SEO learning roadmap

Complete SEO Roadmap Learning Hub

Built with Alda Hub's visual system, this SEO roadmap transforms learningseo.io insights into a searchable resource library covering AI SEO, GEO, AEO, entity SEO, and Search Everywhere Optimization.

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Showing all resourcesTip: try "AI SEO", "AEO", "keyword research"

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SEO Fundamentals

Start with the core mechanisms behind search, keyword discovery, content optimization, technical foundations, and link acquisition.

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Hot trend focus inside this path

AI SEO Entity SEO Topical authority Conversational keywords Zero-click search

Introduction to SEO8 resources

In-depth guide to how Google Search works

Google

https://developers.google.com/search/docs/fundamentals/how-search-works?hl=vi
Search Engine Optimization (SEO) Starter Guide

Google

https://developers.google.com/search/docs/fundamentals/seo-starter-guide?hl=vi
Google Search Essentials

Google

https://developers.google.com/search/docs/essentials?hl=vi
The Beginner’s Guide to SEO (Moz)

Moz

https://moz.com/beginners-guide-to-seo
SEO Basics: Beginner’s Guide to SEO Success

Ahrefs

https://ahrefs.com/seo/seo-basics
The Beginner’s Guide to SEO (ContentKing)

ContentKing

https://www.conductor.com/academy/technical-seo-hub/
The Complete SEO Guide for Beginners

Mangools

https://mangools.com/blog/learn-seo/
SEO Fundamentals Course with Greg Gifford

SEMrush

https://www.semrush.com/academy/courses/seo-essentials-with-semrush/

Keyword Research9 resources

How to Do Keyword Research for SEO

Tim Soulo / Ahrefs

https://ahrefs.com/seo/keyword-research
The SEO Keyword Research Master Guide

Moz

https://moz.com/keyword-research-guide
How to Do Keyword Research for SEO (A Detailed 3-Step Guide)

Vlado Pavlik / SEMrush

https://www.semrush.com/blog/keyword-research/
Keyword Research: An In-Depth Beginner’s Guide

Shelley Walsh / Search Engine Journal

https://www.searchenginejournal.com/keyword-research/
Keyword research for SEO

Mangools

https://mangools.com/blog/keyword-research/
Keyword Research: The Definitive Guide (2023)

Backlinko

https://backlinko.com/tools/keyword
How to Do Keyword Research for SEO: A Beginner's Guide

Rachel Leist

https://blog.hubspot.com/marketing/how-to-do-keyword-research-ht
Keyword Research Course with Greg Gifford

Greg Gifford / SEMrush

https://www.semrush.com/academy/courses/seo-essentials-with-semrush/
Keyword Research for SEO Today: Guide, Steps, Tips, Tools, Mistakes and more!

Crawling Mondays

https://www.youtube.com/watch?v=ek0yCkmfVuM

Competition analysis7 resources

The Guide to SEO Competitor Analysis

Moz

https://moz.com/seo-competitor-analysis
How to Do an SEO Competitive Analysis

Semrush Team / Semrush

https://www.semrush.com/blog/how-to-do-seo-competitive-analysis/
How to Do an SEO Competitor Analysis [Template Included]

Joshua Hardwick / Ahrefs

https://ahrefs.com/blog/seo-competitor-analysis/
Your Essential Guide to Crushing Competition [w/ Template]

Sam Underwood / Advanced Web Ranking

https://www.advancedwebranking.com/seo/competitor-analysis
The SEO Competitive Analysis Tools & Tips 100+ Marketers Rely On Most

Davor Štefanović / Databox

https://databox.com/seo-competitor-analysis-report
SEO Competitive Analysis: The Definitive Guide

Aleh Barysevich / Search Engine Journal

https://www.searchenginejournal.com/seo-competitive-analysis-the-definitive-guide/273509/
How To Do An SEO Competitor Analysis with free downloadable template

Moz Team / Moz

https://moz.com/seo-competitor-analysis

Content optimization25 resources

12 Content Optimization Strategies To Grow Traffic & Rankings

Fraser McCulloch / Frase

https://www.frase.io/blog/content-optimization-strategies/
Content Optimization: The Complete Guide

Priscilla Tan / Ahrefs

https://ahrefs.com/blog/content-optimization/
SEO Copywriting: The Definitive Guide

Backlinko

https://backlinko.com/seo-copywriting
SEO Copywriting Guide: A Smarter Approach To Ordering Content

Maria Kalyadina / SEMrush

https://www.semrush.com/blog/seo-copywriting/
Role of Content Course with Eric Enge

Eric Enge / Semrush

https://www.semrush.com/academy/courses/content-marketing/
Content Marketing Fundamentals Course with Ashley Segura

Ashley Segura / Semrush

https://www.semrush.com/academy/courses/content-marketing-principles-for-business/
Strategical Content Optimization in an SEO Process

Crawling Mondays

https://www.youtube.com/watch?v=TyiIFhqo8vE
Google Search Console Coverage, URL Inspection & Crawl Stats Reports

Web Based from Google

https://search.google.com/search-console/about
Bing Webmaster Tools Site Scan and SEO Report

Web Based from Bing

https://www.bing.com/webmasters/help/recommendations-55a30304
Screaming Frog SEO Spider

Desktop Based from Screaming Frog

https://www.screamingfrog.co.uk/seo-spider/
Greenflare: The Open Source SEO Crawler

Desktop Based from Greenflare

https://greenflare.io/
SEOlyzer: Crawler & log analysis for all SEO

Web Based from SEOlyzer

https://seolyzer.io/
httpstatus.io: Easily check status codes, response headers, and redirect chains

Web Based from Sander Heilbron

https://httpstatus.io/
SEO Server Header Checker Tool: Server Headers is your one stop tool to quickly extract useful SEO data from a URL

Web Based from Ryan Jones

https://www.serverheaders.com/
Ahrefs Webmaster Tools

Web Based from Ahrefs

https://ahrefs.com/webmaster-tools
Siteliner: Explore your website, revealing key issues

Web Based from Siteliner

https://www.siteliner.com/
Checkbot: SEO, Web Speed & Security Tester

Browser Extension from Checkbot

https://chromewebstore.google.com/detail/checkbot-seo-web-speed-se/dagohlmlhagincbfilmkadjgmdnkjinl?pli=1
SEO Minion: On-Page SEO, Broken Link Checker, Hreflang Checker & more

Browser Extension from SEO minion

https://keywordseverywhere.com/seominion/
Detailed SEO Extension

Browser Extension from Detailed

https://detailed.com/extension/
SEO Pro Extension

Browser Extension from Marketing Syrup

https://marketingsyrup.com/seo-pro-extension/
SEOInfo

Browser Extension from Weeblr

https://www.weeblrpress.com/blog/seoinfo-our-free-chrome-and-firefox-extension
Spark Content Optimizer

Browser Extension from SEOClarity

https://chromewebstore.google.com/detail/spark-seo-by-seoclarity/lbdjpmmladpghbcpadpeaiiopkcejpnf?hl=en
Link Redirect Trace

Browser Extension from LinkResearchTools

https://smart.linkresearchtools.com/seo-tools/link-redirect-trace-extension
Yoast SEO

WordPress Plugin from Yoast

https://yoast.com/product/yoast-seo-premium-wordpress/
Rank Math SEO

WordPress Plugin from Rank Math

https://rankmath.com/

Technical optimization9 resources

Overview of Crawling and Indexing Topics

Google

https://developers.google.com/search/docs/crawling-indexing
The Beginner's Guide to Technical SEO

Patrick Stox / Ahrefs

https://ahrefs.com/seo/technical-seo
The Ultimate Guide to Technical SEO

Christina Perricone / HubSpot

https://blog.hubspot.com/marketing/technical-seo-guide
What Is Technical SEO? Basics and 10 Best Practices

Tushar Pol / Semrush

https://www.semrush.com/blog/technical-seo/
Technical SEO Guides Hub

ContentKing

https://www.conductor.com/academy/technical-seo-hub/
An In-Depth Guide to Technical SEO

Tom Whatley / CXL

https://cxl.com/blog/technical-seo/
Technical SEO Library

Lumar

https://www.lumar.io/learn/seo/
Technical SEO Course with Bastian Grimm

Bastian Grimm / Semrush

https://www.semrush.com/academy/courses/techincal-seo-and-ai-search-essentials-with-semrush/
What's Technical SEO? 8 Technical Aspects Everyone Should Know

Yoast

https://yoast.com/what-is-technical-seo/

Link building9 resources

The Beginner's Guide to Link Building

Paddy Moogan / Moz

https://moz.com/beginners-guide-to-link-building
Link Building for SEO: The Beginner's Guide

Tim Soulo / Ahrefs

https://ahrefs.com/seo/link-building
Link Building for SEO: The Definitive Guide (2022)

Backlinko

https://backlinko.com/link-building
7 Golden Rules of Link Building for 2021 and Beyond

Christoph Cemper

https://www.linkresearchtools.com/blog/golden-rules-link-building/
60+ Link Building Techniques Checklist [2022 Update]

Mangools

https://mangools.com/blog/link-building-techniques-checklist/
The Link Building Book

Paddy Moogan

https://aira.net/link-building-book/introduction/
Link Prospecting Hacks From An Agency

Pitchbox

https://pitchbox.com/blog/link-prospecting-hacks/
Backlink Management Course with Greg Gifford

Greg Gifford / Semrush

https://www.semrush.com/academy/courses/seo-essentials-with-semrush/
Link Building & Outreach in an SEO Process: Common Mistakes & Tips for Success

Crawling Mondays

https://www.youtube.com/watch?v=yt8db_rOwdc

Execute an SEO Process

Move from knowledge to execution with strategy, goals, measurement, reporting, audits, buy-in, process management, and common mistakes.

