
https://ahrefs.com/blog/seo-goals/
How to Set & Achieve Realistic SEO Goals
Paul Schmidt / Search Engine Journal
https://www.searchenginejournal.com/set-achieve-realistic-seo-goals/288839/
OKRs for SEO: How to Set SEO Goals That Increase Your Value & Get You Greater Investment
Kameron Jenkins / Botify
https://www.botify.com/blog/seo-okrs
How to Set Goals for SEO
Sharon Lunny / Seer Interactive
https://www.seerinteractive.com/insights/how-to-set-seo-goals

Measuring SEO8 resources

SEO Analytics: A Step-by-Step Process with Tools, Examples, and Resources
Branko Kral / Supermetrics
https://supermetrics.com/blog/seo-analytics
Measuring SEO Results
Backlinko
https://backlinko.com/hub/seo/seo-results
15 Critical SEO Metrics You Need To Track
Joe Kindness / AgencyAnalytics
https://agencyanalytics.com/blog/seo-metrics
Measuring & Tracking SEO Success
Moz
https://moz.com/beginners-guide-to-seo/measuring-and-tracking-success
How to Use Google Analytics to Improve SEO Performance
Michal Pecánek / Ahrefs
https://ahrefs.com/blog/google-analytics-for-seo/
15 Ways for Using Google Analytics to Track Your SEO Efforts for Free
Elise Dopson / Databox
https://databox.com/google-analytics-for-seo
How to Measure SEO Performance & Results (The Right Way)
Michal Pecánek / Ahrefs
https://ahrefs.com/blog/seo-performance-results/
How To Measure SEO Performance and Results
Erika Varagouli / Semrush
https://www.semrush.com/blog/seo-results/

Reporting SEO6 resources

The Mini Guide to SEO Reporting
Moz
https://moz.com/mini-guide-to-seo-reporting
The Anatomy of the Perfect SEO Report
Melissa Fach / Semrush
https://www.semrush.com/blog/seo-report/
Steal Our SEO Report Template (and Make It Even Better)
Jake Sheridan / Ahrefs
https://ahrefs.com/blog/seo-report-template/
SEO Reporting: How To Build Meaningful Analytics Reports
Bill Sebald
https://www.greenlanemarketing.com/resources/articles/making-better-seo-reports-for-your-clients
SEO Reports: Which Metrics Matter & How to Use Them Well
Helen Pollitt
https://www.searchenginejournal.com/seo-reports-which-metrics-matter-how-to-use-them-well/341839/
How to Develop Successful SEO Reports
Aleyda Solis
https://speakerdeck.com/aleyda/how-to-develop-successful-seo-reports-number-seokomm

Developing an SEO Audit9 resources

A Simple (But Effective) 14-Step SEO Audit & Checklist
Joshua Hardwick
https://ahrefs.com/blog/seo-audit/
The 15-Step SEO Audit Checklist for 2023
Backlinko
https://backlinko.com/tools/seo-checker
242 Point SEO Audit Checklist
Andy Drinkwater
https://andydrinkwater.com/seo-audit-checklist/
How to Perform a Complete SEO Audit (in 14 Steps)
Vlado Pavlik
https://www.semrush.com/blog/seo-audit/
How to Develop Actionable and Impactful SEO Audits
Aleyda Solis
https://www.aleydasolis.com/en/search-engine-optimization/how-to-winning-seo-website-audit-growth/
How to Approach Website SEO Audits
Geoff Kennedy
https://sitebulb.com/resources/guides/how-to-approach-website-seo-audits/
Getting Tech SEO Implemented
Areej AbuAli
https://www.areejabuali.com/blog/getting-tech-seo-implemented
Rethinking Technical SEO Audits
Andrew Charlton
https://bertiecharlton.com/rethinking-technical-seo-audits/
Let's never talk about SEO audits again
Tom Critchlow
https://newsletter.seomba.com/p/lets-never-talk-about-seo-audits

Getting SEO Buy-In8 resources

Getting SEO Buy-in: Learn How to Get SEO Resources and Support
Crawling Mondays
https://www.youtube.com/watch?v=IxaVJcgKU5M
Getting Buy-in Requires Executive Empathy
Tom Critchlow
https://newsletter.seomba.com/p/getting-buy-in-requires-executive
Be an SEO Chameleon: How to Get a “YES” from Stakeholders
Ashleigh Noad
https://www.womenintechseo.com/knowledge/be-an-seo-chameleon/
How to Get SEO Buy-In: 7 Actionable Tips
Despina Gavoyannis
https://ahrefs.com/blog/seo-buy-in/
How to get more of what you want in SEO
Philipp Götza
https://searchengineland.com/seo-want-get-443884
How to Get Buy-In for Your SEO Projects — Whiteboard Friday
Shawn Huber
https://moz.com/blog/buy-in-for-seo-whiteboard-friday
Getting Buy-In for Your SEO Strategy
Sara Taher
https://www.sara-taher.com/getting-buy-in-for-your-seo-strategy
Create SEO proposals that get approved: Pitching big initiatives to clients and stakeholders
Gus Pelogia
https://www.wix.com/seo/learn/resource/create-an-seo-proposal

SEO Process Management8 resources

Tips for effective SEO Project Management
Sam Mangialavori
https://www.brainlabsdigital.com/blog/tips-for-effective-seo-project-management/
What Makes your SEO Fail (and how to fix it)
Aleyda Solis
https://fr.slideshare.net/aleydasolis/what-makes-your-seo-fail-and-how-to-fix-it-brightonseo
How to turn your agency into the “McKinsey of SEO”
Tom Critchlow
https://newsletter.seomba.com/p/how-to-turn-your-agency-into-the
Integrating SEO within the Product Triangle To Align Efforts & Maximize Impact
Aleyda Solis
https://www.aleydasolis.com/en/search-engine-optimization/seo-product-triangle/
Thriving as an SEO Specialist: Frameworks & Tips to Manage Complex SEO Processes
Aleyda Solis
https://fr.slideshare.net/aleydasolis/thriving-as-an-seo-specialist-frameworks-tips-to-manage-complex-seo-processes
SEO Project Management for Agencies: How to Successfully Manage an SEO Process as an Agency
Crawling Mondays
https://www.youtube.com/watch?v=q_CSuBqYkZI
SEO Project Management: A Guide To Get Organised
Lauren Carel
https://www.searchenginejournal.com/seo-project-management/459118/
The ultimate guide to SEO project management for digital agencies
Gus Pelogia
https://www.teamwork.com/blog/seo-project-management/

Common SEO Execution Mistakes To Avoid5 resources

15 Common SEO Mistakes (And How to Fix Them)
Si Quan Ong
https://ahrefs.com/blog/seo-mistakes/
11 Common SEO Mistakes You’re Probably Making
Trevin Shirey
https://www.webfx.com/blog/seo/11-common-seo-mistakes-youre-probably-making/
10 Common SEO Mistakes To Avoid in 2024
Raine Guerrero
https://www.siegemedia.com/seo/common-seo-mistakes
SEO Mistakes: Common SEO Issues & How to Fix Them
Kari DeRie
https://www.semrush.com/blog/biggest-seo-mistakes/
Biggest SEO Mistakes That Might Be Ruining Your Site in 2024
Tatiana Tsyulia
https://www.link-assistant.com/news/seo-mistakes-to-avoid.html

SEO in your CMS

6 topics

Optimize your website for search engines with CMS-specific guidelines for Shopify, Magento, Webflow, Squarespace, WordPress, and Wix.

Topics in this path: CMS optimization E-commerce SEO Headless CMS Page builders Plugin SEO

Shopify SEO Guidelines8 resources

SEO overview – Shopify Help Center

Shopify

https://help.shopify.com/en/manual/promoting-marketing/seo/seo-overview
Shopify SEO: The Guide to Optimizing Shopify [Updated for 2023]

Christopher Long / Moz

https://moz.com/blog/shopify-seo
Shopify SEO Tips: Push Shopify to its Limits!

ContentKing

https://www.conductor.com/academy/technical-seo-hub/
Shopify SEO – How to Optimize Your Shopify Site for Google

Loren Baker / Search Engine Journal

https://www.searchenginejournal.com/shopify-seo-best-practices/396495/
12 Important SEO Tips for Shopify Ecommerce Platform

Ashok Sharma / Semrush

https://www.semrush.com/blog/shopify-seo/
Shopify SEO: An Ultimate Guide

Nitin Manchanda / Botpresso

https://botpresso.com/seo-guide/shopify-seo-guide/
Shopify SEO: A Simple Guide for Beginners

Tushar Pol / Ahrefs

https://ahrefs.com/blog/shopify-seo/
Shopify SEO: The Non-Technical Handbook to Grow Your Store Traffic

Ilana Davis

https://www.ilanadavis.com/blogs/articles/shopify-seo

Magento SEO Guidelines6 resources

The Ultimate Guide to Magento SEO

Onely

https://www.onely.com/blog/magento-guide/
The Ultimate SEO Guide to Magento 2

ContentKing

https://www.conductor.com/academy/technical-seo-hub/
Magento 2 SEO Guide

PushON

https://www.pushon.co.uk/insights/guides/magento-2-seo-guide/
Magento 2 SEO Guide – The All-In-One Definitive Guide

BSS Commerce

https://bsscommerce.com/blog/magento-2-seo-guide/
Magento SEO: Complete Guide with 9 Actionable Tips

Hannah Dango / Fandango SEO

https://www.fandangoseo.com/blog/magento-seo-guide/
SEO Checklist for Magento 2 Migration

Andreja Cicak / Inchoo

https://inchoo.net/online-marketing/seo-checklist-magento-2-migration/

Webflow SEO Guidelines5 resources

SEO and Webflow: the Essential Guide

John Moore Williams / Webflow

https://webflow.com/blog/seo-and-webflow-the-essential-guide
9 SEO Best Practices for Your Webflow Website

Tomas Laurinavicius / Webflow

https://webflow.com/blog/webflow-seo-tips
A Marketer’s Guide to SEO in Webflow

Omid Ghiam / Webflow

https://webflow.com/blog/marketers-guide-to-seo
The Ultimate Guide to Webflow SEO

Supple

https://supple.com.au/guides/webflow-seo-guide/
SEO Technical Checklist For Webflow Projects

Mirela Prifti / DEV Community

https://dev.to/mirelaprifti/seo-technical-checklist-for-webflow-projects-chi

Squarespace SEO Guidelines5 resources

What Squarespace Does for SEO

Squarespace

https://support.squarespace.com/hc/en-us/articles/206744067-What-Squarespace-does-for-SEO
Squarespace SEO: Your Ultimate Guide

Weglot

https://www.weglot.com/guides/squarespace-seo-guide
Squarespace SEO — The Definitive Guide and Checklist

Chris Singleton / Style Factory

https://www.stylefactoryproductions.com/blog/squarespace-seo
Squarespace SEO Review

Website Builder Expert

https://www.websitebuilderexpert.com/website-builders/squarespace-seo-review/
Squarespace SEO for 2022: The Ultimate Guide with Checklist

Supple

https://supple.com.au/squarespace-seo/#guide

WordPress SEO Guidelines7 resources

WordPress SEO: 20 Tips and Best Practices

Joshua Hardwick / Ahrefs

https://ahrefs.com/blog/wordpress-seo/
WordPress SEO: The Definitive Guide

Joost de Valk / Yoast

https://yoast.com/wordpress-seo/
WordPress SEO: The Ultimate Guide in 28 Actionable Steps

Vlado Pavlik / Semrush

https://www.semrush.com/blog/wordpress-seo/
WordPress SEO: The Ultimate Guide

Kristen Baker / HubSpot

https://blog.hubspot.com/marketing/wordpress-seo
Ultimate WordPress SEO Guide for Beginners (Step by Step)

WPBeginner

https://www.wpbeginner.com/wordpress-seo/
The 50-Step WordPress SEO Checklist To Boost Your Organic Traffic in 2023

Rank Math

https://rankmath.com/blog/wordpress-seo-checklist/

Wix SEO Guidelines5 resources

Wix SEO: How to Rank Better with Your Wix Website

Vlado Pavlik / Semrush

https://www.semrush.com/blog/wix-seo/
The Complete Wix SEO Guide: Everything You Need to Know

Mordy Oberstein / Wix

https://www.wix.com/seo/learn/wix-seo-guide
The Wix SEO Learning Hub

Wix

https://www.wix.com/seo/learn
Wix SEO Tools

Wix

https://www.wix.com/seo/learn/explore/categories/seo-tools
The Ultimate Guide to Wix SEO

Supple

https://supple.com.au/wix-seo/#guide

SEO in other Search Engines

8 topics

Optimize for Bing, Yandex, Baidu, Naver, Amazon, YouTube, TikTok, and Reddit — beyond Google's search ecosystem.

