Mobile enquiry friction
In the demo dataset, 100 visitors begin the enquiry form and 30 complete it. A manual review also finds that the date field is difficult to use on a phone.
Our approach
Better decisions, followed by focused action.
Start with the business question. Understand the evidence. Choose a useful next step, then review what changed.
Get a Free Marketing AuditFirst, understand
Agree on the problem before prescribing the work.
We begin with your offer, customers, goals, and constraints. A useful question might be “Why do mobile visitors leave before sending an enquiry?” or “Which search pages contribute to qualified leads?”
Then we agree on what can be measured, what data is available, and who needs to act on the findings. This gives the work a clear purpose and an honest starting point.
The working cycle
Measure. Prioritize. Execute. Learn.
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Measure the current position
Review data quality and map the path from discovery to a meaningful business outcome. Note gaps, definitions, and assumptions so everyone understands what the numbers represent.
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Prioritize the opportunities
Compare potential impact, confidence in the evidence, effort, and dependencies. Choose a manageable set of actions rather than a list of everything that could change.
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Execute with clear ownership
Agree on the scope, owner, success measure, and review point for each action. Coordinate analytics, search, social, and conversion work where the problem crosses channels.
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Learn and adjust
Review what changed and what remains uncertain. Account for relevant context, record the finding, and use it to decide the next round of work.
Illustrative example — demo data
What a prioritized recommendation can look like.
This hypothetical travel website example shows the shape of an output. It describes no client project or achieved result.
Fix and verify the form
First confirm that start and completion events work correctly. Fix the date field and review which fields are necessary before testing broader page changes.
Watch completion and quality
Compare form completion by device and check whether enquiries are relevant. Document traffic mix and seasonality; decide whether volume supports a controlled test.
A real recommendation includes the evidence source, data limitations, proposed owner, and effort estimate. Any estimate of potential impact is identified as an estimate.
Working together
Make the scope and next step clear.
- Define the business outcome and deliverables before starting.
- Agree on access, implementation responsibilities, and review points.
- Separate observed facts, working hypotheses, and recommendations.
- Use reporting to support decisions about what happens next.
The free audit begins with your public website and stated goal. Any deeper use of private analytics, advertising, or customer data is agreed separately.
See the services that support this processYour next growth decision
Start with a clearer picture.
Get an initial review of your website and three opportunities worth prioritizing.