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Hot trend focus inside this path

Search Everywhere Optimization GEO AEO AI visibility AI Overviews

Establishing an SEO Strategy6 resources

Creating an SEO Strategy from Scratch
Kevin Indig
https://www.kevin-indig.com/creating-an-seo-strategy-from-scratch
How to Create an Enduring SEO Strategy in 2023 (Step-By-Step)
Jonas Sickler / Terakeet
https://terakeet.com/blog/seo-strategy/
SEO Strategy: How to Create One for 2023 (+ Template)
Carlos Silva
https://www.semrush.com/blog/seo-strategy/
How to Set A Winning SEO Strategy: Concepts, Steps, Do's & Don'ts and Mistakes to Avoid
Crawling Mondays
https://www.youtube.com/watch?v=5SzJ0oVFor8
How to Create an SEO Strategy for 2022 [Template Included]
Drew Fortin / HubSpot
https://blog.hubspot.com/marketing/seo-strategy
9 Essential Steps In Building A Winning SEO Strategy
Loren Baker / Search Engine Journal
https://www.searchenginejournal.com/seo/strategy/#close

Setting SEO Goals6 resources

How Do You Set Smart SEO Goals for Your Team/Agency/Project?
Rand Fishkin / Moz
https://moz.com/blog/smart-seo-goals
How to Set SEO Goals for Your Team (That Actually Drive Action)
Elise Dopson
https://databox.com/how-to-set-seo-goals
How to Set the Right SEO Goals with 3 Examples
Kayle Larkin / Ahrefs
https://ahrefs.com/blog/seo-goals/
How to Set & Achieve Realistic SEO Goals
Paul Schmidt / Search Engine Journal
https://www.searchenginejournal.com/set-achieve-realistic-seo-goals/288839/
OKRs for SEO: How to Set SEO Goals That Increase Your Value & Get You Greater Investment
Kameron Jenkins / Botify
https://www.botify.com/blog/seo-okrs
How to Set Goals for SEO
Sharon Lunny / Seer Interactive
https://www.seerinteractive.com/insights/how-to-set-seo-goals

Measuring SEO8 resources

SEO Analytics: A Step-by-Step Process with Tools, Examples, and Resources
Branko Kral / Supermetrics
https://supermetrics.com/blog/seo-analytics
Measuring SEO Results
Backlinko
https://backlinko.com/hub/seo/seo-results
15 Critical SEO Metrics You Need To Track
Joe Kindness / AgencyAnalytics
https://agencyanalytics.com/blog/seo-metrics
Measuring & Tracking SEO Success
Moz
https://moz.com/beginners-guide-to-seo/measuring-and-tracking-success
How to Use Google Analytics to Improve SEO Performance
Michal Pecánek / Ahrefs
https://ahrefs.com/blog/google-analytics-for-seo/
15 Ways for Using Google Analytics to Track Your SEO Efforts for Free
Elise Dopson / Databox
https://databox.com/google-analytics-for-seo
How to Measure SEO Performance & Results (The Right Way)
Michal Pecánek / Ahrefs
https://ahrefs.com/blog/seo-performance-results/
How To Measure SEO Performance and Results
Erika Varagouli / Semrush
https://www.semrush.com/blog/seo-results/

Reporting SEO6 resources

The Mini Guide to SEO Reporting
Moz
https://moz.com/mini-guide-to-seo-reporting
The Anatomy of the Perfect SEO Report
Melissa Fach / Semrush
https://www.semrush.com/blog/seo-report/
Steal Our SEO Report Template (and Make It Even Better)
Jake Sheridan / Ahrefs
https://ahrefs.com/blog/seo-report-template/
SEO Reporting: How To Build Meaningful Analytics Reports
Bill Sebald
https://www.greenlanemarketing.com/resources/articles/making-better-seo-reports-for-your-clients
SEO Reports: Which Metrics Matter & How to Use Them Well
Helen Pollitt
https://www.searchenginejournal.com/seo-reports-which-metrics-matter-how-to-use-them-well/341839/
How to Develop Successful SEO Reports
Aleyda Solis
https://speakerdeck.com/aleyda/how-to-develop-successful-seo-reports-number-seokomm

Developing an SEO Audit9 resources

A Simple (But Effective) 14-Step SEO Audit & Checklist
Joshua Hardwick
https://ahrefs.com/blog/seo-audit/
The 15-Step SEO Audit Checklist for 2023
Backlinko
https://backlinko.com/tools/seo-checker
242 Point SEO Audit Checklist
Andy Drinkwater
https://andydrinkwater.com/seo-audit-checklist/
How to Perform a Complete SEO Audit (in 14 Steps)
Vlado Pavlik
https://www.semrush.com/blog/seo-audit/
How to Develop Actionable and Impactful SEO Audits
Aleyda Solis
https://www.aleydasolis.com/en/search-engine-optimization/how-to-winning-seo-website-audit-growth/
How to Approach Website SEO Audits
Geoff Kennedy
https://sitebulb.com/resources/guides/how-to-approach-website-seo-audits/
Getting Tech SEO Implemented
Areej AbuAli
https://www.areejabuali.com/blog/getting-tech-seo-implemented
Rethinking Technical SEO Audits
Andrew Charlton
https://bertiecharlton.com/rethinking-technical-seo-audits/
Let's never talk about SEO audits again
Tom Critchlow
https://newsletter.seomba.com/p/lets-never-talk-about-seo-audits

Getting SEO Buy-In8 resources

Getting SEO Buy-in: Learn How to Get SEO Resources and Support
Crawling Mondays
https://www.youtube.com/watch?v=IxaVJcgKU5M
Getting Buy-in Requires Executive Empathy
Tom Critchlow
https://newsletter.seomba.com/p/getting-buy-in-requires-executive
Be an SEO Chameleon: How to Get a “YES” from Stakeholders
Ashleigh Noad
https://www.womenintechseo.com/knowledge/be-an-seo-chameleon/
How to Get SEO Buy-In: 7 Actionable Tips
Despina Gavoyannis
https://ahrefs.com/blog/seo-buy-in/
How to get more of what you want in SEO
Philipp Götza
https://searchengineland.com/seo-want-get-443884
How to Get Buy-In for Your SEO Projects — Whiteboard Friday
Shawn Huber
https://moz.com/blog/buy-in-for-seo-whiteboard-friday
Getting Buy-In for Your SEO Strategy
Sara Taher
https://www.sara-taher.com/getting-buy-in-for-your-seo-strategy
Create SEO proposals that get approved: Pitching big initiatives to clients and stakeholders
Gus Pelogia
https://www.wix.com/seo/learn/resource/create-an-seo-proposal

SEO Process Management8 resources

Tips for effective SEO Project Management
Sam Mangialavori
https://www.brainlabsdigital.com/blog/tips-for-effective-seo-project-management/
What Makes your SEO Fail (and how to fix it)
Aleyda Solis
https://fr.slideshare.net/aleydasolis/what-makes-your-seo-fail-and-how-to-fix-it-brightonseo
How to turn your agency into the “McKinsey of SEO”
Tom Critchlow
https://newsletter.seomba.com/p/how-to-turn-your-agency-into-the
Integrating SEO within the Product Triangle To Align Efforts & Maximize Impact
Aleyda Solis
https://www.aleydasolis.com/en/search-engine-optimization/seo-product-triangle/
Thriving as an SEO Specialist: Frameworks & Tips to Manage Complex SEO Processes
Aleyda Solis
https://fr.slideshare.net/aleydasolis/thriving-as-an-seo-specialist-frameworks-tips-to-manage-complex-seo-processes
SEO Project Management for Agencies: How to Successfully Manage an SEO Process as an Agency
Crawling Mondays
https://www.youtube.com/watch?v=q_CSuBqYkZI
SEO Project Management: A Guide To Get Organised
Lauren Carel
https://www.searchenginejournal.com/seo-project-management/459118/
The ultimate guide to SEO project management for digital agencies
Gus Pelogia
https://www.teamwork.com/blog/seo-project-management/

Common SEO Execution Mistakes To Avoid5 resources

15 Common SEO Mistakes (And How to Fix Them)
Si Quan Ong
https://ahrefs.com/blog/seo-mistakes/
11 Common SEO Mistakes You’re Probably Making
Trevin Shirey
https://www.webfx.com/blog/seo/11-common-seo-mistakes-youre-probably-making/
10 Common SEO Mistakes To Avoid in 2024
Raine Guerrero
https://www.siegemedia.com/seo/common-seo-mistakes
SEO Mistakes: Common SEO Issues & How to Fix Them
Kari DeRie
https://www.semrush.com/blog/biggest-seo-mistakes/
Biggest SEO Mistakes That Might Be Ruining Your Site in 2024
Tatiana Tsyulia
https://www.link-assistant.com/news/seo-mistakes-to-avoid.html

SEO in your CMS

Optimize your website for search engines with CMS-specific guidelines for Shopify, Magento, Webflow, Squarespace, WordPress, and Wix.

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Hot trend focus inside this path

CMS optimization E-commerce SEO Headless CMS Page builders Plugin SEO

Shopify SEO Guidelines8 resources

SEO overview – Shopify Help Center

Shopify

https://help.shopify.com/en/manual/promoting-marketing/seo/seo-overview
Shopify SEO: The Guide to Optimizing Shopify [Updated for 2023]

Christopher Long / Moz

https://moz.com/blog/shopify-seo
Shopify SEO Tips: Push Shopify to its Limits!

ContentKing

https://www.conductor.com/academy/technical-seo-hub/
Shopify SEO – How to Optimize Your Shopify Site for Google

Loren Baker / Search Engine Journal

https://www.searchenginejournal.com/shopify-seo-best-practices/396495/
12 Important SEO Tips for Shopify Ecommerce Platform

Ashok Sharma / Semrush

https://www.semrush.com/blog/shopify-seo/
Shopify SEO: An Ultimate Guide

Nitin Manchanda / Botpresso

https://botpresso.com/seo-guide/shopify-seo-guide/
Shopify SEO: A Simple Guide for Beginners

Tushar Pol / Ahrefs

https://ahrefs.com/blog/shopify-seo/
Shopify SEO: The Non-Technical Handbook to Grow Your Store Traffic

Ilana Davis

https://www.ilanadavis.com/blogs/articles/shopify-seo

Magento SEO Guidelines6 resources

The Ultimate Guide to Magento SEO

Onely

https://www.onely.com/blog/magento-guide/
The Ultimate SEO Guide to Magento 2

ContentKing

https://www.conductor.com/academy/technical-seo-hub/
Magento 2 SEO Guide

PushON

https://www.pushon.co.uk/insights/guides/magento-2-seo-guide/
Magento 2 SEO Guide – The All-In-One Definitive Guide

BSS Commerce

https://bsscommerce.com/blog/magento-2-seo-guide/
Magento SEO: Complete Guide with 9 Actionable Tips

Hannah Dango / Fandango SEO

https://www.fandangoseo.com/blog/magento-seo-guide/
SEO Checklist for Magento 2 Migration

Andreja Cicak / Inchoo

https://inchoo.net/online-marketing/seo-checklist-magento-2-migration/

Webflow SEO Guidelines5 resources

SEO and Webflow: the Essential Guide

John Moore Williams / Webflow

https://webflow.com/blog/seo-and-webflow-the-essential-guide
9 SEO Best Practices for Your Webflow Website

Tomas Laurinavicius / Webflow

https://webflow.com/blog/webflow-seo-tips
A Marketer’s Guide to SEO in Webflow

Omid Ghiam / Webflow

https://webflow.com/blog/marketers-guide-to-seo
The Ultimate Guide to Webflow SEO