Topics in this path: Multi-engine SEO Amazon SEO YouTube SEO TikTok SEO Reddit SEO

Bing SEO Guidelines & Tips4 resources

Bing Webmaster Guidelines

Bing

https://www.bing.com/webmasters/help/webmasters-guidelines-30fba23a
Bing vs Google: Search Engine Comparison

Jonathan Theuring / Impression

https://www.impressiondigital.com/blog/bing-differ-google/
Search Engine Land's Guide to Bing SEO

Search Engine Land

https://searchengineland.com/guide/bing
What SEOs need to know about Bing Webmaster Guidelines

Christi Olson / Search Engine Land

https://searchengineland.com/live-with-search-engine-land-whats-new-bing-webmaster-guidelines-338228

Yandex SEO Guidelines & Tips4 resources

Yandex's Recommendations – Advice for Webmasters

Yandex

https://yandex.com/support/webmaster/recommendations/intro.html
The Ultimate Guide to Yandex SEO

Dan Taylor / Search Engine Journal

https://www.searchenginejournal.com/yandex-seo-guide/252885/
Yandex SEO, or Optimization Beyond Google

Valerie Niechai / SEO Powersuite

https://www.link-assistant.com/news/yandex-seo.html
Yandex SEO: How to Master Search in Russia

Wordbank

https://www.wordbank.com/uk/blog/yandex-seo-russia/

Baidu SEO Guidelines & Tips5 resources

Baidu SEO: A Guide to SERP Features & Ranking Signals

Dan Taylor / Search Engine Journal

https://www.searchenginejournal.com/baidu-serp-features-ranking-signals-guide/257081/
A Crash Course in Chinese SEO: Exit Google, Enter Baidu…

Gary Stevens / SEMrush

https://www.semrush.com/blog/crash-course-chinese-seo-exit-google-enter-baidu/
Ultimate Guide to Baidu SEO

Dragon Metrics

https://www.dragonmetrics.com/baidu-seo-guide/
Guide to Baidu SEO

GMA Marketing to China

https://marketingtochina.com/baidu-seo/
Baidu SEO: How to do SEO in China. An interview with SEO Zac

Crawling Mondays

https://www.youtube.com/watch?v=vIJgMZDR8c4

Naver SEO Guidelines & Tips4 resources

Naver SEO: How To Do SEO In South Korea

Dan Taylor

https://dantaylor.online/blog/optimising-for-naver-a-korean-seo-guide/
How To Do Naver SEO: A Complete Guide

Twinword

https://www.twinword.com/blog/naver-seo/
Naver SEO: Best Practices for South Korea

Dan Taylor / Search Engine Journal

https://www.searchenginejournal.com/naver-seo-best-practices-south-korea/307623/
Naver SEO: How to do SEO in South Korea w/ Chris Shin

Crawling Mondays

https://www.youtube.com/watch?v=82Uz331KZqE

Amazon SEO Guidelines & Tips5 resources

Amazon SEO: The Ultimate Guide to Higher Product Ranking (With Tips & Examples)

Robin Hanna / Perpetua

https://perpetua.io/blog-amazon-seo-search-engine-optimization-organic-growth-strategy/
How to Master Amazon SEO and Move Your Products up the Search Rankings

Bryan Bowman / BigCommerce

https://www.bigcommerce.com/blog/amazon-seo-strategy/
Amazon SEO in 2023: A Comprehensive Guide

Ken Zhou / Seller Interactive

https://sellerinteractive.com/blog/amazon-seo-guide/
Amazon SEO: Everything Sellers Need to Know in 2020

Tara Johnson / Tinuiti

https://tinuiti.com/blog/amazon/amazon-seo/
Amazon SEO: How to Rank Highly for Amazon Searches

Marc Schenker / Wordstream

https://www.wordstream.com/blog/ws/2018/05/17/amazon-seo

YouTube SEO Guidelines & Tips5 resources

Get discovered on YouTube

YouTube Creators Academy

https://www.youtube.com/playlist?list=PLpjK416fmKwTeFSdTJbnLOajZc95GXdQq
YouTube SEO: How to Rank YouTube Videos in 2023

Backlinko

https://backlinko.com/how-to-rank-youtube-videos
YouTube SEO: How to Rank Your Videos From Start to Finish

Sam Oh / Ahrefs

https://ahrefs.com/blog/youtube-seo/
YouTube SEO: The Ultimate Guide

Itamar Blauer

https://www.itamarblauer.com/youtube-seo-guide/
YouTube SEO Today: Video Optimization Tips, Tutorial and Tools for YouTube

Crawling Mondays

https://www.youtube.com/watch?v=FH9o_kKShoQ

TikTok SEO Guidelines & Tips6 resources

TikTok SEO: The Ultimate Guide to Boosting Your Profile Visibility

Semrush

https://www.semrush.com/blog/tiktok-seo/
TikTok SEO: How to Increase Your Discoverability on TikTok

Brittany Garlin / HubSpot

https://blog.hubspot.com/marketing/tiktok-discoverability
TikTok SEO: What it is and 5 tips to improve your brand's reach

Chloe West / Sprout Social

https://sproutsocial.com/insights/tiktok-seo/
The Ultimate Guide to TikTok SEO - Updated in 2024

Carrie Rose / Rise at Seven

https://riseatseven.com/blog/the-ultimate-guide-to-tiktok-seo/
TikTok SEO: Understanding the TikTok Algorithm

Lidia Infante / Moz

https://moz.com/blog/tiktok-algorithm-seo
The Definitive Guide to TikTok SEO

Josh Howarth / Exploding Topics

https://explodingtopics.com/blog/tiktok-seo-guide

Reddit For SEO Guidelines & Tips8 resources

Reddit SEO Guide: How To Use Reddit for SEO

Andrew Craig / Siegemedia

https://www.siegemedia.com/seo/reddit-seo-guide
How to use Reddit for SEO: Best Practices, Tips & Strategies to Boost Your Visibility

Valentina Izzo / WordLift

https://wordlift.io/blog/en/reddit-for-seo-best-practices/
A Guide for the New Era of Reddit Marketing: How Google's Partnership Changed Everything

Ethan Crump / Foundation

https://foundationinc.co/lab/reddit-marketing-guide/
A Beginner's Guide To Reddit: How To Get Started

Brent Csutoras / Search Engine Journal

https://www.searchenginejournal.com/a-beginners-guide-to-reddit-how-to-get-started/527124/
Reddit Is Ready For Brands: How To Build Real Connections And Succeed

Brent Csutoras / Search Engine Journal

https://www.searchenginejournal.com/reddit-for-brands-how-to-build-real-connections/534914/
Reddit SEO Hacks: Fast SERP Growth Using The Internet's Front Page

Daniel Trick / FATJOE

https://fatjoe.com/blog/reddit-seo/
How to use Reddit for SEO

Shona Worsman / Embryo

https://embryo.com/blog/how-to-use-reddit-for-seo/
How to Use Reddit to Bring More Leads to Your Local Business

Celeste Gonzalez / Uberall

https://uberall.com/en-us/resources/blog/how-to-use-reddit-to-bring-more-leads-to-your-local-business

Keep up with SEO News

6 topics

Stay updated with the latest search engine news, podcasts, newsletters, and online events from industry experts.

Topics in this path: Industry news SEO podcasts SEO newsletters Online events

Search Engine's Official Publications3 resources

Google Search Central Blog

Google

https://developers.google.com/search/blog
Microsoft Bing Blogs

Bing

https://blogs.bing.com/
Yandex Blog

Yandex

https://webmaster.yandex.ru/blog/

Search News Publications3 resources

Search Engine Journal

Search Engine Journal

https://www.searchenginejournal.com/
Search Engine Land

Search Engine Land

https://searchengineland.com/
Search Engine Roundtable

Search Engine Roundtable

https://www.seroundtable.com/

Search News Aggregators1 resources

SEOFOMO News

Aleyda Solis / SEOFOMO

https://news.seofomo.co/

SEO Podcasts13 resources

The Page 2 Podcast: An SEO Podcast

Jacob Stoops and Jeff Louella

https://page2podcast.fm/
Experts On The Wire

Dan Shure

https://www.evolvingseo.com/category/podcast/
The In Search SEO Podcast

RankRanger

https://www.rankranger.com/blog/podcasts
Edge Of The Web

SiteStrategics

https://edgeofthewebradio.com/
Search with Candour podcast

Candour

https://withcandour.co.uk/blog/category/podcast
Women in Tech SEO podcast

Sarah McDowell & Areej AbuAli

https://www.womenintechseo.com/podcast/
Search Engine Journal Show

Search Engine Journal

https://www.searchenginejournal.com/category/search-engine-journal-show/
Search Talk Live

Robert O'Haver, Matt Weber, Michelle Stinson Ross

http://searchtalklive.com/
Crawling Mondays

Aleyda Solis

https://podcasters.spotify.com/pod/show/crawlingmondays-by-aleyda
The Business Of Digital

Dave Rohrer and Mat Siltala

https://www.businessof.digital/
The Recipe For SEO Success Show

Kate Toon

https://therecipeforseosuccess.com/category/podcast/
The SERP's Up SEO Podcast

Wix

https://www.wix.com/seo/learn/podcast

SEO Newsletters8 resources

SEOFOMO

Aleyda Solis

https://hub.seofomo.co/
SEO for Lunch

Nick LeRoy

https://nickleroy.com/newsletter/
The Weekly SEO

Andrew Charlton

https://theweeklyseo.com/
SEO Notebook

Steve Toth

https://seonotebook.com/
#WTSNewsletter

Women in Tech SEO

https://www.womenintechseo.com/newsletter/
SEO For Google News

Barry Adams

https://www.seoforgooglenews.com/
Core Updates

Candour

https://coreupdates.com/
Marie Haynes' SEO Newsletter

Marie Haynes

https://www.mariehaynes.com/seo-newsletter/

Online Events8 resources

Google's Search Events

Google

https://developers.google.com/search/events
BrightonSEO Virtual Editions

BrightonSEO

https://brightonseo.com/
SEMRush Online Conferences & Webinars

SEMrush

https://www.semrush.com/webinars/
SEJ Webinars

Search Engine Journal

https://www.searchenginejournal.com/category/webinar/
SEO Resources For Bloggers Webinar Series

TopHatRank

https://tophatrank.com/blog/category/seo-resources-for-bloggers/
TechSEO Boost

Catalyst

https://www.catalystdigital.com/events/techseoboost/
WTSWorkshop

Women in Tech SEO

https://www.womenintechseo.com/blog/wtsworkshop-schedule/
SEO Mastery Summit

Mads Singers

https://seomasterysummit.com/

Optimize for AI Search (GEO, AEO, LLMO)

6 topics

Master the new frontier of search — Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and Large Language Model Optimization (LLMO). Learn how to adapt your SEO strategy for AI-powered search experiences.