Supple

https://supple.com.au/guides/webflow-seo-guide/
SEO Technical Checklist For Webflow Projects

Mirela Prifti / DEV Community

https://dev.to/mirelaprifti/seo-technical-checklist-for-webflow-projects-chi

Squarespace SEO Guidelines5 resources

What Squarespace Does for SEO

Squarespace

https://support.squarespace.com/hc/en-us/articles/206744067-What-Squarespace-does-for-SEO
Squarespace SEO: Your Ultimate Guide

Weglot

https://www.weglot.com/guides/squarespace-seo-guide
Squarespace SEO — The Definitive Guide and Checklist

Chris Singleton / Style Factory

https://www.stylefactoryproductions.com/blog/squarespace-seo
Squarespace SEO Review

Website Builder Expert

https://www.websitebuilderexpert.com/website-builders/squarespace-seo-review/
Squarespace SEO for 2022: The Ultimate Guide with Checklist

Supple

https://supple.com.au/squarespace-seo/#guide

WordPress SEO Guidelines7 resources

WordPress SEO: 20 Tips and Best Practices

Joshua Hardwick / Ahrefs

https://ahrefs.com/blog/wordpress-seo/
WordPress SEO: The Definitive Guide

Joost de Valk / Yoast

https://yoast.com/wordpress-seo/
WordPress SEO: The Ultimate Guide in 28 Actionable Steps

Vlado Pavlik / Semrush

https://www.semrush.com/blog/wordpress-seo/
WordPress SEO: The Ultimate Guide

Kristen Baker / HubSpot

https://blog.hubspot.com/marketing/wordpress-seo
Ultimate WordPress SEO Guide for Beginners (Step by Step)

WPBeginner

https://www.wpbeginner.com/wordpress-seo/
The 50-Step WordPress SEO Checklist To Boost Your Organic Traffic in 2023

Rank Math

https://rankmath.com/blog/wordpress-seo-checklist/

Wix SEO Guidelines5 resources

Wix SEO: How to Rank Better with Your Wix Website

Vlado Pavlik / Semrush

https://www.semrush.com/blog/wix-seo/
The Complete Wix SEO Guide: Everything You Need to Know

Mordy Oberstein / Wix

https://www.wix.com/seo/learn/wix-seo-guide
The Wix SEO Learning Hub

Wix

https://www.wix.com/seo/learn
Wix SEO Tools

Wix

https://www.wix.com/seo/learn/explore/categories/seo-tools
The Ultimate Guide to Wix SEO

Supple

https://supple.com.au/wix-seo/#guide

SEO in other Search Engines

Optimize for Bing, Yandex, Baidu, Naver, Amazon, YouTube, TikTok, and Reddit — beyond Google's search ecosystem.

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Hot trend focus inside this path

Multi-engine SEO Amazon SEO YouTube SEO TikTok SEO Reddit SEO

Bing SEO Guidelines & Tips4 resources

Bing Webmaster Guidelines

Bing

https://www.bing.com/webmasters/help/webmasters-guidelines-30fba23a
Bing vs Google: Search Engine Comparison

Jonathan Theuring / Impression

https://www.impressiondigital.com/blog/bing-differ-google/
Search Engine Land's Guide to Bing SEO

Search Engine Land

https://searchengineland.com/guide/bing
What SEOs need to know about Bing Webmaster Guidelines

Christi Olson / Search Engine Land

https://searchengineland.com/live-with-search-engine-land-whats-new-bing-webmaster-guidelines-338228

Yandex SEO Guidelines & Tips4 resources

Yandex's Recommendations – Advice for Webmasters

Yandex

https://yandex.com/support/webmaster/recommendations/intro.html
The Ultimate Guide to Yandex SEO

Dan Taylor / Search Engine Journal

https://www.searchenginejournal.com/yandex-seo-guide/252885/
Yandex SEO, or Optimization Beyond Google

Valerie Niechai / SEO Powersuite

https://www.link-assistant.com/news/yandex-seo.html
Yandex SEO: How to Master Search in Russia

Wordbank

https://www.wordbank.com/uk/blog/yandex-seo-russia/

Baidu SEO Guidelines & Tips5 resources

Baidu SEO: A Guide to SERP Features & Ranking Signals

Dan Taylor / Search Engine Journal

https://www.searchenginejournal.com/baidu-serp-features-ranking-signals-guide/257081/
A Crash Course in Chinese SEO: Exit Google, Enter Baidu…

Gary Stevens / SEMrush

https://www.semrush.com/blog/crash-course-chinese-seo-exit-google-enter-baidu/
Ultimate Guide to Baidu SEO

Dragon Metrics

https://www.dragonmetrics.com/baidu-seo-guide/
Guide to Baidu SEO

GMA Marketing to China

https://marketingtochina.com/baidu-seo/
Baidu SEO: How to do SEO in China. An interview with SEO Zac

Crawling Mondays

https://www.youtube.com/watch?v=vIJgMZDR8c4

Naver SEO Guidelines & Tips4 resources

Naver SEO: How To Do SEO In South Korea

Dan Taylor

https://dantaylor.online/blog/optimising-for-naver-a-korean-seo-guide/
How To Do Naver SEO: A Complete Guide

Twinword

https://www.twinword.com/blog/naver-seo/
Naver SEO: Best Practices for South Korea

Dan Taylor / Search Engine Journal

https://www.searchenginejournal.com/naver-seo-best-practices-south-korea/307623/
Naver SEO: How to do SEO in South Korea w/ Chris Shin

Crawling Mondays

https://www.youtube.com/watch?v=82Uz331KZqE

Amazon SEO Guidelines & Tips5 resources

Amazon SEO: The Ultimate Guide to Higher Product Ranking (With Tips & Examples)

Robin Hanna / Perpetua

https://perpetua.io/blog-amazon-seo-search-engine-optimization-organic-growth-strategy/
How to Master Amazon SEO and Move Your Products up the Search Rankings

Bryan Bowman / BigCommerce

https://www.bigcommerce.com/blog/amazon-seo-strategy/
Amazon SEO in 2023: A Comprehensive Guide

Ken Zhou / Seller Interactive

https://sellerinteractive.com/blog/amazon-seo-guide/
Amazon SEO: Everything Sellers Need to Know in 2020

Tara Johnson / Tinuiti

https://tinuiti.com/blog/amazon/amazon-seo/
Amazon SEO: How to Rank Highly for Amazon Searches

Marc Schenker / Wordstream

https://www.wordstream.com/blog/ws/2018/05/17/amazon-seo

YouTube SEO Guidelines & Tips5 resources

Get discovered on YouTube

YouTube Creators Academy

https://www.youtube.com/playlist?list=PLpjK416fmKwTeFSdTJbnLOajZc95GXdQq
YouTube SEO: How to Rank YouTube Videos in 2023

Backlinko

https://backlinko.com/how-to-rank-youtube-videos
YouTube SEO: How to Rank Your Videos From Start to Finish

Sam Oh / Ahrefs

https://ahrefs.com/blog/youtube-seo/
YouTube SEO: The Ultimate Guide

Itamar Blauer

https://www.itamarblauer.com/youtube-seo-guide/
YouTube SEO Today: Video Optimization Tips, Tutorial and Tools for YouTube

Crawling Mondays

https://www.youtube.com/watch?v=FH9o_kKShoQ

TikTok SEO Guidelines & Tips6 resources

TikTok SEO: The Ultimate Guide to Boosting Your Profile Visibility

Semrush

https://www.semrush.com/blog/tiktok-seo/
TikTok SEO: How to Increase Your Discoverability on TikTok

Brittany Garlin / HubSpot

https://blog.hubspot.com/marketing/tiktok-discoverability
TikTok SEO: What it is and 5 tips to improve your brand's reach

Chloe West / Sprout Social

https://sproutsocial.com/insights/tiktok-seo/
The Ultimate Guide to TikTok SEO - Updated in 2024

Carrie Rose / Rise at Seven

https://riseatseven.com/blog/the-ultimate-guide-to-tiktok-seo/
TikTok SEO: Understanding the TikTok Algorithm

Lidia Infante / Moz

https://moz.com/blog/tiktok-algorithm-seo
The Definitive Guide to TikTok SEO

Josh Howarth / Exploding Topics

https://explodingtopics.com/blog/tiktok-seo-guide

Reddit For SEO Guidelines & Tips8 resources

Reddit SEO Guide: How To Use Reddit for SEO

Andrew Craig / Siegemedia

https://www.siegemedia.com/seo/reddit-seo-guide
How to use Reddit for SEO: Best Practices, Tips & Strategies to Boost Your Visibility

Valentina Izzo / WordLift

https://wordlift.io/blog/en/reddit-for-seo-best-practices/
A Guide for the New Era of Reddit Marketing: How Google's Partnership Changed Everything

Ethan Crump / Foundation

https://foundationinc.co/lab/reddit-marketing-guide/
A Beginner's Guide To Reddit: How To Get Started

Brent Csutoras / Search Engine Journal

https://www.searchenginejournal.com/a-beginners-guide-to-reddit-how-to-get-started/527124/
Reddit Is Ready For Brands: How To Build Real Connections And Succeed

Brent Csutoras / Search Engine Journal

https://www.searchenginejournal.com/reddit-for-brands-how-to-build-real-connections/534914/
Reddit SEO Hacks: Fast SERP Growth Using The Internet's Front Page

Daniel Trick / FATJOE

https://fatjoe.com/blog/reddit-seo/
How to use Reddit for SEO

Shona Worsman / Embryo

https://embryo.com/blog/how-to-use-reddit-for-seo/
How to Use Reddit to Bring More Leads to Your Local Business

Celeste Gonzalez / Uberall

https://uberall.com/en-us/resources/blog/how-to-use-reddit-to-bring-more-leads-to-your-local-business

Keep up with SEO News

Stay updated with the latest search engine news, podcasts, newsletters, and online events from industry experts.

▼

Hot trend focus inside this path

Industry news SEO podcasts SEO newsletters Online events

Search Engine's Official Publications3 resources

Google Search Central Blog

Google

https://developers.google.com/search/blog
Microsoft Bing Blogs

Bing

https://blogs.bing.com/
Yandex Blog

Yandex

https://webmaster.yandex.ru/blog/

Search News Publications3 resources

Search Engine Journal

Search Engine Journal

https://www.searchenginejournal.com/
Search Engine Land

Search Engine Land

https://searchengineland.com/
Search Engine Roundtable

Search Engine Roundtable

https://www.seroundtable.com/

Search News Aggregators1 resources

SEOFOMO News

Aleyda Solis / SEOFOMO

https://news.seofomo.co/

SEO Podcasts13 resources

The Page 2 Podcast: An SEO Podcast

Jacob Stoops and Jeff Louella

https://page2podcast.fm/
Experts On The Wire

Dan Shure

https://www.evolvingseo.com/category/podcast/
The In Search SEO Podcast

RankRanger

https://www.rankranger.com/blog/podcasts
Edge Of The Web

SiteStrategics

https://edgeofthewebradio.com/
Search with Candour podcast

Candour

https://withcandour.co.uk/blog/category/podcast
Women in Tech SEO podcast

Sarah McDowell & Areej AbuAli

https://www.womenintechseo.com/podcast/
Search Engine Journal Show

Search Engine Journal

https://www.searchenginejournal.com/category/search-engine-journal-show/
Search Talk Live

Robert O'Haver, Matt Weber, Michelle Stinson Ross

http://searchtalklive.com/
Crawling Mondays

Aleyda Solis

https://podcasters.spotify.com/pod/show/crawlingmondays-by-aleyda
The Business Of Digital

Dave Rohrer and Mat Siltala

https://www.businessof.digital/
The Recipe For SEO Success Show

Kate Toon

https://therecipeforseosuccess.com/category/podcast/
The SERP's Up SEO Podcast

Wix

https://www.wix.com/seo/learn/podcast

SEO Newsletters8 resources

SEOFOMO

Aleyda Solis

https://hub.seofomo.co/
SEO for Lunch

Nick LeRoy

https://nickleroy.com/newsletter/
The Weekly SEO

Andrew Charlton

https://theweeklyseo.com/
SEO Notebook

Steve Toth

https://seonotebook.com/
#WTSNewsletter

Women in Tech SEO

https://www.womenintechseo.com/newsletter/
SEO For Google News

Barry Adams

https://www.seoforgooglenews.com/
Core Updates

Candour

https://coreupdates.com/
Marie Haynes' SEO Newsletter

Marie Haynes

https://www.mariehaynes.com/seo-newsletter/

Online Events8 resources

Google's Search Events

Google

https://developers.google.com/search/events
BrightonSEO Virtual Editions

BrightonSEO

https://brightonseo.com/
SEMRush Online Conferences & Webinars

SEMrush

https://www.semrush.com/webinars/
SEJ Webinars

Search Engine Journal

https://www.searchenginejournal.com/category/webinar/
SEO Resources For Bloggers Webinar Series

TopHatRank

https://tophatrank.com/blog/category/seo-resources-for-bloggers/
TechSEO Boost

Catalyst

https://www.catalystdigital.com/events/techseoboost/
WTSWorkshop

Women in Tech SEO

https://www.womenintechseo.com/blog/wtsworkshop-schedule/
SEO Mastery Summit

Mads Singers

https://seomasterysummit.com/

Optimize for AI Search (GEO, AEO, LLMO)

Master the new frontier of search — Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and Large Language Model Optimization (LLMO). Learn how to adapt your SEO strategy for AI-powered search experiences.

▼

Hot trend focus inside this path

AI Search Landscape GEO AEO LLMO AI Overviews AI Mode Query Fan-Out Chunking

AI Search Landscape12 resources

New Data: Google's AI Mode Adoption vs Other Search Verticals via Similarweb clickstream data in Desktop US

Aleyda Solis

https://www.linkedin.com/feed/update/urn:li:activity:7336797858295169025/
Google Search 'AI Mode' seen as content theft by news publishing industry representative

Jon Henshaw

https://coywolf.com/news/seo/google-search-ai-mode-seen-as-content-theft-by-news-publishing-industry-representative/
How publishers can adapt to AI Mode and LLMs: a strategic framework beyond classic SEO

Gianluca Fiorelli

https://www.iloveseo.net/how-publishers-can-adapt-to-ai-mode-and-llms-a-strategic-framework-beyond-classic-seo/
AIO usability study - bonus data, tactics, slides

Kevin Indig

https://www.growth-memo.com/p/aio-usability-study-bonus-data-tactics
Crawling a Million Websites in Search of LLMs.txt

Chris Green

https://www.chris-green.net/post/million-websites-in-search-of-llms-txt
New Google AI Overviews data: Search clicks fell 30% in last year

Danny Goodwin

https://searchengineland.com/google-ai-overviews-search-clicks-fell-report-455498
Semrush AI Overviews Study: What 2025 SEO Data Tells Us About Google's Search Shift

Jana Garanko / Semrush

https://www.semrush.com/blog/semrush-ai-overviews-study/
Cloudflare CEO: AI is killing the business model of the web

Danny Goodwin

https://searchengineland.com/ai-killing-web-business-model-455157
Insights From 55.8M AI Overviews Across 590M Searches—A Study by Ahrefs

Patrick Stox / Ahrefs

https://ahrefs.com/blog/insights-from-56-million-ai-overviews/
Improved Shopping Results from ChatGPT Search

OpenAI

https://help.openai.com/en/articles/11128490-improved-shopping-results-from-chatgpt-search
AI in Search: Going beyond information to intelligence

Google

https://blog.google/products/search/google-search-ai-mode-update/#custom-charts

AI Search Optimization Fundamentals17 resources

Top ways to ensure your content performs well in Google's AI experiences on Search

John Mueller / Google

https://developers.google.com/search/blog/2025/05/succeeding-in-ai-search
AI features and your website

Google

https://developers.google.com/search/docs/appearance/ai-features
Mastering AI-Powered Search: Next Level Strategies for Marketers

Fabrice Canel, Krishna Madhavan / Microsoft

https://about.ads.microsoft.com/en/blog/post/april-2025/mastering-ai-powered-search-next-level-strategies-for-marketers
How AI Mode Works and How SEO Can Prepare for the Future of Search

Mike King

https://ipullrank.com/how-ai-mode-works
Chunked, Retrieved, Synthesized - Not Crawled, Indexed, Ranked

Duane Forrester

https://duaneforresterdecodes.substack.com/p/chunked-retrieved-synthesized-not
AI Mode, Made Simple: A Clear Guide to the New Era of Search Results

Doreid Haddad

https://wordlift.io/blog/en/a-clear-guide-to-ai-mode/
How AI Mode and AI Overviews work based on patents and why we need new strategic focus on SEO

Mike King

https://searchengineland.com/how-ai-mode-ai-overviews-work-patents-456346
SEO VS GEO: Optimizing for Traditional vs AI Search

Aleyda Solis

https://www.aleydasolis.com/en/search-engine-optimization/seo-vs-geo-optimizing-for-traditional-vs-ai-search/
Claude System Prompt Leak: SEO Impact

Hanns Kronenberg

https://gpt-insights.de/ai-insights/gpt-insights-claude-leak-en/
SEO still matters for AI Search engines

Tomek Rudzki

https://ziptie.dev/blog/seo-still-matters-for-ai-search-engines/
How AI Mode Selects Snippets

Dan Petrovic

https://dejan.ai/blog/how-ai-mode-selects-snippets/
How to get cited by AI: SEO insights from 8,000 AI citations

James Allen

https://searchengineland.com/how-to-get-cited-by-ai-seo-insights-from-8000-ai-citations-455284
AI Platform Citation Patterns: How ChatGPT, Google AI Overviews, and Perplexity Source Information

Nick Lafferty / Profound

https://www.tryprofound.com/blog/ai-platform-citation-patterns
How we're adapting SEO for LLMs and AI search

Kevin Corbett, Malte Ubl / Vercel

https://vercel.com/blog/how-were-adapting-seo-for-llms-and-ai-search
ChatGPT 4o System Prompt Leak: SEO Impact

Hanns Kronenberg

https://gpt-insights.de/ai-insights/chatgpt-leak-web-search-en/
Key Traditional vs AI Search Differences – A Visual Comparison

Aleyda Solis

https://www.aleydasolis.com/en/ai-search/key-traditional-search-ai-comparison/

Optimizing Content for AI Search11 resources

The AI Search Content Optimization Checklist [With Google Sheets]

Aleyda Solis

https://www.aleydasolis.com/en/ai-search/ai-search-optimization-checklist/
Query Fan-Out: A Data-Driven Approach to AI Search Visibility

Andrea Volpini / Wordlift

https://wordlift.io/blog/en/query-fan-out-ai-search/
Writing and optimizing content for NLP-Driven SEO

Jan-Willem Bobbink

https://www.linkedin.com/pulse/writing-optimizing-content-nlp-driven-seo-jan-willem-br70e/
Google AI Mode's Query Fan-Out Technique: What is it and How Does it Mean for SEO?

Aleyda Solis

https://www.aleydasolis.com/en/ai-search/google-query-fan-out/
Engineering Relevant Content: Tips to Get Your Content into LLMs

Francine Monahan

https://ipullrank.com/engineering-relevant-content-tips
Revisiting 'useful content' in the age of AI-dominated search

Amanda King

https://searchengineland.com/revisiting-useful-content-in-the-age-of-ai-dominated-search-456433
How Content Structure Matters for AI Search

Chris Green

https://www.chris-green.net/post/content-structure-for-ai-search
Want your content to stand out to AI chatbots? Break it into chunks

Jes Scholz

https://www.linkedin.com/posts/jes-scholz_want-your-content-to-stand-out-to-ai-chatbots-activity-7314888785022840832-mOjG/
Understanding Chunking in Google AI Mode: A Practical Perspective for Content Optimization

Andrea Volpini

https://www.linkedin.com/pulse/understanding-chunking-google-ai-mode-practical-content-volpini-zseaf/
How HubSpot creates quality content in the age of AI: Tips from our content strategists

Amy Rigby

https://blog.hubspot.com/website/quality-content
How to Optimize for AI Mode Using Query Fan-Outs and User Context

iPullRank

https://www.youtube.com/watch?v=eDYlRocBgU0

Technical Optimization for AI Search6 resources

The rise of the AI crawler

MERJ, Vercel

https://vercel.com/blog/the-rise-of-the-ai-crawler
Google's Official Advice On Optimizing For AI Overviews & AI Mode

Matt G. Southern

https://www.searchenginejournal.com/googles-official-advice-on-optimizing-for-ai-overviews-ai-mode/547341/
Overview of OpenAI Crawlers

OpenAI

https://platform.openai.com/docs/bots
Perplexity Crawlers

Perplexity

https://docs.perplexity.ai/guides/bots
3 ways to optimize for AI search bots

Tim Resnik

https://searchengineland.com/3-ways-to-optimize-for-ai-search-bots-454132
AI Mode & Page Indexing

Dan Petrovic

https://dejan.ai/blog/ai-mode-page-indexing/

Measuring AI Search Visibility & Traffic8 resources

AI Assistants Are Breaking Web Analytics and Hurting Their Future

Patrick Stox

https://ahrefs.com/blog/generative-engines-are-breaking-web-analytics/
Google Fixes AI Mode Traffic Attribution Bug

Matt G. Southern

https://www.searchenginejournal.com/google-fixes-ai-mode-traffic-attribution-bug/547946/
How to measure the impact of AI Overviews on clicks and click-through rate using third-party AIO data, the Google Search Console API, and Analytics Edge

Glenn Gabe

https://www.gsqi.com/marketing-blog/how-to-measure-the-impact-of-google-ai-overviews/
How to Measure The Impact of AI Overviews on Organic Search Traffic

Aleyda Solis

https://www.youtube.com/watch?v=L7qfCzlQjxY
How to Track Traffic from AI Overviews, Featured Snippets, or People Also Ask Results in Google Analytics 4

Dana DiTomaso

https://kpplaybook.com/resources/how-to-track-traffic-from-aio-featured-snippets-paa-results-ga4/
How to Track and Analyze Your AI Traffic

Louise Linehan

https://ahrefs.com/blog/track-analyze-ai-traffic/
12 new KPIs for the generative AI search era

Duane Forrester

https://searchengineland.com/new-generative-ai-search-kpis-456497
Free Looker Studio template to analyze traffic from AI chats

Ivan Palii

https://www.hackthealgo.com/p/free-looker-studio-template-to-analyze

AI Search Tracking and Optimization Tools12 resources

XOFU: Does Your Brand Show Up In AI Tools?