Topics in this path: AI Search Landscape GEO AEO LLMO AI Overviews AI Mode Query Fan-Out Chunking

AI Search Landscape12 resources

New Data: Google's AI Mode Adoption vs Other Search Verticals via Similarweb clickstream data in Desktop US

Aleyda Solis

https://www.linkedin.com/feed/update/urn:li:activity:7336797858295169025/
Google Search 'AI Mode' seen as content theft by news publishing industry representative

Jon Henshaw

https://coywolf.com/news/seo/google-search-ai-mode-seen-as-content-theft-by-news-publishing-industry-representative/
How publishers can adapt to AI Mode and LLMs: a strategic framework beyond classic SEO

Gianluca Fiorelli

https://www.iloveseo.net/how-publishers-can-adapt-to-ai-mode-and-llms-a-strategic-framework-beyond-classic-seo/
AIO usability study - bonus data, tactics, slides

Kevin Indig

https://www.growth-memo.com/p/aio-usability-study-bonus-data-tactics
Crawling a Million Websites in Search of LLMs.txt

Chris Green

https://www.chris-green.net/post/million-websites-in-search-of-llms-txt
New Google AI Overviews data: Search clicks fell 30% in last year

Danny Goodwin

https://searchengineland.com/google-ai-overviews-search-clicks-fell-report-455498
Semrush AI Overviews Study: What 2025 SEO Data Tells Us About Google's Search Shift

Jana Garanko / Semrush

https://www.semrush.com/blog/semrush-ai-overviews-study/
Cloudflare CEO: AI is killing the business model of the web

Danny Goodwin

https://searchengineland.com/ai-killing-web-business-model-455157
Insights From 55.8M AI Overviews Across 590M Searches—A Study by Ahrefs

Patrick Stox / Ahrefs

https://ahrefs.com/blog/insights-from-56-million-ai-overviews/
Improved Shopping Results from ChatGPT Search

OpenAI

https://help.openai.com/en/articles/11128490-improved-shopping-results-from-chatgpt-search
AI in Search: Going beyond information to intelligence

Google

https://blog.google/products/search/google-search-ai-mode-update/#custom-charts

AI Search Optimization Fundamentals17 resources

Top ways to ensure your content performs well in Google's AI experiences on Search

John Mueller / Google

https://developers.google.com/search/blog/2025/05/succeeding-in-ai-search
AI features and your website

Google

https://developers.google.com/search/docs/appearance/ai-features
Mastering AI-Powered Search: Next Level Strategies for Marketers

Fabrice Canel, Krishna Madhavan / Microsoft

https://about.ads.microsoft.com/en/blog/post/april-2025/mastering-ai-powered-search-next-level-strategies-for-marketers
How AI Mode Works and How SEO Can Prepare for the Future of Search

Mike King

https://ipullrank.com/how-ai-mode-works
Chunked, Retrieved, Synthesized - Not Crawled, Indexed, Ranked

Duane Forrester

https://duaneforresterdecodes.substack.com/p/chunked-retrieved-synthesized-not
AI Mode, Made Simple: A Clear Guide to the New Era of Search Results

Doreid Haddad

https://wordlift.io/blog/en/a-clear-guide-to-ai-mode/
How AI Mode and AI Overviews work based on patents and why we need new strategic focus on SEO

Mike King

https://searchengineland.com/how-ai-mode-ai-overviews-work-patents-456346
SEO VS GEO: Optimizing for Traditional vs AI Search

Aleyda Solis

https://www.aleydasolis.com/en/search-engine-optimization/seo-vs-geo-optimizing-for-traditional-vs-ai-search/
Claude System Prompt Leak: SEO Impact

Hanns Kronenberg

https://gpt-insights.de/ai-insights/gpt-insights-claude-leak-en/
SEO still matters for AI Search engines

Tomek Rudzki

https://ziptie.dev/blog/seo-still-matters-for-ai-search-engines/
How AI Mode Selects Snippets

Dan Petrovic

https://dejan.ai/blog/how-ai-mode-selects-snippets/
How to get cited by AI: SEO insights from 8,000 AI citations

James Allen

https://searchengineland.com/how-to-get-cited-by-ai-seo-insights-from-8000-ai-citations-455284
AI Platform Citation Patterns: How ChatGPT, Google AI Overviews, and Perplexity Source Information

Nick Lafferty / Profound

https://www.tryprofound.com/blog/ai-platform-citation-patterns
How we're adapting SEO for LLMs and AI search

Kevin Corbett, Malte Ubl / Vercel

https://vercel.com/blog/how-were-adapting-seo-for-llms-and-ai-search
ChatGPT 4o System Prompt Leak: SEO Impact

Hanns Kronenberg

https://gpt-insights.de/ai-insights/chatgpt-leak-web-search-en/
Key Traditional vs AI Search Differences – A Visual Comparison

Aleyda Solis

https://www.aleydasolis.com/en/ai-search/key-traditional-search-ai-comparison/

Optimizing Content for AI Search11 resources

The AI Search Content Optimization Checklist [With Google Sheets]

Aleyda Solis

https://www.aleydasolis.com/en/ai-search/ai-search-optimization-checklist/
Query Fan-Out: A Data-Driven Approach to AI Search Visibility

Andrea Volpini / Wordlift

https://wordlift.io/blog/en/query-fan-out-ai-search/
Writing and optimizing content for NLP-Driven SEO

Jan-Willem Bobbink

https://www.linkedin.com/pulse/writing-optimizing-content-nlp-driven-seo-jan-willem-br70e/
Google AI Mode's Query Fan-Out Technique: What is it and How Does it Mean for SEO?

Aleyda Solis

https://www.aleydasolis.com/en/ai-search/google-query-fan-out/
Engineering Relevant Content: Tips to Get Your Content into LLMs

Francine Monahan

https://ipullrank.com/engineering-relevant-content-tips
Revisiting 'useful content' in the age of AI-dominated search

Amanda King

https://searchengineland.com/revisiting-useful-content-in-the-age-of-ai-dominated-search-456433
How Content Structure Matters for AI Search

Chris Green

https://www.chris-green.net/post/content-structure-for-ai-search
Want your content to stand out to AI chatbots? Break it into chunks

Jes Scholz

https://www.linkedin.com/posts/jes-scholz_want-your-content-to-stand-out-to-ai-chatbots-activity-7314888785022840832-mOjG/
Understanding Chunking in Google AI Mode: A Practical Perspective for Content Optimization

Andrea Volpini

https://www.linkedin.com/pulse/understanding-chunking-google-ai-mode-practical-content-volpini-zseaf/
How HubSpot creates quality content in the age of AI: Tips from our content strategists

Amy Rigby

https://blog.hubspot.com/website/quality-content
How to Optimize for AI Mode Using Query Fan-Outs and User Context

iPullRank

https://www.youtube.com/watch?v=eDYlRocBgU0

Technical Optimization for AI Search6 resources

The rise of the AI crawler

MERJ, Vercel

https://vercel.com/blog/the-rise-of-the-ai-crawler
Google's Official Advice On Optimizing For AI Overviews & AI Mode

Matt G. Southern

https://www.searchenginejournal.com/googles-official-advice-on-optimizing-for-ai-overviews-ai-mode/547341/
Overview of OpenAI Crawlers

OpenAI

https://platform.openai.com/docs/bots
Perplexity Crawlers

Perplexity

https://docs.perplexity.ai/guides/bots
3 ways to optimize for AI search bots

Tim Resnik

https://searchengineland.com/3-ways-to-optimize-for-ai-search-bots-454132
AI Mode & Page Indexing

Dan Petrovic

https://dejan.ai/blog/ai-mode-page-indexing/

Measuring AI Search Visibility & Traffic8 resources

AI Assistants Are Breaking Web Analytics and Hurting Their Future

Patrick Stox

https://ahrefs.com/blog/generative-engines-are-breaking-web-analytics/
Google Fixes AI Mode Traffic Attribution Bug

Matt G. Southern

https://www.searchenginejournal.com/google-fixes-ai-mode-traffic-attribution-bug/547946/
How to measure the impact of AI Overviews on clicks and click-through rate using third-party AIO data, the Google Search Console API, and Analytics Edge

Glenn Gabe

https://www.gsqi.com/marketing-blog/how-to-measure-the-impact-of-google-ai-overviews/
How to Measure The Impact of AI Overviews on Organic Search Traffic

Aleyda Solis

https://www.youtube.com/watch?v=L7qfCzlQjxY
How to Track Traffic from AI Overviews, Featured Snippets, or People Also Ask Results in Google Analytics 4

Dana DiTomaso

https://kpplaybook.com/resources/how-to-track-traffic-from-aio-featured-snippets-paa-results-ga4/
How to Track and Analyze Your AI Traffic

Louise Linehan

https://ahrefs.com/blog/track-analyze-ai-traffic/
12 new KPIs for the generative AI search era

Duane Forrester

https://searchengineland.com/new-generative-ai-search-kpis-456497
Free Looker Studio template to analyze traffic from AI chats

Ivan Palii

https://www.hackthealgo.com/p/free-looker-studio-template-to-analyze

AI Search Tracking and Optimization Tools12 resources

XOFU: Does Your Brand Show Up In AI Tools?

Citation Labs

https://xofu.com/
SERPrecon AI Overviews Optimization Tool

SERPrecon

https://www.serprecon.com/features/ai-overview-optimization
Dejan's AI Rank Tracker

Dejan

https://airank.dejan.ai/
Peec.ai - AI search analytics for marketing teams

Peec.ai

https://peec.ai/
Ahrefs Brand Radar - Track your brand presence in AI Search

Ahrefs

https://ahrefs.com/brand-radar
Advanced Web Ranking AI Brand Visibility

Advanced Web Ranking

https://www.advancedwebranking.com/ai-brand-visibility
Waikay - AI Search monitoring

Waikay

https://waikay.io/
Semrush AI Toolkit - Turn AI Mentions Into Your Next Strategic Move

Semrush

https://www.semrush.com/semrush-ai-toolkit/
Profound - Optimize Your Brand's Visibility in AI Search

Profound

https://www.tryprofound.com/
Otterly.ai - Your AI Search Monitoring for ChatGPT, AI Overviews & Perplexity

Otterly.ai

https://otterly.ai/
XFunnel - Optimize your brand for AI Search Engines

XFunnel

https://www.xfunnel.ai/
Nightwatch AI Tracking

Nightwatch

https://nightwatch.io/ai-tracking/
Rankscale - Optimize & Track Your AI Search Visibility

Rankscale

https://rankscale.ai/
ZipTie.dev: AI Overviews, ChatGPT & Perplexity tracker

ZipTie.dev

https://ziptie.dev/

Deepen your SEO Knowledge

51 topics

Advanced SEO topics including JavaScript SEO, internal linking, logfile analysis, crawl budget optimization, content pruning, programmatic SEO, AI Overviews optimization, and much more.

Topics in this path: JavaScript SEO Programmatic SEO AI Overviews Edge SEO E-E-A-T Zero-click search LLM Optimization

Javascript SEO Guidelines7 resources

Understand the JavaScript SEO basics

Google

https://developers.google.com/search/docs/crawling-indexing/javascript/javascript-seo-basics?hl=vi
JavaScript SEO: What You Need to Know

Patrick Stox / Ahrefs

https://ahrefs.com/blog/javascript-seo/
JavaScript SEO Best Practices Guide for Beginners

ContentKing

https://www.conductor.com/academy/technical-seo-hub/
The Ultimate Guide to JavaScript SEO

Onely

https://www.onely.com/blog/ultimate-guide-javascript-seo/
How JavaScript Rendering Affects Google Indexing

Sitebulb

https://sitebulb.com/resources/guides/how-javascript-rendering-affects-google-indexing/
The Definitive Guide to JavaScript SEO (2021 Edition)

Pierce Brelinsky / Moz

https://moz.com/blog/javascript-seo-guide
JavaScript SEO: How to Optimize JS for Search Engines

Carlos Silva / Semrush

https://www.semrush.com/blog/javascript-seo/

Internal Linking Optimization10 resources

Internal Links for SEO: An Actionable Guide

Joshua Hardwick / Ahrefs

https://ahrefs.com/blog/internal-links-for-seo/
Internal Linking for SEO: Best Practices, Strategies, Axioms

Kevin Indig

https://www.kevin-indig.com/internal-linking-the-full-guide-to-internal-link-axioms
Internal Links: Ultimate Guide + Strategies

Luke Harsel / Semrush

https://www.semrush.com/blog/internal-links/
Internal Links: Ultimate Guide

Backlinko

https://backlinko.com/hub/seo/internal-links
Internal Link Optimisation for SEO

Wayne Barker / Sitebulb

https://sitebulb.com/resources/guides/internal-link-optimisation-for-seo/
Internal Linking for SEO: Why and How?