Citation Labs

https://xofu.com/
SERPrecon AI Overviews Optimization Tool

SERPrecon

https://www.serprecon.com/features/ai-overview-optimization
Dejan's AI Rank Tracker

Dejan

https://airank.dejan.ai/
Peec.ai - AI search analytics for marketing teams

Peec.ai

https://peec.ai/
Ahrefs Brand Radar - Track your brand presence in AI Search

Ahrefs

https://ahrefs.com/brand-radar
Advanced Web Ranking AI Brand Visibility

Advanced Web Ranking

https://www.advancedwebranking.com/ai-brand-visibility
Waikay - AI Search monitoring

Waikay

https://waikay.io/
Semrush AI Toolkit - Turn AI Mentions Into Your Next Strategic Move

Semrush

https://www.semrush.com/semrush-ai-toolkit/
Profound - Optimize Your Brand's Visibility in AI Search

Profound

https://www.tryprofound.com/
Otterly.ai - Your AI Search Monitoring for ChatGPT, AI Overviews & Perplexity

Otterly.ai

https://otterly.ai/
XFunnel - Optimize your brand for AI Search Engines

XFunnel

https://www.xfunnel.ai/
Nightwatch AI Tracking

Nightwatch

https://nightwatch.io/ai-tracking/
Rankscale - Optimize & Track Your AI Search Visibility

Rankscale

https://rankscale.ai/
ZipTie.dev: AI Overviews, ChatGPT & Perplexity tracker

ZipTie.dev

https://ziptie.dev/

Deepen your SEO Knowledge

Advanced SEO topics including JavaScript SEO, internal linking, logfile analysis, crawl budget optimization, content pruning, programmatic SEO, AI Overviews optimization, and much more.

▼

Hot trend focus inside this path

JavaScript SEO Programmatic SEO AI Overviews Edge SEO E-E-A-T Zero-click search LLM Optimization

Javascript SEO Guidelines7 resources

Understand the JavaScript SEO basics

Google

https://developers.google.com/search/docs/crawling-indexing/javascript/javascript-seo-basics?hl=vi
JavaScript SEO: What You Need to Know

Patrick Stox / Ahrefs

https://ahrefs.com/blog/javascript-seo/
JavaScript SEO Best Practices Guide for Beginners

ContentKing

https://www.conductor.com/academy/technical-seo-hub/
The Ultimate Guide to JavaScript SEO

Onely

https://www.onely.com/blog/ultimate-guide-javascript-seo/
How JavaScript Rendering Affects Google Indexing

Sitebulb

https://sitebulb.com/resources/guides/how-javascript-rendering-affects-google-indexing/
The Definitive Guide to JavaScript SEO (2021 Edition)

Pierce Brelinsky / Moz

https://moz.com/blog/javascript-seo-guide
JavaScript SEO: How to Optimize JS for Search Engines

Carlos Silva / Semrush

https://www.semrush.com/blog/javascript-seo/

Internal Linking Optimization10 resources

Internal Links for SEO: An Actionable Guide

Joshua Hardwick / Ahrefs

https://ahrefs.com/blog/internal-links-for-seo/
Internal Linking for SEO: Best Practices, Strategies, Axioms

Kevin Indig

https://www.kevin-indig.com/internal-linking-the-full-guide-to-internal-link-axioms
Internal Links: Ultimate Guide + Strategies

Luke Harsel / Semrush

https://www.semrush.com/blog/internal-links/
Internal Links: Ultimate Guide

Backlinko

https://backlinko.com/hub/seo/internal-links
Internal Link Optimisation for SEO

Wayne Barker / Sitebulb

https://sitebulb.com/resources/guides/internal-link-optimisation-for-seo/
Internal Linking for SEO: Why and How?

Meike Hendriks / Yoast

https://yoast.com/internal-linking-for-seo-why-and-how/
Internal Links, Backlinks, and Topical Authority

Jessie Willms & Shelby Blackley

https://www.seoforjournalism.com/p/internal-links-backlinks-and-topical
How to Find and Implement Internal Linking Opportunities at Scale

Antoine Eripret

https://www.aeripret.com/internal-linking-at-scale/
Internal Links - What, Why, When, Where and How [Thread]

Darth Autocrat

https://x.com/darth_na/status/1451591561460998150
Beginners Guide to Internal Linking for SEO

Tiago Silva

https://seotesting.com/blog/internal-linking/

Logfile Analysis for SEO7 resources

Logfile Analysis for SEO (Google Data Studio Template Included)

Suganthan Mohanadasan

https://suganthan.com/blog/logfile-analysis-seo/
The Ultimate Guide to Log File Analysis for SEO

Daniel Butler / Builtvisible

https://builtvisible.com/log-file-analysis/
How to Use Server Log Analysis for Technical SEO

Samuel Scott / Moz

https://moz.com/blog/technical-seo-log-analysis
22 Ways To Analyse Logs Using The Log File Analyser

Screaming Frog

https://www.screamingfrog.co.uk/blog/22-ways-to-analyse-log-files/
How to Open the Google Black Box with Log Analysis?

Emma Labrador / OnCrawl

https://www.oncrawl.com/technical-seo/open-google-black-box-log-analysis/
The Ultimate Guide to Log Analysis – a 21 Point Checklist

Serge Bezborodov / Jetoctopus

https://jetoctopus.com/the-ultimate-log-file-analysis-checklist/
Log File Analysis: 9 Actionable Ways It Can Be Used for SEO

Elliot Haines / Hallam

https://hallam.agency/blog/introduction-to-log-file-analysis-for-seo/

Crawl budget optimization7 resources

Large site owner's guide to managing your crawl budget

Google

https://developers.google.com/crawling/docs/crawl-budget?hl=vi
Crawl budget explained

ContentKing

https://www.conductor.com/academy/technical-seo-hub/
The Ultimate Guide to Crawl Budget Optimization

Onely

https://www.onely.com/blog/ultimate-guide-crawl-budget/
How to optimize your crawl budget

Yoast

https://yoast.com/crawl-budget-optimization/
An SEO's Guide to Crawl Budget Optimisation

Lumar

https://www.lumar.io/blog/best-practice/optimize-crawl-budget-tips-examples/
Crawl Budget Optimization For Classified Websites

Frank Vitovich / Botify

https://www.botify.com/blog/crawl-budget-optimization-for-classified-websites
7 Tips to Optimize Crawl Budget for SEO

Search Engine Journal

https://www.searchenginejournal.com/technical-seo/crawl-budget/

Mobile optimization6 resources

Mobile site and mobile-first indexing best practices

Google

https://developers.google.com/search/mobile-sites/mobile-first-indexing
Mobile SEO: The Definitive Guide

Backlinko

https://backlinko.com/mobile-seo-guide
Mobile First SEO

Aleyda Solis

https://www.slideshare.net/aleydasolis/mobile-first-seo-at-wceu
Mobile SEO: The ultimate guide

Edwin Toonen / Yoast

https://yoast.com/mobile-seo-ultimate-guide/
Preparing for Google's Mobile-Only Index

Patrick Hathaway

https://trafficthinktank.com/preparing-for-googles-mobile-only-index/
Mobile SEO Course with Greg Gifford

Greg Gifford / SEMrush

https://www.semrush.com/academy/courses/seo-essentials-with-semrush/

Web speed optimization5 resources

Core Web Vitals

web.dev

https://web.dev/vitals/
Google's Page Experience Update and Core Web Vitals: Everything You Need to Know

Builtvisible

https://builtvisible.com/googles-page-experience-update-and-core-web-vitals-everything-you-need-to-know/
A Beginner's Guide to Website Speed Optimization

Kinsta

https://kinsta.com/learn/page-speed/
Google Page Experience Audit (15 Steps + Free Audit Template)

Olga Zarr

https://seosly.com/blog/google-page-experience-audit/
Optimizing For Performance in SEO and Speed

Joe Hall

https://hallanalysis.com/optimizing-for-performance-in-seo-and-speed/

Edge SEO5 resources

Getting Started with Edge SEO: What You Need to Know

Dan Taylor / Search Engine Journal

https://www.searchenginejournal.com/edge-seo-get-started/325931/#close
Getting Things Done with Edge SEO

Steven Van Vessum and Dan Taylor / ContentKing

https://www.conductor.com/platform/monitoring/
Edge SEO for eCommerce: How to Spend Less for Faster SEO Implementation

Mike Belasco / InFlow

https://www.goinflow.com/blog/edge-seo-ecommerce/
Webinar Recap: SEO on the Edge – Getting Around Technical Barriers

Sam Marsden and Dan Taylor / Lumar

https://www.lumar.io/webinars-events/webinar-recap-seo-on-the-edge-dan-taylor/
Edge SEO: Implementing Technical SEO Changes via CDN – How does it work and when to use it.