Meike Hendriks / Yoast

https://yoast.com/internal-linking-for-seo-why-and-how/
Internal Links, Backlinks, and Topical Authority

Jessie Willms & Shelby Blackley

https://www.seoforjournalism.com/p/internal-links-backlinks-and-topical
How to Find and Implement Internal Linking Opportunities at Scale

Antoine Eripret

https://www.aeripret.com/internal-linking-at-scale/
Internal Links - What, Why, When, Where and How [Thread]

Darth Autocrat

https://x.com/darth_na/status/1451591561460998150
Beginners Guide to Internal Linking for SEO

Tiago Silva

https://seotesting.com/blog/internal-linking/

Logfile Analysis for SEO7 resources

Logfile Analysis for SEO (Google Data Studio Template Included)

Suganthan Mohanadasan

https://suganthan.com/blog/logfile-analysis-seo/
The Ultimate Guide to Log File Analysis for SEO

Daniel Butler / Builtvisible

https://builtvisible.com/log-file-analysis/
How to Use Server Log Analysis for Technical SEO

Samuel Scott / Moz

https://moz.com/blog/technical-seo-log-analysis
22 Ways To Analyse Logs Using The Log File Analyser

Screaming Frog

https://www.screamingfrog.co.uk/blog/22-ways-to-analyse-log-files/
How to Open the Google Black Box with Log Analysis?

Emma Labrador / OnCrawl

https://www.oncrawl.com/technical-seo/open-google-black-box-log-analysis/
The Ultimate Guide to Log Analysis – a 21 Point Checklist

Serge Bezborodov / Jetoctopus

https://jetoctopus.com/the-ultimate-log-file-analysis-checklist/
Log File Analysis: 9 Actionable Ways It Can Be Used for SEO

Elliot Haines / Hallam

https://hallam.agency/blog/introduction-to-log-file-analysis-for-seo/

Crawl budget optimization7 resources

Large site owner's guide to managing your crawl budget

Google

https://developers.google.com/crawling/docs/crawl-budget?hl=vi
Crawl budget explained

ContentKing

https://www.conductor.com/academy/technical-seo-hub/
The Ultimate Guide to Crawl Budget Optimization

Onely

https://www.onely.com/blog/ultimate-guide-crawl-budget/
How to optimize your crawl budget

Yoast

https://yoast.com/crawl-budget-optimization/
An SEO's Guide to Crawl Budget Optimisation

Lumar

https://www.lumar.io/blog/best-practice/optimize-crawl-budget-tips-examples/
Crawl Budget Optimization For Classified Websites

Frank Vitovich / Botify

https://www.botify.com/blog/crawl-budget-optimization-for-classified-websites
7 Tips to Optimize Crawl Budget for SEO

Search Engine Journal

https://www.searchenginejournal.com/technical-seo/crawl-budget/

Mobile optimization6 resources

Mobile site and mobile-first indexing best practices

Google

https://developers.google.com/search/mobile-sites/mobile-first-indexing
Mobile SEO: The Definitive Guide

Backlinko

https://backlinko.com/mobile-seo-guide
Mobile First SEO

Aleyda Solis

https://www.slideshare.net/aleydasolis/mobile-first-seo-at-wceu
Mobile SEO: The ultimate guide

Edwin Toonen / Yoast

https://yoast.com/mobile-seo-ultimate-guide/
Preparing for Google's Mobile-Only Index

Patrick Hathaway

https://trafficthinktank.com/preparing-for-googles-mobile-only-index/
Mobile SEO Course with Greg Gifford

Greg Gifford / SEMrush

https://www.semrush.com/academy/courses/seo-essentials-with-semrush/

Web speed optimization5 resources

Core Web Vitals

web.dev

https://web.dev/vitals/
Google's Page Experience Update and Core Web Vitals: Everything You Need to Know

Builtvisible

https://builtvisible.com/googles-page-experience-update-and-core-web-vitals-everything-you-need-to-know/
A Beginner's Guide to Website Speed Optimization

Kinsta

https://kinsta.com/learn/page-speed/
Google Page Experience Audit (15 Steps + Free Audit Template)

Olga Zarr

https://seosly.com/blog/google-page-experience-audit/
Optimizing For Performance in SEO and Speed

Joe Hall

https://hallanalysis.com/optimizing-for-performance-in-seo-and-speed/

Edge SEO5 resources

Getting Started with Edge SEO: What You Need to Know

Dan Taylor / Search Engine Journal

https://www.searchenginejournal.com/edge-seo-get-started/325931/#close
Getting Things Done with Edge SEO

Steven Van Vessum and Dan Taylor / ContentKing

https://www.conductor.com/platform/monitoring/
Edge SEO for eCommerce: How to Spend Less for Faster SEO Implementation

Mike Belasco / InFlow

https://www.goinflow.com/blog/edge-seo-ecommerce/
Webinar Recap: SEO on the Edge – Getting Around Technical Barriers

Sam Marsden and Dan Taylor / Lumar

https://www.lumar.io/webinars-events/webinar-recap-seo-on-the-edge-dan-taylor/
Edge SEO: Implementing Technical SEO Changes via CDN – How does it work and when to use it.

Crawling Mondays

https://www.youtube.com/watch?v=iD6gWoXusWw

XML Sitemaps optimization5 resources

Learn about sitemaps

Google

https://developers.google.com/search/docs/crawling-indexing/sitemaps/overview?hl=vi
XML Sitemaps

Backlinko

https://backlinko.com/hub/seo/sitemaps
How to Optimize Your XML Sitemap to Improve Your SEO

Tom Donohoe / OnCrawl

https://www.oncrawl.com/oncrawl-seo-thoughts/optimize-xml-sitemap/
How to Create an XML Sitemap: Tips & Best Practices

Kevin Indig / SEMrush

https://www.semrush.com/blog/xml-sitemap/
How to Optimize XML Sitemaps: 13 SEO Best Practices

Aleh Barysevich / Search Engine Journal

https://www.searchenginejournal.com/technical-seo/xml-sitemaps/

Robots.txt optimization5 resources

Introduction to robots.txt

Google

https://developers.google.com/search/docs/crawling-indexing/robots/intro?hl=vi
What Is A Robots.txt File? Best Practices For Robot.txt Syntax

Moz

https://moz.com/learn/seo/robotstxt
Robots.txt for SEO: The Ultimate Guide

ContentKing

https://www.conductor.com/academy/technical-seo-hub/
Robots.txt and SEO: Everything You Need to Know

Joshua Hardwick / Ahrefs

https://ahrefs.com/blog/robots-txt/
A Beginners Guide to Robots.txt: Everything You Need To Know

Colin Craig / SEMrush

https://www.semrush.com/blog/beginners-guide-robots-txt/

Paginations optimization6 resources

SEO-Friendly Pagination: A Complete Best Practices Guide

Jes Scholz / Search Engine Journal

https://www.searchenginejournal.com/technical-seo/pagination/
Pagination SEO: A Best Practice Guide

Adam Gent / Lumar

https://www.lumar.io/learn/seo/site-architecture/pagination-seo-guide/
SEOs Are Breaking Pagination After Google Changed Rel=Prev/Next — Here's How to Get It Right

Patrick Stox / Ahrefs

https://ahrefs.com/blog/rel-prev-next-pagination/
SEO-Friendly Pagination Strategies for Ecommerce

Sam Underwood / SEMrush

https://www.semrush.com/blog/seo-friendly-pagination-ecommerce/
The Ultimate Pagination – SEO Guide

Tobias Schwarz & Svenja Hintz / Audisto

https://audisto.com/guides/pagination/
State of Pagination in eCommerce: Case Study & Analysis of the Top 150 UK Fashion Retailers

Orit Mutznik / Lumar

https://www.lumar.io/blog/best-practice/state-of-pagination-in-ecommerce/

Developing topic clusters5 resources

What Are Topic Clusters and How Do They Work?

Connor Lahey / SEMrush

https://www.semrush.com/blog/topic-clusters/
How I created a Topic Cluster and boosted my website traffic by 1000%

Samuel Schmitt

https://samuelschmitt.com/topic-cluster/
How to Use Topic Clusters for Content Marketing to Rank, Convert, and Strategize

Michał Suski / Surfer

https://surferseo.com/blog/topic-clusters/
Increase organic traffic exponentially using keyword clusters

Andy Chadwick / Keyword Insights

https://www.keywordinsights.ai/blog/keyword-clusters/
The Importance of Topic Clusters

Maret Reutelingsperger / Sitebulb

https://sitebulb.com/resources/guides/the-importance-of-topic-clusters/

Keyword mapping5 resources

A beginner's guide to keyword mapping (with template)

Lidia Infante / Rise at Seven

https://riseatseven.com/blog/keyword-mapping-guide/
A Four-Step Guide on Keyword Mapping To Improve Your SEO and Content Strategy

Andrea Lehr / SEMrush

https://www.semrush.com/blog/guide-keyword-mapping-improve-seo-content/
How to Create a Successful Keyword Mapping Strategy

George Zatlin / Digital Third Coast

https://www.digitalthirdcoast.com/blog/create-successful-keyword-mapping-strategy
The Keywords Mapping Cheatsheet For Different Types of Sites [with a Google Sheets Included]

Aleyda Solis

https://www.aleydasolis.com/en/search-engine-optimization/keyword-mapping-cheatsheet/
How to Leverage Keyword Mapping for SEO Success

Viola Eva / Search Engine Journal

https://www.searchenginejournal.com/keyword-mapping-seo-success/388082/

Content Quality and E-E-A-T12 resources

Creating helpful, reliable, people-first content

Google

https://developers.google.com/search/docs/fundamentals/creating-helpful-content
What is E-E-A-T?

Marie Haynes

https://www.mariehaynes.com/resources/eat/
E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness

Lily Ray

https://lilyray.nyc/e-a-t-expertise-authoritativeness-trustworthiness/
Google E-E-A-T: How to Add "Experience" and Improve Your SEO Content

Jamie D'Alessandro

https://www.amsive.com/insights/seo/google-e-e-a-t-how-to-add-experience-and-improve-your-seo-content/
An SEO guide to understanding E-E-A-T

Zoe Ashbridge / Search Engine Land

https://searchengineland.com/google-e-e-a-t-guide-seo-394191
What is E-E-A-T & Why it's Important (Google E-E-A-T and SEO)

Jonas Sickler

https://terakeet.com/blog/what-is-eat/
What Are E-E-A-T and YMYL in SEO & How to Optimize for Them

Rachel Handley / SEMrush

https://www.semrush.com/blog/eat-and-ymyl-new-google-search-guidelines-acronyms-of-quality-content/
Google E-E-A-T

Moz

https://moz.com/learn/seo/google-eat
Content Helpfulness and Quality SEO Analyzer

Aleyda

https://chat.openai.com/g/g-WxhtjcFNs-content-helpfulness-and-quality-seo-analyzer
12 Ways to Improve E-E-A-T for Freelancers

Corina Burri

https://corinaburri.com/improve-e-e-a-t/
Breaking Down E-E-A-T to the Content, Author & Brand Levels

James Brockbank

https://digitaloft.co.uk/eeat-at-the-content-author-and-brand-levels/
eCommerce E-E-A-T: Practical Ways to Demonstrate E-E-A-T as an Online Retailer

James Brockbank

https://digitaloft.co.uk/ecommerce-e-e-a-t/

Keyword cannibalization analysis6 resources

How to Spot and Fix Keyword Cannibalization

James Brockbank / SEMrush

https://www.semrush.com/blog/keyword-cannibalization-guide/
Analyzing Google Search traffic drops

Yoast

https://developers.google.com/search/blog/2021/07/search-traffic-drops
How to Find and Fix Keyword Cannibalization Issues (in Seconds)

Joshua Hardwick / Ahrefs

https://ahrefs.com/blog/keyword-cannibalization/
How to Identify & Eliminate Keyword Cannibalization to Boost Your SEO

Aleh Barysevich / Search Engine Journal

https://www.searchenginejournal.com/on-page-seo/keyword-cannibalization/
How to Identify and Tackle Keyword Cannibalization