Crawling Mondays

https://www.youtube.com/watch?v=iD6gWoXusWw

XML Sitemaps optimization5 resources

Learn about sitemaps

Google

https://developers.google.com/search/docs/crawling-indexing/sitemaps/overview?hl=vi
XML Sitemaps

Backlinko

https://backlinko.com/hub/seo/sitemaps
How to Optimize Your XML Sitemap to Improve Your SEO

Tom Donohoe / OnCrawl

https://www.oncrawl.com/oncrawl-seo-thoughts/optimize-xml-sitemap/
How to Create an XML Sitemap: Tips & Best Practices

Kevin Indig / SEMrush

https://www.semrush.com/blog/xml-sitemap/
How to Optimize XML Sitemaps: 13 SEO Best Practices

Aleh Barysevich / Search Engine Journal

https://www.searchenginejournal.com/technical-seo/xml-sitemaps/

Robots.txt optimization5 resources

Introduction to robots.txt

Google

https://developers.google.com/search/docs/crawling-indexing/robots/intro?hl=vi
What Is A Robots.txt File? Best Practices For Robot.txt Syntax

Moz

https://moz.com/learn/seo/robotstxt
Robots.txt for SEO: The Ultimate Guide

ContentKing

https://www.conductor.com/academy/technical-seo-hub/
Robots.txt and SEO: Everything You Need to Know

Joshua Hardwick / Ahrefs

https://ahrefs.com/blog/robots-txt/
A Beginners Guide to Robots.txt: Everything You Need To Know

Colin Craig / SEMrush

https://www.semrush.com/blog/beginners-guide-robots-txt/

Paginations optimization6 resources

SEO-Friendly Pagination: A Complete Best Practices Guide

Jes Scholz / Search Engine Journal

https://www.searchenginejournal.com/technical-seo/pagination/
Pagination SEO: A Best Practice Guide

Adam Gent / Lumar

https://www.lumar.io/learn/seo/site-architecture/pagination-seo-guide/
SEOs Are Breaking Pagination After Google Changed Rel=Prev/Next — Here's How to Get It Right

Patrick Stox / Ahrefs

https://ahrefs.com/blog/rel-prev-next-pagination/
SEO-Friendly Pagination Strategies for Ecommerce

Sam Underwood / SEMrush

https://www.semrush.com/blog/seo-friendly-pagination-ecommerce/
The Ultimate Pagination – SEO Guide

Tobias Schwarz & Svenja Hintz / Audisto

https://audisto.com/guides/pagination/
State of Pagination in eCommerce: Case Study & Analysis of the Top 150 UK Fashion Retailers

Orit Mutznik / Lumar

https://www.lumar.io/blog/best-practice/state-of-pagination-in-ecommerce/

Developing topic clusters5 resources

What Are Topic Clusters and How Do They Work?

Connor Lahey / SEMrush

https://www.semrush.com/blog/topic-clusters/
How I created a Topic Cluster and boosted my website traffic by 1000%

Samuel Schmitt

https://samuelschmitt.com/topic-cluster/
How to Use Topic Clusters for Content Marketing to Rank, Convert, and Strategize

Michał Suski / Surfer

https://surferseo.com/blog/topic-clusters/
Increase organic traffic exponentially using keyword clusters

Andy Chadwick / Keyword Insights

https://www.keywordinsights.ai/blog/keyword-clusters/
The Importance of Topic Clusters

Maret Reutelingsperger / Sitebulb

https://sitebulb.com/resources/guides/the-importance-of-topic-clusters/

Keyword mapping5 resources

A beginner's guide to keyword mapping (with template)

Lidia Infante / Rise at Seven

https://riseatseven.com/blog/keyword-mapping-guide/
A Four-Step Guide on Keyword Mapping To Improve Your SEO and Content Strategy

Andrea Lehr / SEMrush

https://www.semrush.com/blog/guide-keyword-mapping-improve-seo-content/
How to Create a Successful Keyword Mapping Strategy

George Zatlin / Digital Third Coast

https://www.digitalthirdcoast.com/blog/create-successful-keyword-mapping-strategy
The Keywords Mapping Cheatsheet For Different Types of Sites [with a Google Sheets Included]

Aleyda Solis

https://www.aleydasolis.com/en/search-engine-optimization/keyword-mapping-cheatsheet/
How to Leverage Keyword Mapping for SEO Success

Viola Eva / Search Engine Journal

https://www.searchenginejournal.com/keyword-mapping-seo-success/388082/

Content Quality and E-E-A-T12 resources

Creating helpful, reliable, people-first content

Google

https://developers.google.com/search/docs/fundamentals/creating-helpful-content
What is E-E-A-T?

Marie Haynes

https://www.mariehaynes.com/resources/eat/
E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness

Lily Ray

https://lilyray.nyc/e-a-t-expertise-authoritativeness-trustworthiness/
Google E-E-A-T: How to Add "Experience" and Improve Your SEO Content

Jamie D'Alessandro

https://www.amsive.com/insights/seo/google-e-e-a-t-how-to-add-experience-and-improve-your-seo-content/
An SEO guide to understanding E-E-A-T

Zoe Ashbridge / Search Engine Land

https://searchengineland.com/google-e-e-a-t-guide-seo-394191
What is E-E-A-T & Why it's Important (Google E-E-A-T and SEO)

Jonas Sickler

https://terakeet.com/blog/what-is-eat/
What Are E-E-A-T and YMYL in SEO & How to Optimize for Them

Rachel Handley / SEMrush

https://www.semrush.com/blog/eat-and-ymyl-new-google-search-guidelines-acronyms-of-quality-content/
Google E-E-A-T

Moz

https://moz.com/learn/seo/google-eat
Content Helpfulness and Quality SEO Analyzer

Aleyda

https://chat.openai.com/g/g-WxhtjcFNs-content-helpfulness-and-quality-seo-analyzer
12 Ways to Improve E-E-A-T for Freelancers

Corina Burri

https://corinaburri.com/improve-e-e-a-t/
Breaking Down E-E-A-T to the Content, Author & Brand Levels

James Brockbank

https://digitaloft.co.uk/eeat-at-the-content-author-and-brand-levels/
eCommerce E-E-A-T: Practical Ways to Demonstrate E-E-A-T as an Online Retailer

James Brockbank

https://digitaloft.co.uk/ecommerce-e-e-a-t/

Keyword cannibalization analysis6 resources

How to Spot and Fix Keyword Cannibalization

James Brockbank / SEMrush

https://www.semrush.com/blog/keyword-cannibalization-guide/
Analyzing Google Search traffic drops

Yoast

https://developers.google.com/search/blog/2021/07/search-traffic-drops
How to Find and Fix Keyword Cannibalization Issues (in Seconds)

Joshua Hardwick / Ahrefs

https://ahrefs.com/blog/keyword-cannibalization/
How to Identify & Eliminate Keyword Cannibalization to Boost Your SEO

Aleh Barysevich / Search Engine Journal

https://www.searchenginejournal.com/on-page-seo/keyword-cannibalization/
How to Identify and Tackle Keyword Cannibalization

Samuel Mangialavori / Moz

https://moz.com/blog/identify-and-tackle-keyword-cannibalisation-in-2019
How to Identify Keyword Cannibalisation (Tool)

Hannah Rampton / StrategiQ

https://strategiq.co/how-to-identify-keyword-cannibalisation/

Image optimization5 resources

Google image SEO best practices

Google

https://developers.google.com/search/docs/appearance/google-images
11 Important Image SEO Tips You Need to Know

Anna Crowe / Search Engine Journal

https://www.searchenginejournal.com/on-page-seo/image-optimization/
Image SEO: 12 Actionable Tips (for More Organic Traffic)

Joshua Hardwick / Ahrefs

https://ahrefs.com/blog/image-seo/
Image SEO: the Ultimate Guide

ContentKing

https://www.contentkingapp.com/academy/image-seo/
How to optimize your Ecommerce for Google Images and Visual Search

Gianluca Fiorelli

https://www.iloveseo.net/how-to-optimize-your-ecommerce-for-google-images-and-visual-search/

Video optimization6 resources

Video SEO best practices

Google

https://developers.google.com/search/docs/appearance/video
Video SEO: The Definitive Guide

Backlinko

https://backlinko.com/video-seo-guide
Video SEO: How to Rank YouTube Videos on Google

Joshua Hardwick / Ahrefs

https://ahrefs.com/blog/video-seo/
Video SEO In Google & YouTube Search: Making the most out of it

Aleyda Solis

https://www.slideshare.net/aleydasolis/video-youtube-in-google-search-making-the-most-out-of-it-smxwest/aleydasolis/video-youtube-in-google-search-making-the-most-out-of-it-smxwest
YouTube SEO: The Ultimate Guide

Itamar Blauer

https://www.itamarblauer.com/youtube-seo-guide/
YouTube SEO Today: Video Optimization Tips, Tutorial and Tools for YouTube

Crawling Mondays

https://www.youtube.com/watch?v=FH9o_kKShoQ

Structured data9 resources

Introduction to structured data markup in Google Search

Google

https://developers.google.com/search/docs/appearance/structured-data/intro-structured-data
A Practical Introduction to Structured Data for SEO

Geoff Kennedy

https://sitebulb.com/resources/guides/practical-introduction-to-structured-data-for-seo/
Beginner's Guide to Structured Data for SEO

Yauhen Khutarniuk

https://www.link-assistant.com/news/structured-data-for-seo.html
What is structured data in SEO and how it works?

Mangools

https://mangools.com/blog/structured-data/
Debugging Structured Data in the (Post-)SDTT-Era

Gianna Brachetti-Truskawa

https://tentaclequing.medium.com/debugging-structured-data-in-the-post-sdtt-era-8bde067073e9
Automating Structured Data

Patrick Hathaway

https://sitebulb.com/resources/guides/automating-structured-data-on-sitebulbcom/
The Beginner's Guide to Structured Data for Organizing & Optimizing Your Website

Allie Decker / HubSpot

https://blog.hubspot.com/marketing/structured-data
What Is Structured Data And How to Implement It

WordLift

https://wordlift.io/blog/en/entity/structured-data/
Schema SEO: What it is, types, and how to implement it

Dixon Jones

https://inlinks.com/insight/inlinks-com-insights-schema-for-seo/

Content pruning for SEO7 resources

Content Pruning: Remove Low-Quality Content to Improve SEO

Conductor

https://www.conductor.com/academy/content-pruning/
The Complete Guide to Content Pruning (+3 Step Pruning Process)

Devin Pickell / G2

https://www.g2.com/articles/content-pruning
How to Prune your Website Content in an SEO Process

Aleyda Solis

https://www.aleydasolis.com/en/crawling-mondays/how-to-prune-your-website-content-in-an-seo-process-crawlingmondays-16th-episode/
Step-By-Step Guide: SEO Pruning with Semrush

Kevin Indig / SEMrush

https://www.semrush.com/blog/guide-seo-pruning-semrush/
Why & How Content Pruning Helps Your SEO

Manish Dudharejia / Search Engine Journal

https://www.searchenginejournal.com/content-pruning-seo/375066/#close
How To Do Content Pruning To Improve Your Search Rankings

Bernard Huang

https://www.clearscope.io/blog/content-pruning
Content Pruning: What People Get Wrong About It and When It's the Right Move

Blair MacGregor

https://www.trusthetics.com/when-content-pruning-works/

Avoiding Duplicate Content7 resources

Dealing with Duplicate Content: Canonicalization in Detail

Ebere Jonathan

https://www.womenintechseo.com/knowledge/dealing-with-duplicate-content-canonicalization-in-detail/
What is canonicalization

Google

https://developers.google.com/search/docs/crawling-indexing/canonicalization
When To Canonicalize, Noindex, Or Do Nothing With Similar Content

Josh McCoy

https://www.searchenginejournal.com/addressing-similar-content-when-to-canonicalize-when-to-noindex-when-to-do-nothing/199057/
Canonicalization

Moz

https://moz.com/learn/seo/canonicalization
Duplicate Content: How To Avoid It With Canonicalization

Andi Coombs

https://klientboost.com/seo/duplicate-content/
Duplicate Content and SEO

Backlinko

https://backlinko.com/hub/seo/duplicate-content
Canonicalization: What It Is & How It Works

Patrick Stox

https://ahrefs.com/blog/canonicalization/

Programmatic SEO8 resources

Programmatic SEO — Getting It Right

Jenny Romanchuk

https://blog.hubspot.com/marketing/programmatic-seo
Programmatic SEO, Explained for Beginners

Ryan Law

https://ahrefs.com/blog/programmatic-seo/
Programmatic SEO: Create Thousands of Web Pages That Convert

Semrush

https://www.semrush.com/blog/programmatic-seo/
Programmatic SEO: Your missing link to 1M+ sessions

Jake Gronsky

https://searchengineland.com/programmatic-seo-starter-guide-390074
Programmatic SEO: How to increase search traffic with no-code tools

Luciano Viterale

https://zapier.com/blog/programmatic-seo/
The Complete Guide to Programmatic SEO

UntalkedSEO

https://untalkedseo.com/pseo-guide/
What is Programmatic SEO and What Can You Do with It?

Ian Nuttall

https://practicalprogrammatic.com/blog/what-is-programmatic-seo
Programmatic SEO in WordPress

Ian Nuttall

https://practicalprogrammatic.com/blog/programmatic-seo-in-wordpress

Backlinks analysis6 resources

How to Do a Basic Backlink Audit (in Under 30 Minutes)

Joshua Hardwick / Ahrefs

https://ahrefs.com/blog/backlink-audit/
Backlink Analysis: How to Spot Quality and Toxic Backlinks

James Brockbank / SEMrush

https://www.semrush.com/blog/toxic-links-guidelines/
Performing a manual backlink audit, step by step

Dave Davies / Search Engine Land

https://searchengineland.com/performing-manual-backlink-audit-step-step-248276
How to audit links for SEO

Sally Poundall / BrainLabs

https://www.brainlabsdigital.com/blog/how-to-audit-links-for-seo/
Link Profile Audit: 28 Things to Check

Brian Harnish / Search Engine Journal

https://www.searchenginejournal.com/seo-audit/seo-audit-checklist-link-profile-audit/
Backlink Management Course with Greg Gifford

Greg Gifford / SEMrush

https://www.semrush.com/academy/courses/backlink-management-course-with-greg-gifford/

Outreach for link building8 resources

The smart SEO's guide to effective outreach

SEER Interactive

https://www.seerinteractive.com/insights/seo-guide-to-outreach
Email Outreach: The Ultimate Guide

Digital Olympus

https://digitalolympus.net/email-outreach/
The Complete Guide to Outreach: 52 Curated Resources

Page One Power

https://www.pageonepower.com/outreach-resource-guide/
Making Cold Emails HOT Again: Segmenting & Theming in Link-Building Outreach

Bibi Raven / Search Engine Journal

https://www.searchenginejournal.com/segmenting-theming-in-link-building-outreach/396968/
Blogger Outreach: How to Do It and Scale It Without Feeling Like a Jerk

Joshua Hardwick / Ahrefs

https://ahrefs.com/blog/blogger-outreach/
How to turn a boring email into an irresistible link pitch

Gisele Navarro / Search Engine Land

https://searchengineland.com/how-to-turn-a-boring-email-into-an-irresistible-link-pitch-297037
How To Write a Personalised Outreach Email Even When You're Sending It To 100 People

Gisele Navarro / Neomam

https://neomam.com/blog/how-to-write-an-outreach-email/
Getting to Links: 5 Tips for Successful Email Outreach

Alexandra Tachalova / Search Engine Journal

https://www.searchenginejournal.com/email-outreach-tips/301207/

Disavowing backlinks5 resources

Disavow links to your site

Google

https://support.google.com/webmasters/answer/2648487?hl=en
When & How to Disavow Backlinks in 2021

Tom Capper / Moz

https://moz.com/blog/when-to-disavow-links
Should you disavow links in 2022? MHC's annual report

Marie Haynes / Marie Haynes Consulting

https://www.mariehaynes.com/disavow-advice-2021/
Google's Disavow Links Tool: The Complete Guide

Derek Gleason / Ahrefs

https://ahrefs.com/blog/google-disavow-links/
The Complete Guide to Disavowing Links for Google and Bing

Bruce Clay

https://www.bruceclay.com/blog/complete-guide-bing-and-google-disavowing-links/

Digital PR & Link Building6 resources

What is Digital PR? The definition…

Carrie Rose / Rise at Seven

https://riseatseven.com/blog/what-is-digital-pr-the-definition/
Digital PR: The Beginner's Guide to Making Your Brand Unmissable

Jenny Abouobaia / Ahrefs

https://ahrefs.com/blog/digital-pr/
Why Digital PR Should Be Part of Your SEO Strategy

Domenica D'Ottavio / Fractl

https://blog.frac.tl/digital-pr-seo/
Digital PR: The Beginner's Guide to Making Your Brand Unmissable

Jenny Abouobaia / Ahrefs

https://www.aira.net/blog/link-building-digital-pr-newsroom/
A Guide to Digital PR and Why It's Important for SEO and Link Building

Erika Varagouli / Semrush

https://www.semrush.com/blog/digital-pr/
Digital PR Strategy & Tips for Link Building: An 18-Step Process for 2023

Joe Robinson / Green Flag Digital

https://greenflagdigital.com/digital-pr-strategy-2/

Broken link building5 resources

A Simple (But Complete) Guide to Broken Link Building

Joshua Hardwick / Ahrefs

https://ahrefs.com/blog/broken-link-building/
Broken Link Building

Backlinko

https://backlinko.com/hub/seo/broken-link-building
Broken Link Building: What You Need to Know to Get Links

Adam Heitzman / Search Engine Journal

https://www.searchenginejournal.com/link-building-guide/broken-link-building/
A Full Guide to Broken Link Building

Connor Lahey / SEMrush

https://www.semrush.com/blog/broken-link-building/
Broken Link Building Tips for Increasing Search Rankings, Authority, & Traffic

Belynda Cianci / Databox

https://databox.com/broken-link-building-tips-for-increasing-search-rankings-authority-traffic

SEO Forecasting8 resources

SEO Forecasting in Google Sheets

Tom Capper / Moz

https://moz.com/blog/seo-forecasting-in-google-sheets
SEO Forecasting: The Art Of Getting Buy-In

Patrick Stox / Ahrefs

https://ahrefs.com/blog/seo-forecasting/
Auto-SEO forecasting with StreamProphet!?

Charly Wargnier

https://www.charlywargnier.com/post/auto-seo-forecasting-with-streamprophet
How to Forecast SEO Growth: Complete Guide Including Tools, Examples, and More

Alex Juel / Inflow

https://www.goinflow.com/blog/seo-forecasting/
Forecasting SEO traffic with Prophet and Python

Daniel Heredia / Oncrawl

https://www.oncrawl.com/technical-seo/forecasting-seo-traffic-prophet-python/
How to Forecast SEO Potential With Google Data Studio

John McAlpin / Search Engine Journal

https://www.searchenginejournal.com/forecast-seo-data-studio/311579/
Your guide to SEO forecasting with Google Sheets

Sara Taher

https://searchengineland.com/seo-forecasting-google-sheets-guide-451253
SEO Forecasting in 2025: How to Unlock Predictable Growth

Nick Eubanks

https://trafficthinktank.com/seo-forecasting/

Calculate SEO ROI5 resources

How To Calculate SEO ROI with Formulas That Show Real Results

James Brockbank / SEMrush

https://www.semrush.com/blog/seo-roi/
SEO Return on Investment: What's the ROI of SEO & How Can I Measure It?

Botify

https://www.botify.com/blog/roi-seo
How to Calculate the ROI of Your SEO Campaigns Using Google Analytics

Adam Heitzman / Search Engine Journal

https://www.searchenginejournal.com/calculate-roi-seo-google-analytics/294561/
Here's How To Prove the Value of SEO for Your Customers

Matt Tennison / Boostblog

https://www.boostability.com/content/heres-how-to-prove-the-value-of-seo-for-your-customers
Proving the Revenue: Quantifying the Value of SEO

Tom Gunson

https://www.linkedin.com/pulse/proving-revenue-quantifying-value-seo-tom-gunson/

Show SEO Value to Non-SEOs5 resources

The Top 5 Ways to Prove the Real Value of SEO

Winston Burton / Search Engine Journal

https://www.searchenginejournal.com/prove-real-value-seo/294765/
The Value of SEO: Here's What You Need to Know

Matt Vazquez / KoMarketing

https://komarketing.com/blog/value-of-seo/
SEO Is a Means to an End: How Do You Prove Your Value to Clients?

Kameron Jenkins / Moz

https://moz.com/blog/seo-value-for-clients
4 Ways to Prove the Value of SEO to Leadership

Ben Bunting / SEOclarity

https://www.seoclarity.net/blog/value-of-seo
Have You Found it Difficult to Prove the Value of SEO? Here are 6 Ways to Help You Make Your Case

Botify

https://www.botify.com/blog/proving-value-of-seo

Budgeting SEO4 resources

How Much Should You Spend on SEO? 5 SEO Budget Strategies that Make Sense

Joe Robinson / Green Flag Digital

https://greenflagdigital.com/seo-budgets/
How to Budget for SEO: Our Thoughts on Budget Allocation for B2B SaaS Companies

Michael Smith / Powered by Search

https://www.poweredbysearch.com/blog/how-to-budget-for-seo/
SEO Cost Calculator: How Much Should You Budget for SEO Services?

Chuck Price / Search Engine Journal

https://www.searchenginejournal.com/seo-cost-calculator/264305/
How much to budget for SEO?