Samuel Mangialavori / Moz

https://moz.com/blog/identify-and-tackle-keyword-cannibalisation-in-2019
How to Identify Keyword Cannibalisation (Tool)

Hannah Rampton / StrategiQ

https://strategiq.co/how-to-identify-keyword-cannibalisation/

Image optimization5 resources

Google image SEO best practices

Google

https://developers.google.com/search/docs/appearance/google-images
11 Important Image SEO Tips You Need to Know

Anna Crowe / Search Engine Journal

https://www.searchenginejournal.com/on-page-seo/image-optimization/
Image SEO: 12 Actionable Tips (for More Organic Traffic)

Joshua Hardwick / Ahrefs

https://ahrefs.com/blog/image-seo/
Image SEO: the Ultimate Guide

ContentKing

https://www.contentkingapp.com/academy/image-seo/
How to optimize your Ecommerce for Google Images and Visual Search

Gianluca Fiorelli

https://www.iloveseo.net/how-to-optimize-your-ecommerce-for-google-images-and-visual-search/

Video optimization6 resources

Video SEO best practices

Google

https://developers.google.com/search/docs/appearance/video
Video SEO: The Definitive Guide

Backlinko

https://backlinko.com/video-seo-guide
Video SEO: How to Rank YouTube Videos on Google

Joshua Hardwick / Ahrefs

https://ahrefs.com/blog/video-seo/
Video SEO In Google & YouTube Search: Making the most out of it

Aleyda Solis

https://www.slideshare.net/aleydasolis/video-youtube-in-google-search-making-the-most-out-of-it-smxwest/aleydasolis/video-youtube-in-google-search-making-the-most-out-of-it-smxwest
YouTube SEO: The Ultimate Guide

Itamar Blauer

https://www.itamarblauer.com/youtube-seo-guide/
YouTube SEO Today: Video Optimization Tips, Tutorial and Tools for YouTube

Crawling Mondays

https://www.youtube.com/watch?v=FH9o_kKShoQ

Structured data9 resources

Introduction to structured data markup in Google Search

Google

https://developers.google.com/search/docs/appearance/structured-data/intro-structured-data
A Practical Introduction to Structured Data for SEO

Geoff Kennedy

https://sitebulb.com/resources/guides/practical-introduction-to-structured-data-for-seo/
Beginner's Guide to Structured Data for SEO

Yauhen Khutarniuk

https://www.link-assistant.com/news/structured-data-for-seo.html
What is structured data in SEO and how it works?

Mangools

https://mangools.com/blog/structured-data/
Debugging Structured Data in the (Post-)SDTT-Era

Gianna Brachetti-Truskawa

https://tentaclequing.medium.com/debugging-structured-data-in-the-post-sdtt-era-8bde067073e9
Automating Structured Data

Patrick Hathaway

https://sitebulb.com/resources/guides/automating-structured-data-on-sitebulbcom/
The Beginner's Guide to Structured Data for Organizing & Optimizing Your Website

Allie Decker / HubSpot

https://blog.hubspot.com/marketing/structured-data
What Is Structured Data And How to Implement It

WordLift

https://wordlift.io/blog/en/entity/structured-data/
Schema SEO: What it is, types, and how to implement it

Dixon Jones

https://inlinks.com/insight/inlinks-com-insights-schema-for-seo/

Content pruning for SEO7 resources

Content Pruning: Remove Low-Quality Content to Improve SEO

Conductor

https://www.conductor.com/academy/content-pruning/
The Complete Guide to Content Pruning (+3 Step Pruning Process)

Devin Pickell / G2

https://www.g2.com/articles/content-pruning
How to Prune your Website Content in an SEO Process

Aleyda Solis

https://www.aleydasolis.com/en/crawling-mondays/how-to-prune-your-website-content-in-an-seo-process-crawlingmondays-16th-episode/
Step-By-Step Guide: SEO Pruning with Semrush

Kevin Indig / SEMrush

https://www.semrush.com/blog/guide-seo-pruning-semrush/
Why & How Content Pruning Helps Your SEO

Manish Dudharejia / Search Engine Journal

https://www.searchenginejournal.com/content-pruning-seo/375066/#close
How To Do Content Pruning To Improve Your Search Rankings

Bernard Huang

https://www.clearscope.io/blog/content-pruning
Content Pruning: What People Get Wrong About It and When It's the Right Move

Blair MacGregor

https://www.trusthetics.com/when-content-pruning-works/

Avoiding Duplicate Content7 resources

Dealing with Duplicate Content: Canonicalization in Detail

Ebere Jonathan

https://www.womenintechseo.com/knowledge/dealing-with-duplicate-content-canonicalization-in-detail/
What is canonicalization

Google

https://developers.google.com/search/docs/crawling-indexing/canonicalization
When To Canonicalize, Noindex, Or Do Nothing With Similar Content

Josh McCoy

https://www.searchenginejournal.com/addressing-similar-content-when-to-canonicalize-when-to-noindex-when-to-do-nothing/199057/
Canonicalization

Moz

https://moz.com/learn/seo/canonicalization
Duplicate Content: How To Avoid It With Canonicalization

Andi Coombs

https://klientboost.com/seo/duplicate-content/
Duplicate Content and SEO

Backlinko

https://backlinko.com/hub/seo/duplicate-content
Canonicalization: What It Is & How It Works

Patrick Stox

https://ahrefs.com/blog/canonicalization/

Programmatic SEO8 resources

Programmatic SEO — Getting It Right

Jenny Romanchuk

https://blog.hubspot.com/marketing/programmatic-seo
Programmatic SEO, Explained for Beginners

Ryan Law

https://ahrefs.com/blog/programmatic-seo/
Programmatic SEO: Create Thousands of Web Pages That Convert

Semrush

https://www.semrush.com/blog/programmatic-seo/
Programmatic SEO: Your missing link to 1M+ sessions

Jake Gronsky

https://searchengineland.com/programmatic-seo-starter-guide-390074
Programmatic SEO: How to increase search traffic with no-code tools

Luciano Viterale

https://zapier.com/blog/programmatic-seo/
The Complete Guide to Programmatic SEO

UntalkedSEO

https://untalkedseo.com/pseo-guide/
What is Programmatic SEO and What Can You Do with It?

Ian Nuttall

https://practicalprogrammatic.com/blog/what-is-programmatic-seo
Programmatic SEO in WordPress

Ian Nuttall

https://practicalprogrammatic.com/blog/programmatic-seo-in-wordpress

Backlinks analysis6 resources

How to Do a Basic Backlink Audit (in Under 30 Minutes)

Joshua Hardwick / Ahrefs

https://ahrefs.com/blog/backlink-audit/
Backlink Analysis: How to Spot Quality and Toxic Backlinks

James Brockbank / SEMrush

https://www.semrush.com/blog/toxic-links-guidelines/
Performing a manual backlink audit, step by step

Dave Davies / Search Engine Land

https://searchengineland.com/performing-manual-backlink-audit-step-step-248276
How to audit links for SEO

Sally Poundall / BrainLabs

https://www.brainlabsdigital.com/blog/how-to-audit-links-for-seo/
Link Profile Audit: 28 Things to Check

Brian Harnish / Search Engine Journal

https://www.searchenginejournal.com/seo-audit/seo-audit-checklist-link-profile-audit/
Backlink Management Course with Greg Gifford

Greg Gifford / SEMrush

https://www.semrush.com/academy/courses/backlink-management-course-with-greg-gifford/

Outreach for link building8 resources

The smart SEO's guide to effective outreach

SEER Interactive

https://www.seerinteractive.com/insights/seo-guide-to-outreach
Email Outreach: The Ultimate Guide

Digital Olympus

https://digitalolympus.net/email-outreach/
The Complete Guide to Outreach: 52 Curated Resources

Page One Power

https://www.pageonepower.com/outreach-resource-guide/
Making Cold Emails HOT Again: Segmenting & Theming in Link-Building Outreach

Bibi Raven / Search Engine Journal

https://www.searchenginejournal.com/segmenting-theming-in-link-building-outreach/396968/
Blogger Outreach: How to Do It and Scale It Without Feeling Like a Jerk

Joshua Hardwick / Ahrefs

https://ahrefs.com/blog/blogger-outreach/
How to turn a boring email into an irresistible link pitch

Gisele Navarro / Search Engine Land

https://searchengineland.com/how-to-turn-a-boring-email-into-an-irresistible-link-pitch-297037
How To Write a Personalised Outreach Email Even When You're Sending It To 100 People

Gisele Navarro / Neomam

https://neomam.com/blog/how-to-write-an-outreach-email/
Getting to Links: 5 Tips for Successful Email Outreach

Alexandra Tachalova / Search Engine Journal

https://www.searchenginejournal.com/email-outreach-tips/301207/

Disavowing backlinks5 resources

Disavow links to your site

Google

https://support.google.com/webmasters/answer/2648487?hl=en
When & How to Disavow Backlinks in 2021

Tom Capper / Moz

https://moz.com/blog/when-to-disavow-links
Should you disavow links in 2022? MHC's annual report

Marie Haynes / Marie Haynes Consulting

https://www.mariehaynes.com/disavow-advice-2021/
Google's Disavow Links Tool: The Complete Guide

Derek Gleason / Ahrefs

https://ahrefs.com/blog/google-disavow-links/
The Complete Guide to Disavowing Links for Google and Bing

Bruce Clay

https://www.bruceclay.com/blog/complete-guide-bing-and-google-disavowing-links/

Digital PR & Link Building6 resources

What is Digital PR? The definition…

Carrie Rose / Rise at Seven

https://riseatseven.com/blog/what-is-digital-pr-the-definition/
Digital PR: The Beginner's Guide to Making Your Brand Unmissable

Jenny Abouobaia / Ahrefs

https://ahrefs.com/blog/digital-pr/
Why Digital PR Should Be Part of Your SEO Strategy

Domenica D'Ottavio / Fractl

https://blog.frac.tl/digital-pr-seo/
Digital PR: The Beginner's Guide to Making Your Brand Unmissable

Jenny Abouobaia / Ahrefs

https://www.aira.net/blog/link-building-digital-pr-newsroom/
A Guide to Digital PR and Why It's Important for SEO and Link Building

Erika Varagouli / Semrush

https://www.semrush.com/blog/digital-pr/
Digital PR Strategy & Tips for Link Building: An 18-Step Process for 2023

Joe Robinson / Green Flag Digital

https://greenflagdigital.com/digital-pr-strategy-2/

Broken link building5 resources

A Simple (But Complete) Guide to Broken Link Building

Joshua Hardwick / Ahrefs

https://ahrefs.com/blog/broken-link-building/
Broken Link Building

Backlinko

https://backlinko.com/hub/seo/broken-link-building
Broken Link Building: What You Need to Know to Get Links

Adam Heitzman / Search Engine Journal

https://www.searchenginejournal.com/link-building-guide/broken-link-building/
A Full Guide to Broken Link Building

Connor Lahey / SEMrush

https://www.semrush.com/blog/broken-link-building/
Broken Link Building Tips for Increasing Search Rankings, Authority, & Traffic

Belynda Cianci / Databox

https://databox.com/broken-link-building-tips-for-increasing-search-rankings-authority-traffic

SEO Forecasting8 resources

SEO Forecasting in Google Sheets

Tom Capper / Moz

https://moz.com/blog/seo-forecasting-in-google-sheets
SEO Forecasting: The Art Of Getting Buy-In

Patrick Stox / Ahrefs

https://ahrefs.com/blog/seo-forecasting/
Auto-SEO forecasting with StreamProphet!?

Charly Wargnier

https://www.charlywargnier.com/post/auto-seo-forecasting-with-streamprophet
How to Forecast SEO Growth: Complete Guide Including Tools, Examples, and More

Alex Juel / Inflow

https://www.goinflow.com/blog/seo-forecasting/
Forecasting SEO traffic with Prophet and Python

Daniel Heredia / Oncrawl

https://www.oncrawl.com/technical-seo/forecasting-seo-traffic-prophet-python/
How to Forecast SEO Potential With Google Data Studio

John McAlpin / Search Engine Journal

https://www.searchenginejournal.com/forecast-seo-data-studio/311579/
Your guide to SEO forecasting with Google Sheets

Sara Taher

https://searchengineland.com/seo-forecasting-google-sheets-guide-451253
SEO Forecasting in 2025: How to Unlock Predictable Growth

Nick Eubanks

https://trafficthinktank.com/seo-forecasting/

Calculate SEO ROI5 resources

How To Calculate SEO ROI with Formulas That Show Real Results

James Brockbank / SEMrush

https://www.semrush.com/blog/seo-roi/
SEO Return on Investment: What's the ROI of SEO & How Can I Measure It?

Botify

https://www.botify.com/blog/roi-seo
How to Calculate the ROI of Your SEO Campaigns Using Google Analytics

Adam Heitzman / Search Engine Journal

https://www.searchenginejournal.com/calculate-roi-seo-google-analytics/294561/
Here's How To Prove the Value of SEO for Your Customers

Matt Tennison / Boostblog

https://www.boostability.com/content/heres-how-to-prove-the-value-of-seo-for-your-customers
Proving the Revenue: Quantifying the Value of SEO

Tom Gunson

https://www.linkedin.com/pulse/proving-revenue-quantifying-value-seo-tom-gunson/

Show SEO Value to Non-SEOs5 resources

The Top 5 Ways to Prove the Real Value of SEO

Winston Burton / Search Engine Journal

https://www.searchenginejournal.com/prove-real-value-seo/294765/
The Value of SEO: Here's What You Need to Know

Matt Vazquez / KoMarketing

https://komarketing.com/blog/value-of-seo/
SEO Is a Means to an End: How Do You Prove Your Value to Clients?

Kameron Jenkins / Moz

https://moz.com/blog/seo-value-for-clients
4 Ways to Prove the Value of SEO to Leadership

Ben Bunting / SEOclarity

https://www.seoclarity.net/blog/value-of-seo
Have You Found it Difficult to Prove the Value of SEO? Here are 6 Ways to Help You Make Your Case

Botify

https://www.botify.com/blog/proving-value-of-seo

Budgeting SEO4 resources

How Much Should You Spend on SEO? 5 SEO Budget Strategies that Make Sense

Joe Robinson / Green Flag Digital

https://greenflagdigital.com/seo-budgets/
How to Budget for SEO: Our Thoughts on Budget Allocation for B2B SaaS Companies

Michael Smith / Powered by Search

https://www.poweredbysearch.com/blog/how-to-budget-for-seo/
SEO Cost Calculator: How Much Should You Budget for SEO Services?

Chuck Price / Search Engine Journal

https://www.searchenginejournal.com/seo-cost-calculator/264305/
How much to budget for SEO?

Kaushal Thakkar / Infidigit

https://www.infidigit.com/blog/seo-budget/

SEO Myths6 resources

SEO Mythbusting

Martin Splitt / Google

https://www.youtube.com/playlist?list=PLKoqnv2vTMUN6lFDz6qMBsz7-Jm8YRV9H
SEO myths busted by an ex-Googler

Kaspar Szymanski / Search Engine Land

https://searchengineland.com/seo-myths-busted-by-an-ex-googler-324985
How to Spot SEO Myths: 26 Common SEO Myths, Debunked

Helen Pollitt / Search Engine Journal

https://www.searchenginejournal.com/seo/seo-myths/
10 SEO Myths You Should Ignore

Joshua Hardwick / Ahrefs

https://ahrefs.com/blog/seo-myths/
No, These 15 Things Are Not Ranking Factors for Google

Ryan Jones / Search Engine Journal

https://www.searchenginejournal.com/not-a-search-ranking-factor/324087/
The Top 10 SEO Myths: Don't Fall Into These Often Repeated Traps

Corey Northcutt / BigCommerce

https://www.bigcommerce.com/blog/seo-myths/

Building an SEO Team7 resources

How to Structure your SEO Team

John E Lincoln

https://ignitevisibility.com/how-to-structure-your-seo-team/
Starting & Growing SEO Teams

Martijn Scheijbeler

https://martijnscheijbeler.com/starting-growing-seo-teams/
Building an SEO Team

Backlinko

https://backlinko.com/hub/seo/team
How to Manage Your SEO Team

Power Digital Marketing

https://powerdigitalmarketing.com/blog/manage-seo-team/#gref
All-Star Cast of SEOs: Building a Winning In-House SEO Team

Chris Sachs / SEOclarity

https://www.seoclarity.net/blog/building-a-winning-in-house-seo-team
SEO Team Structure: How to Fit SEO into Your Company

Jenny Halasz / Search Engine Journal

https://www.searchenginejournal.com/seo-team-structure/246771/
7 Key Considerations When Developing Your In-House SEO Structure

Brian Harnish / Search Engine Journal

https://www.searchenginejournal.com/7-key-considerations-when-developing-your-in-house-seo-structure/271287/

SEO Product Management4 resources

How an SEO Product Manager Can Be Your Chief Problem Solver

Kevin Indig / Search Engine Journal

https://www.searchenginejournal.com/seo-product-managers/408256/
How to Align SEO, Marketing & Product Management in SaaS Startup

Ivan Palii

https://medium.com/swlh/how-to-align-seo-marketing-product-management-in-saas-startup-5b6338be1e3d
Integrating SEO within the Product Triangle To Align Efforts & Maximize Impact

Aleyda Solis

https://www.aleydasolis.com/en/search-engine-optimization/seo-product-triangle/
The SEO Sprint Newsletter

Adam Gent

https://www.theseosprint.com/archive?sort=new

Communication with SEO Stakeholders5 resources

How to convince execs to care about SEO

Tom Critchlow / The SEO MBA

https://newsletter.seomba.com/p/how-to-convince-execs-to-care-about
Communicating to Clients & Stakeholders in a Constantly Changing SEO Landscape

Kameron Jenkins / Moz

https://moz.com/blog/communicating-in-constantly-changing-seo-landscape
How to Communicate the Value of SEO to Executives

Jordan Frank / Seer Interactive

https://www.seerinteractive.com/insights/how-to-communicate-the-value-of-seo-to-executives
Managing Internal SEO Stakeholders

David Hing / Plug & Play

https://www.plugandplaydesign.co.uk/managing-internal-seo-stakeholders
Breaking Silos: How to Enable SEO Across Your Organization

Samantha Pena / Search Engine Journal

https://www.searchenginejournal.com/seo-enablement-across-organization/379556/

Creating SEO Contracts5 resources

The Ultimate SEO Contract Template [100% Free]

Gary Coutard / Ahrefs

https://ahrefs.com/blog/seo-contract/
13 Things You Need to Include in SEO Contracts

Corey Morris / Search Engine Journal

https://www.searchenginejournal.com/seo-contracts/237935/
12 Elements Of A Solid SEO Contract

Janet Driscoll Miller / Search Engine Land

https://searchengineland.com/12-elements-creating-solid-seo-contract-222767
10 Things to Include in SEO Contracts (+ FREE Template)

Adam Steele / Loganix

https://loganix.com/seo-contract-template/
SEO Contract Template

Himanshu Sharma / OptimizeSmart

https://www.optimizesmart.com/best-seo-contract-in-the-world/

SEO Jobs Interviews5 resources

Do you need an SEO?

Google

https://developers.google.com/search/docs/fundamentals/do-i-need-seo
21 SEO Interview Questions to Hire the Right Candidates

ContentKing

https://www.contentkingapp.com/academy/hire-interview-seo-candidates/
SEO Interview Questions To Help You Hire An SEO Expert

Stephan Bajaio / Conductor

https://www.conductor.com/academy/seo-professional-hiring-guide/
8 SEO Job Interview Questions That Cut Through the BS

Ryan Jones / Search Engine Journal

https://www.searchenginejournal.com/seo-job-interview-questions/303921/#close
Hiring a Tech SEO

Areej AbuAli

https://www.areejabuali.com/blog/hiring-a-tech-seo/

SERP Features optimization6 resources

Structured data markup that Google Search supports

Google

https://developers.google.com/search/docs/appearance/structured-data/search-gallery
What is a SERP Feature? Appearance, description and obtainability

Moz

https://moz.com/learn/seo/serp-features
Understanding Google SERP Features in 2021: The Complete Guide

Kristen M. Vaughn / KoMarketing

https://komarketing.com/blog/understanding-google-serp-features-complete-guide/
Ultimate Guide to Google SERP Features

John E Lincoln

https://ignitevisibility.com/serp-features/
Visual Guide to Google SERP Features

RankRanger

https://www.rankranger.com/google-serp-features-guide
How You Can Use SERP Features to Boost Traffic

Troels Emborg / Accuranker

https://www.accuranker.com/blog/how-you-can-use-serp-features-to-boost-traffic/

Google AIO's, AI Mode and LLMs Optimization18 resources

A new way to search with generative AI - An overview of SGE

Srinivasan Venkatachary / Google

https://static.googleusercontent.com/media/www.google.com/en//search/howsearchworks/google-about-SGE.pdf
Responsible Development of SGE: Bringing the Power of Generative AI to Search

Google

https://ai.google/static/documents/case-study-responsible-development-of-sge.pdf
How To Intentionally Show Up in Google's AIOs / SGE

Garrett Sussman / iPullRank

https://ipullrank.com/optimize-content-for-sge
The Ultimate Guide to LLMO, GEO & AIO

Malte Landwehr

https://www.linkedin.com/pulse/ultimate-guide-llmo-geo-aio-malte-landwehr-khqne/
The impact of Google's SGE (now AI Overviews) & What To Do about It [With AI Overviews Traffic Risk Assessment Sheet]

Aleyda Solis

https://www.aleydasolis.com/en/search-engine-optimization/the-impact-of-googles-sge-what-to-do-about-it-with-sge-traffic-risk-assessment-sheet/
AI Overviews: Measuring the Impact on SEO

Mark Traphagen

https://www.seoclarity.net/blog/ai-overviews-impact-on-seo
How to Optimize for AI Overviews: Patent & Research Insights

Rich Sanger

https://richsanger.com/ai-overview-optimization-insights-from-googles-patent/
Generative AI and SEO: How to optimize content for Google search and LLMs with cosine similarity (in other words, LLMO)

Daniel K. Cheung

https://www.danielkcheung.com/how-to-optimize-content-for-google-search-and-llms/
ZipTie.dev - An AIO Rank Tracker

ZipTie.dev

https://ziptie.dev/
Google AI Overview Tool - Check The Evolution Per Industry

Advanced Web Ranking

https://www.advancedwebranking.com/free-seo-tools/google-ai-overview
B.I.S.C.U.I.T. Framework

Michael Buckbee

https://knowatoa.com/guides/biscuit_framework
SEO Playbook : Tailoring Content for AI-Driven Search Results

Zack Kadish

https://www.searchengineworld.com/seo-playbook-tailoring-content-for-ai-driven-search-results
AI Overviews Study: Inside Google's New Search Reality

Demandsphere / Botify

https://lp.botify.com/q4.2024-aio-report
What You Should Know About LLMs (As a User and Marketer) — Whiteboard Friday

Robin Lord / Moz

https://moz.com/blog/know-about-llms-whiteboard-friday
SEO for brand visibility in LLMs

Crystal Carter / Wix

https://www.wix.com/seo/learn/resource/llm-brand-visibility
AI optimization: How to optimize your content for AI search and agents

Jed White

https://searchengineland.com/ai-optimization-how-to-optimize-your-content-for-ai-search-and-agents-451287

SEO Testing5 resources

What is SEO Testing & How Does it Work on a Website?

Kate Miller / Inflow

https://www.goinflow.com/blog/seo-testing-guide/
The Complete Guide to SEO Testing: Best Practices, Experiment Ideas, Tool Walkthrough

seotesting.com

https://seotesting.com/blog/seo-testing-guide
20+ SEO Experiments To Get More Organic Traffic

Brian Moseley / SEMrush

https://www.semrush.com/blog/20-seo-experiments-to-get-more-organic-traffic/
What is SEO A/B testing? A guide to setting up, designing and running SEO split tests

Craig Bradford / SearchPilot

https://www.searchpilot.com/resources/blog/what-is-seo-split-testing/
How to make sense of SEO A/B test results

Will Critchlow / SearchPilot

https://www.searchpilot.com/resources/blog/business-not-science/

Web Stories6 resources

Best practices for creating Web Stories

Google

https://developers.google.com/search/docs/appearance/web-stories-creation-best-practices
SEO for Web Stories

AMP

https://blog.amp.dev/2020/02/12/seo-for-amp-stories/
How we boosted our traffic by 504.17% with a SEO-Friendly Web Story

Andrea Volpini / WordLift

https://wordlift.io/blog/en/web-stories-seo/
Web Stories Powered by AMP – 12 Tips and Recommendations For Creating Your First Story

Glenn Gabe / GSQi

https://www.gsqi.com/marketing-blog/web-stories-amp-tips-recommendations/
SEO for Google Web Stories: a comprehensive guide

Arron Westbrook / Lumar

https://www.lumar.io/blog/best-practice/google-web-stories-seo/
How to Make Google Web Stories [2021 Study]

SEMrush

https://www.semrush.com/blog/google-web-stories-study/

Google Discover5 resources

Discover and your website

Google

https://developers.google.com/search/docs/appearance/google-discover
The Ultimate Checklist to Optimize Content for Google Discover

Andrea Volpini / WordLift

https://wordlift.io/blog/en/optimize-for-google-discover/
7 Tactics to Optimize for Google Discover

John Shehata / Newzdash

https://www.newzdash.com/guide/uncover-google-discover-mysteries-john-shehata
Google Discover: How to Rank and Drive Traffic

Michal Pecánek / Ahrefs

https://ahrefs.com/blog/google-discover/
How to Optimize for Google Discover, and Why it Matters

Moss Clement / SEMrush

https://www.semrush.com/blog/how-to-optimize-for-google-discover/

Knowledge Panel optimization6 resources

About knowledge panels

Google

https://support.google.com/knowledgepanel/answer/9163198
What Is a Google Knowledge Panel and How To Get One

Jason Barnard / SEMrush

https://www.semrush.com/blog/google-knowledge-panel/
How to Trigger a Personal Knowledge Panel in Google

Jason Barnard / Search Engine Journal

https://www.searchenginejournal.com/knowledge-panel-for-person/410337/
How To Get In The Google Knowledge Graph

Gosia Poddębniak / Onely

https://www.onely.com/blog/google-knowledge-graph/
How to optimize your Google local Knowledge Panel

George Nguyen / Search Engine Land

https://searchengineland.com/how-to-optimize-your-google-local-knowledge-panel-339173
How to Get a Google Knowledge Panel

Sahil Kakkar / MarketMuse

https://blog.marketmuse.com/how-to-get-a-google-knowledge-panel/

Search Rankings Drop Analysis7 resources

Debugging drops in Google Search traffic

Daniel Waisberg / Google

https://developers.google.com/search/docs/monitor-debug/debugging-search-traffic-drops
Google Ranking Dropped Dramatically? Here's How to Recover in 13 Easy Steps

Conductor

https://www.conductor.com/academy/ranking-drop/
SEO Rankings Drop: A Step-by-Step Guide to Recovery

Kristina Kledzik / Moz

https://moz.com/blog/seo-rankings-drop-guide
Google Ranking Dropped Dramatically? (Here's What to Check)

Chris Haines / Ahrefs

https://ahrefs.com/blog/google-ranking-dropped-dramatically/
Using the Flowchart Method for Diagnosing Ranking Drops

Kameron Jenkins / Moz

https://moz.com/blog/diagnose-ranking-drops
How to do a post Google Update SEO Analysis to recover lost rankings

Aleyda Solis

https://www.youtube.com/watch?v=bG9u6VXxdaA
Analyzing A Recent Google Update Impact via Search Console Data with a Segmented Looker Studio Report

Aleyda Solis

https://www.aleydasolis.com/en/search-engine-optimization/google-update-analysis-search-console-data-studio-report-template/

SEO for Brand Recognition & Visibility10 resources

The Role of SEO in making branding understood by search engines and AI

Gianluca Fiorelli

https://www.iloveseo.net/the-role-of-seo-in-making-branding-understood-by-search-engines-and-ai/
How to establish your brand entity for SEO: A 5-step guide

Jes Scholz

https://searchengineland.com/establish-brand-entity-for-seo-guide-427717
How to Build a Strong Brand Moat With SEO

Morgan Taylor / Moz

https://moz.com/blog/build-a-strong-brand-moat
SEO for Brand Awareness: A Complete Guide

Yannick Weiler / Semrush

https://www.semrush.com/blog/seo-brand-awareness/
What Is Branded Search? — 4 Expert Tips to Increase Branded Search

Greg Heilers / Moz

https://moz.com/blog/what-is-branded-search
SEO for brand visibility in LLMs

Crystal Carter / Wix

https://www.wix.com/seo/learn/resource/llm-brand-visibility
7 Brand SEO Questions To Ask & Actions To Take

Aleyda Solis

https://www.linkedin.com/posts/aleyda_7-brand-seo-questions-to-ask-actions-to-activity-7275535110156800000-R4xS/
Understanding branding and SEO

Harry Clarkson-Bennett

https://leadershipinseo.substack.com/p/how-to-use-seo-to-build-your-brand
Brand Monitoring: 3 Must-Track Areas for Success

Chris Haines / Ahrefs

https://ahrefs.com/blog/brand-monitoring/#3-brand-monitoring-on-llms
What SEO Should Know About Brand Marketing With Mordy Oberstein

Shelley Walsh, Mordy Oberstein

https://www.searchenginejournal.com/what-seo-should-know-about-brand-marketing-with-mordy-oberstein/522083/

The Great Decoupling or How to Optimize for Zero Click Search8 resources

Explaining The Great Decoupling To C-Level

Dan Taylor

https://www.searchenginejournal.com/explaining-the-great-decoupling-to-c-level/549902/
The Great Decoupling of Clicks and Impressions — Whiteboard Friday

Tom Capper

https://moz.com/blog/great-decoupling-whiteboard-friday
The Great Decoupling of search and the birth of the agentic web

Darwin Santos

https://searchengineland.com/great-decoupling-search-agentic-web-459424
Welcome to Zero-Click Search. Please Leave Your Traffic at the Door.

Louise Linehan

https://ahrefs.com/blog/zero-click-search/
Zero Click SEO: How to win the visibility battle on Google.

Gianluca Fiorelli

https://www.iloveseo.net/0-click-seo-how-to-win-the-visibility-battle-on-google/
Zero-click search: What is it and how to optimize for it

Valentina Izzo

https://www.oncrawl.com/on-page-seo/zero-click-search-what-is-it-how-optimize-for-it/
Zero Clicks Does Not Mean Zero Sales

Rand Fishkin

https://sparktoro.com/blog/zero-clicks-does-not-mean-zero-sales/
The Case for Zero-Click Content in a Zero-Trust Ecosystem

Amanda Natividad

https://sparktoro.com/blog/the-case-for-zero-click-content-in-a-zero-trust-ecosystem/

SEO for Web Migrations7 resources

The Ultimate Guide to Successful Website Migrations

ContentKing

https://www.contentkingapp.com/academy/website-migrations/
The Website Migration Guide: SEO Strategy, Process, & Checklist

Modestos Siotos / Moz

https://moz.com/blog/website-migration-guide
The SEMrush Website Migration Checklist

Nikolai Boroda / SEMrush

https://www.semrush.com/blog/website-migration-checklist/
A Domain Migration Checklist And Ultimate Google Data Studio Dashboard

Kristina Azarenko

https://marketingsyrup.com/a-domain-migration-checklist-and-ultimate-google-data-studio-dashboard/
7 Handy SEO Tools Functionalities that facilitate a Fast Web Migrations & Redesigns validation

Aleyda Solis

https://www.aleydasolis.com/en/search-engine-optimization/7-handy-seo-tools-functionalities-that-facilitate-a-fast-web-migrations-redesigns-validation/
URLs Changes & Web Migration within same Domain Minimum Viable SEO Validation Checklist [In Google Sheets]

Aleyda Solis

https://docs.google.com/spreadsheets/d/1-Dm6mh8vAC0aPeM_QBJvvaHzCGq9XdLayk59hFWJpjg/copy
Winning SEO when Migrating International Websites

Aleyda Solis

https://www.slideshare.net/aleydasolis/winning-seo-when-migrating-international-websites-dguconf

SEO for Web Redesigns6 resources

Website Redesign SEO Checklist

Olga Zarr

https://seosly.com/blog/website-redesign-seo-checklist/
Website redesigns: How to retain and improve your SEO

Marcus Miller / Search Engine Land

https://searchengineland.com/website-redesigns-retain-improve-seo-289879
How to Redesign your Website without Losing SEO

Tony Mastri

https://www.marion.com/website-redesign-seo-checklist/
SEO Website Redesign – A Guaranteed Checklist on How to Not Lose Your Rankings

Andreea Sauciuc / CognitiveSEO

https://cognitiveseo.com/blog/12802/website-redesign-seo/
SEO & Web Design: 8 Must-Do's During a Web Redesign

Marc Avila / 3 Media Web

https://www.3mediaweb.com/blog/seo-website-redesign/
Website Redesign SEO Checklist: Relaunch Your Site Without Losing Rankings

Anna Fitzgerald / HubSpot

https://blog.hubspot.com/website/website-redesign-seo

SEO for New Web Launch5 resources

SEO for a New Website: Here's Everything You Need to Know to Start Ranking

Jessica Greene / Databox

https://databox.com/seo-for-new-website
Launching a New Website: Your SEO Checklist

Rand Fishkin / Moz

https://moz.com/blog/launching-new-website-seo-checklist-whiteboard-friday
7 SEO Tips for a New Website

Erika Varagouli / SEMrush

https://www.semrush.com/blog/seo-for-new-website/
SEO Before a Website Launch, Our Pre-Launch SEO Checklist!

Radd Interactive

https://raddinteractive.com/seo-before-a-website-launch-our-pre-launch-seo-checklist/
SEO Requirements for a New Website

ContentKing

https://www.contentkingapp.com/academy/seo-requirements-new-website/

Google Core Search Updates Analysis and Recovery12 resources

Google Search's core updates and your website

Google

https://developers.google.com/search/updates/core-updates
What web creators should know about our March 2024 core update and new spam policies

Google

https://developers.google.com/search/blog/2024/03/core-update-spam-policies
A Q&A on Google Search updates

Google

https://developers.google.com/search/blog/2023/11/q-and-a-on-search-updates
History of Google Algorithm Updates

Search Engine Journal

https://www.searchenginejournal.com/google-algorithm-history/
10 Tips for Recovering from Google Core Algorithm Updates

Lily Ray

https://www.amsive.com/insights/seo/10-tips-for-recovering-from-google-core-algorithm-updates/
Google's Helpful Content Update & Ranking System: What Happened and What Changed in 2024?

Lily Ray

https://www.amsive.com/insights/seo/googles-helpful-content-update-ranking-system-what-happened-and-what-changed-in-2024/
Google's Broad Core Algorithm Updates: Important Points And Frequently Answered Questions For Site Owners And SEOs

Glenn Gabe

https://www.gsqi.com/marketing-blog/google-broad-core-updates-important-points-and-frequently-answered-questions/
According to Google: How to recover from a core update

Marie Haynes

https://www.wix.com/seo/learn/resource/recover-from-google-core-updates
Analyzing A Recent Google Update Impact via Search Console Data with a Segmented Looker Studio Report

Aleyda Solis

https://www.aleydasolis.com/en/search-engine-optimization/google-update-analysis-search-console-data-studio-report-template/
What to do when hit by a Google Core Update [Flowchart]

Aleyda Solis

https://www.aleydasolis.com/en/seo-flowcharts/#2
A Guide to Recovering from Google Algorithm Updates

Ryan Jones

https://seotesting.com/blog/recovering-from-google-algorithm-updates/

Dealing with Google Penalties5 resources

Manual Actions report

Google

https://support.google.com/webmasters/answer/9044175
Essential Expert Tips on Fixing and Avoiding Google Penalties

Anton Marchenko / Semrush

https://www.semrush.com/blog/google-penalties-expert-tips/
Google Penalties: How to Find, Fix, and Avoid (An Expert Guide)

Nick Churick / Ahrefs

https://ahrefs.com/blog/google-penalties/
The Complete List of Google Penalties and How to Recover

Chuck Price / Search Engine Journal

https://www.searchenginejournal.com/the-complete-list-of-google-penalties-and-how-to-recover/201510/#close
Google penalties, manual actions and notifications: A complete guide

Kaspar Szymanski / Search Engine Land

https://searchengineland.com/google-penalties-manual-actions-notifications-guide-388509

Removing URLs from Google5 resources

Control what you share with Google

Google

https://developers.google.com/search/docs/crawling-indexing/control-what-you-share
How to Remove URLs From Google Search (5 Methods)

Patrick Stox / Ahrefs

https://ahrefs.com/blog/remove-urls-from-google/
How to Remove URLs from Google Search in a Snap!

ContentKing

https://www.contentkingapp.com/academy/google-remove-urls/
How to properly delete a page from your site

Joost De Valk / Yoast

https://yoast.com/deleting-pages-from-your-site/
How can you remove a URL from Google's search results?

David Westby / Brainlabs

https://www.brainlabsdigital.com/blog/how-can-you-remove-a-url-from-googles-search-results/

Optimizing Product Pages5 resources

Perfecting On-Page SEO for Ecommerce Product Pages – A Cheatsheet

Paddy Moogan / Aira

https://aira.net/blog/perfecting-on-page-seo-for-ecommerce-product-pages-a-cheatsheet/
SEO for Ecommerce Product Pages (How to Rank & Convert)

Jonas Sickler / Terakeet

https://terakeet.com/blog/seo-for-ecommerce-product-pages/
How To Successfully SEO Ecommerce Product Pages

Alex Chris / Reliablesoft

https://www.reliablesoft.net/product-page-seo/
Product Page SEO: 17 eCommerce Best Practices

ContentKing

https://www.contentkingapp.com/academy/product-page-seo/
SEO for Changing E-commerce Product Pages – How to Optimize your Online Store Products URLs

Aleyda Solis

https://www.slideshare.net/aleydasolis/seo-for-changing-ecommerce-product-pages-how-to-optimize-your-online-store-products-urls

Free SEO Tools To Use

10 topics

A curated collection of free SEO tools for keyword research, on-page optimization, link building, monitoring, reporting, and more.

Topics in this path: Free tools Keyword research Technical SEO Link building Monitoring

Keyword Research Tools15 resources

Google Ads Keyword Planner

Google

https://ads.google.com/home/tools/keyword-planner/
Google Trends

Google

https://trends.google.com/trends/?geo=US
Bing Webmaster Tools Keyword Research

Bing

https://www.bing.com/webmasters/help/keyword-research-628070b6
Keyword Generator

Ahrefs

https://ahrefs.com/keyword-generator
AlsoAsked

Candour

https://alsoasked.com/
Answer The Public

Answer The Public

https://answerthepublic.com/
QuestionDB

QuestionDB

https://questiondb.io/
Free Keyword Tool

Wordstream

https://www.wordstream.com/keywords
#SuggestMrx

Merlinox

https://www.suggestmrx.com/index-en.php
The Reddit Keyword Research Tool

Higher Visibility

https://www.highervisibility.com/free-seo-tools/keyworddit/
Keyword Surfer

Surfer

https://chrome.google.com/webstore/detail/keyword-surfer/bafijghppfhdpldihckdcadbcobikaca
Topic Mojo Free Plan

Topic Mojo

https://topicmojo.com/
SERP Explorer

Keyword Insights

https://www.keywordinsights.ai/serp-explorer/
SERP Similarity

Keyword Insights

https://www.keywordinsights.ai/serp-similarity/
Larseo

Larseo

https://larseo.app/

On-Page SEO Tools17 resources

Google Search Console Coverage, URL Inspection & Crawl Stats Reports

Google

https://search.google.com/search-console/about
Bing Webmaster Tools Site Scan and SEO Report

Bing

https://www.bing.com/webmasters/help/seo-reports-55a30304
Screaming Frog SEO Spider

Screaming Frog

https://www.screamingfrog.co.uk/seo-spider/
Greenflare: The Open Source SEO Crawler

Greenflare

https://greenflare.io/
SEOlyzer: Crawler & log analysis for all SEO

SEOlyzer

https://seolyzer.io/
httpstatus.io

Sander Heilbron

https://httpstatus.io/
SEO Server Header Checker Tool

Ryan Jones

https://www.serverheaders.com/
Ahrefs Webmaster Tools

Ahrefs

https://ahrefs.com/webmaster-tools
Siteliner

Siteliner

https://www.siteliner.com/
Checkbot: SEO, Web Speed & Security Tester

Checkbot

https://chromewebstore.google.com/detail/checkbot-seo-web-speed-se/dagohlmlhagincbfilmkadjgmdnkjinl?pli=1
SEO Minion

SEO Minion

https://seominion.com/
Detailed SEO Extension

Detailed

https://detailed.com/extension/
SEO Pro Extension

Marketing Syrup

https://marketingsyrup.com/seo-pro-extension/
Spark Content Optimizer

SEOClarity

https://chromewebstore.google.com/detail/spark-seo-by-seoclarity/lbdjpmmladpghbcpadpeaiiopkcejpnf?hl=en
Link Redirect Trace

LinkResearchTools

https://smart.linkresearchtools.com/seo-tools/link-redirect-trace-extension
Yoast SEO

Yoast

https://yoast.com/wordpress/plugins/seo/
Rank Math SEO

Rank Math

https://rankmath.com/

Link Building Tools8 resources

Google Search Console Links Report

Google

https://search.google.com/search-console/about
Bing Webmaster Tools Backlinks Report

Bing

https://www.bing.com/webmasters/help/backlinks-c3a334e8
Ahrefs Backlink Checker

Ahrefs

https://ahrefs.com/backlink-checker
Free Backlink Checker

Rankwatch

https://www.rankwatch.com/en/backlinks/
Broken Link Checker

Ahrefs

https://ahrefs.com/broken-link-checker
BuzzStream Free Link Building Tools

BuzzStream

https://tools.buzzstream.com/link-building
Hunter: Find email addresses in seconds

Hunter

https://hunter.io/
Google Alerts

Google

https://www.google.com/alerts

Monitoring & Rank Tracking Tools7 resources

Google Search Console Performance Report

Google

https://search.google.com/search-console/about
Bing Webmaster Tools Search Performance Report

Bing

https://www.bing.com/webmasters/help/search-performance-c680da36
Ahrefs Webmaster Tools

Ahrefs

https://ahrefs.com/webmaster-tools
thruuu: Awesome SERP Analyzer

thruuu

https://samuelschmitt.com/thruuu/
SERP Checker

Accuranker

https://www.accuranker.com/rank-tracker
SEO Search Simulator by Nightwatch

Nightwatch

https://chrome.google.com/webstore/detail/seo-search-simulator-by-n/kodjacealkjojoojgjigfbbalodfbmad
SEOminion SERP Simulator

SEOminion

https://seominion.com/
MobileMoxie SERPerator

MobileMoxie

https://mobilemoxie.com/tools/mobile-serp-test/

SEO Dashboard & Reporting Tools7 resources

50+ Google Data Studio Templates to Speed your SEO Reporting

Sheets for Marketers

https://sheetsformarketers.com/data-studio-templates/
SEO Report Google Data Studio Templates

Supermetrics

https://supermetrics.com/blog/seo-report-templates
Search Console Explorer Studio and Sheet

Hannah Butler

https://www.hannahrampton.co.uk/my-tools/
SFAIK – Screaming Frog Analyzer

IKAUE

https://datastudio.google.com/
Monthly SEO Report Template

Backlinko

https://backlinko.com/templates/marketing/seo-report
SEO Report Template

Ahrefs

https://ahrefs.com/blog/seo-report-template/
Search Console PunkExport

Lino Uruñuela

https://www.mecagoenlos.com/tools/en/

Web Speed Optimization Tools11 resources

Measure from Web.dev

Web.dev

https://web.dev/measure/
PageSpeed Insights

Google

https://pagespeed.web.dev/
Web Page Test

Catchpoint

https://www.webpagetest.org/
GTmetrix

GTmetrix

https://gtmetrix.com/
Wattspeed

Wattspeed

https://wattspeed.com/
DebugBear

DebugBear

https://www.debugbear.com/test/website-speed/
Experte Core Web Vitals Check

Experte

https://www.experte.com/web-vitals
Dareboost

Contentsquare

https://www.dareboost.com/en
Lighthouse

Google

https://developer.chrome.com/docs/lighthouse/overview/
Web Vitals Extension

Addy Osmani

https://chrome.google.com/webstore/detail/web-vitals/ahfhfijlmmgfhhenpoojgppombpddgmo
Core SERP Vitals

Chris Johnson

https://defaced.dev/tools/core-serp-vitals/

Structured Data Tools9 resources

Schema Markup Validator

Schema.org

https://validator.schema.org/
Google Rich Results Test

Google

https://search.google.com/test/rich-results
Structured Data Viewer

Classy Schema

https://classyschema.org/Visualisation
Schema Markup Testing and Comparison Tool

Shay Ohayon

https://schemamarkup.net/
Schema.dev Structured Data Testing Tool

SEOClarity

https://test.schema.dev/
Ryte Structured Data Helper

Ryte

https://chrome.google.com/webstore/detail/ryte-structured-data-hel/ihfhaembdnpenfklnooabmmckmkcoffp
Schema Builder for Structured Data

Schema.dev

https://chrome.google.com/webstore/detail/schema-builder-for-struct/abmahiloodadnmnhdklcbcljllpfehbm
Schema Markup Generator (JSON-LD)

technicalseo.com

https://technicalseo.com/tools/schema-markup-generator/
Schema Markup Generator

RankRanger

https://www.rankranger.com/schema-markup-generator

Mobile SEO Tools6 resources

Google Mobile Friendly Test

Google

https://search.google.com/test/mobile-friendly
Mobile Friendliness Test Tool

Bing

https://www.bing.com/webmaster/tools/mobile-friendliness
MobileMoxie Page-oscope

MobileMoxie

https://mobilemoxie.com/tools/mobile-page-test/
Mobile-Friendly Test Bulk Testing Tool

technicalseo.com

https://technicalseo.com/tools/mobile-friendly/
Mobile-First Index Tool

technicalseo.com

https://technicalseo.com/tools/mobile-first-index/
Mobile First Index Checker

Zeo

https://zeo.org/tools/mobile-first-indexing-mfi-checker

Local SEO Tools8 resources

Google My Business

Google

https://www.google.com/business/
BrightLocal Free Local SEO Tools

BrightLocal

https://www.brightlocal.com/free-local-seo-tools/
Postamatic

Two Octobers + AgencyAutomators

https://workspace.google.com/marketplace/app/postamatic/44939226155
PlePer Local SEO Tools

PlePer

https://chrome.google.com/webstore/detail/pleper-local-seo-tools/andhpjdimjlbgfnbebckhcjfibjlodjn
GMBSpy

George Nenni

https://chrome.google.com/webstore/detail/gmbspy/bmeejbefljgakefhjjjckonbaleffikg
Whitespark Local Citation Finder

Whitespark

https://whitespark.ca/local-citation-finder/
Google Review Link Generator

Whitespark

https://whitespark.ca/google-review-link-generator/
Local Search Results Tool

technicalseo.com

https://technicalseo.com/tools/local-search/

International SEO Tools5 resources

Hreflang Tags Generator Tool

Aleyda Solis

https://www.aleydasolis.com/english/international-seo-tools/hreflang-tags-generator/
Free Hreflang Generator

Relgrowth

https://relgrowth.com/seo-tools/hreflang-generator/
hreflang Tags Testing Tool

technicalseo.com

https://technicalseo.com/tools/hreflang/
Hreflang Validator

Sistrix

https://app.sistrix.com/en/hreflang-validator
Locale-Adaptive Pages Testing Tool

technicalseo.com

https://technicalseo.com/tools/locale-adaptive/

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