Kaushal Thakkar / Infidigit

https://www.infidigit.com/blog/seo-budget/

SEO Myths6 resources

SEO Mythbusting

Martin Splitt / Google

https://www.youtube.com/playlist?list=PLKoqnv2vTMUN6lFDz6qMBsz7-Jm8YRV9H
SEO myths busted by an ex-Googler

Kaspar Szymanski / Search Engine Land

https://searchengineland.com/seo-myths-busted-by-an-ex-googler-324985
How to Spot SEO Myths: 26 Common SEO Myths, Debunked

Helen Pollitt / Search Engine Journal

https://www.searchenginejournal.com/seo/seo-myths/
10 SEO Myths You Should Ignore

Joshua Hardwick / Ahrefs

https://ahrefs.com/blog/seo-myths/
No, These 15 Things Are Not Ranking Factors for Google

Ryan Jones / Search Engine Journal

https://www.searchenginejournal.com/not-a-search-ranking-factor/324087/
The Top 10 SEO Myths: Don't Fall Into These Often Repeated Traps

Corey Northcutt / BigCommerce

https://www.bigcommerce.com/blog/seo-myths/

Building an SEO Team7 resources

How to Structure your SEO Team

John E Lincoln

https://ignitevisibility.com/how-to-structure-your-seo-team/
Starting & Growing SEO Teams

Martijn Scheijbeler

https://martijnscheijbeler.com/starting-growing-seo-teams/
Building an SEO Team

Backlinko

https://backlinko.com/hub/seo/team
How to Manage Your SEO Team

Power Digital Marketing

https://powerdigitalmarketing.com/blog/manage-seo-team/#gref
All-Star Cast of SEOs: Building a Winning In-House SEO Team

Chris Sachs / SEOclarity

https://www.seoclarity.net/blog/building-a-winning-in-house-seo-team
SEO Team Structure: How to Fit SEO into Your Company

Jenny Halasz / Search Engine Journal

https://www.searchenginejournal.com/seo-team-structure/246771/
7 Key Considerations When Developing Your In-House SEO Structure

Brian Harnish / Search Engine Journal

https://www.searchenginejournal.com/7-key-considerations-when-developing-your-in-house-seo-structure/271287/

SEO Product Management4 resources

How an SEO Product Manager Can Be Your Chief Problem Solver

Kevin Indig / Search Engine Journal

https://www.searchenginejournal.com/seo-product-managers/408256/
How to Align SEO, Marketing & Product Management in SaaS Startup

Ivan Palii

https://medium.com/swlh/how-to-align-seo-marketing-product-management-in-saas-startup-5b6338be1e3d
Integrating SEO within the Product Triangle To Align Efforts & Maximize Impact

Aleyda Solis

https://www.aleydasolis.com/en/search-engine-optimization/seo-product-triangle/
The SEO Sprint Newsletter

Adam Gent

https://www.theseosprint.com/archive?sort=new

Communication with SEO Stakeholders5 resources

How to convince execs to care about SEO

Tom Critchlow / The SEO MBA

https://newsletter.seomba.com/p/how-to-convince-execs-to-care-about
Communicating to Clients & Stakeholders in a Constantly Changing SEO Landscape

Kameron Jenkins / Moz

https://moz.com/blog/communicating-in-constantly-changing-seo-landscape
How to Communicate the Value of SEO to Executives

Jordan Frank / Seer Interactive

https://www.seerinteractive.com/insights/how-to-communicate-the-value-of-seo-to-executives
Managing Internal SEO Stakeholders

David Hing / Plug & Play

https://www.plugandplaydesign.co.uk/managing-internal-seo-stakeholders
Breaking Silos: How to Enable SEO Across Your Organization

Samantha Pena / Search Engine Journal

https://www.searchenginejournal.com/seo-enablement-across-organization/379556/

Creating SEO Contracts5 resources

The Ultimate SEO Contract Template [100% Free]

Gary Coutard / Ahrefs

https://ahrefs.com/blog/seo-contract/
13 Things You Need to Include in SEO Contracts

Corey Morris / Search Engine Journal

https://www.searchenginejournal.com/seo-contracts/237935/
12 Elements Of A Solid SEO Contract

Janet Driscoll Miller / Search Engine Land

https://searchengineland.com/12-elements-creating-solid-seo-contract-222767
10 Things to Include in SEO Contracts (+ FREE Template)

Adam Steele / Loganix

https://loganix.com/seo-contract-template/
SEO Contract Template

Himanshu Sharma / OptimizeSmart

https://www.optimizesmart.com/best-seo-contract-in-the-world/

SEO Jobs Interviews5 resources

Do you need an SEO?

Google

https://developers.google.com/search/docs/fundamentals/do-i-need-seo
21 SEO Interview Questions to Hire the Right Candidates

ContentKing

https://www.contentkingapp.com/academy/hire-interview-seo-candidates/
SEO Interview Questions To Help You Hire An SEO Expert

Stephan Bajaio / Conductor

https://www.conductor.com/academy/seo-professional-hiring-guide/
8 SEO Job Interview Questions That Cut Through the BS

Ryan Jones / Search Engine Journal

https://www.searchenginejournal.com/seo-job-interview-questions/303921/#close
Hiring a Tech SEO

Areej AbuAli

https://www.areejabuali.com/blog/hiring-a-tech-seo/

SERP Features optimization6 resources

Structured data markup that Google Search supports

Google

https://developers.google.com/search/docs/appearance/structured-data/search-gallery
What is a SERP Feature? Appearance, description and obtainability

Moz

https://moz.com/learn/seo/serp-features
Understanding Google SERP Features in 2021: The Complete Guide

Kristen M. Vaughn / KoMarketing

https://komarketing.com/blog/understanding-google-serp-features-complete-guide/
Ultimate Guide to Google SERP Features

John E Lincoln

https://ignitevisibility.com/serp-features/
Visual Guide to Google SERP Features

RankRanger

https://www.rankranger.com/google-serp-features-guide
How You Can Use SERP Features to Boost Traffic

Troels Emborg / Accuranker

https://www.accuranker.com/blog/how-you-can-use-serp-features-to-boost-traffic/

Google AIO's, AI Mode and LLMs Optimization18 resources

A new way to search with generative AI - An overview of SGE

Srinivasan Venkatachary / Google

https://static.googleusercontent.com/media/www.google.com/en//search/howsearchworks/google-about-SGE.pdf
Responsible Development of SGE: Bringing the Power of Generative AI to Search

Google

https://ai.google/static/documents/case-study-responsible-development-of-sge.pdf
How To Intentionally Show Up in Google's AIOs / SGE

Garrett Sussman / iPullRank

https://ipullrank.com/optimize-content-for-sge
The Ultimate Guide to LLMO, GEO & AIO

Malte Landwehr

https://www.linkedin.com/pulse/ultimate-guide-llmo-geo-aio-malte-landwehr-khqne/
The impact of Google's SGE (now AI Overviews) & What To Do about It [With AI Overviews Traffic Risk Assessment Sheet]

Aleyda Solis

https://www.aleydasolis.com/en/search-engine-optimization/the-impact-of-googles-sge-what-to-do-about-it-with-sge-traffic-risk-assessment-sheet/
AI Overviews: Measuring the Impact on SEO

Mark Traphagen

https://www.seoclarity.net/blog/ai-overviews-impact-on-seo
How to Optimize for AI Overviews: Patent & Research Insights

Rich Sanger

https://richsanger.com/ai-overview-optimization-insights-from-googles-patent/
Generative AI and SEO: How to optimize content for Google search and LLMs with cosine similarity (in other words, LLMO)

Daniel K. Cheung

https://www.danielkcheung.com/how-to-optimize-content-for-google-search-and-llms/
ZipTie.dev - An AIO Rank Tracker

ZipTie.dev

https://ziptie.dev/
Google AI Overview Tool - Check The Evolution Per Industry

Advanced Web Ranking

https://www.advancedwebranking.com/free-seo-tools/google-ai-overview
B.I.S.C.U.I.T. Framework

Michael Buckbee

https://knowatoa.com/guides/biscuit_framework
SEO Playbook : Tailoring Content for AI-Driven Search Results

Zack Kadish

https://www.searchengineworld.com/seo-playbook-tailoring-content-for-ai-driven-search-results
AI Overviews Study: Inside Google's New Search Reality

Demandsphere / Botify

https://lp.botify.com/q4.2024-aio-report
What You Should Know About LLMs (As a User and Marketer) — Whiteboard Friday

Robin Lord / Moz

https://moz.com/blog/know-about-llms-whiteboard-friday
SEO for brand visibility in LLMs

Crystal Carter / Wix

https://www.wix.com/seo/learn/resource/llm-brand-visibility
AI optimization: How to optimize your content for AI search and agents

Jed White

https://searchengineland.com/ai-optimization-how-to-optimize-your-content-for-ai-search-and-agents-451287

SEO Testing5 resources

What is SEO Testing & How Does it Work on a Website?

Kate Miller / Inflow

https://www.goinflow.com/blog/seo-testing-guide/
The Complete Guide to SEO Testing: Best Practices, Experiment Ideas, Tool Walkthrough

seotesting.com

https://seotesting.com/blog/seo-testing-guide
20+ SEO Experiments To Get More Organic Traffic

Brian Moseley / SEMrush

https://www.semrush.com/blog/20-seo-experiments-to-get-more-organic-traffic/
What is SEO A/B testing? A guide to setting up, designing and running SEO split tests

Craig Bradford / SearchPilot

https://www.searchpilot.com/resources/blog/what-is-seo-split-testing/
How to make sense of SEO A/B test results

Will Critchlow / SearchPilot

https://www.searchpilot.com/resources/blog/business-not-science/

Web Stories6 resources

Best practices for creating Web Stories

Google

https://developers.google.com/search/docs/appearance/web-stories-creation-best-practices
SEO for Web Stories

AMP

https://blog.amp.dev/2020/02/12/seo-for-amp-stories/
How we boosted our traffic by 504.17% with a SEO-Friendly Web Story

Andrea Volpini / WordLift

https://wordlift.io/blog/en/web-stories-seo/
Web Stories Powered by AMP – 12 Tips and Recommendations For Creating Your First Story

Glenn Gabe / GSQi

https://www.gsqi.com/marketing-blog/web-stories-amp-tips-recommendations/
SEO for Google Web Stories: a comprehensive guide

Arron Westbrook / Lumar

https://www.lumar.io/blog/best-practice/google-web-stories-seo/
How to Make Google Web Stories [2021 Study]

SEMrush

https://www.semrush.com/blog/google-web-stories-study/

Google Discover5 resources

Discover and your website

Google

https://developers.google.com/search/docs/appearance/google-discover
The Ultimate Checklist to Optimize Content for Google Discover

Andrea Volpini / WordLift

https://wordlift.io/blog/en/optimize-for-google-discover/
7 Tactics to Optimize for Google Discover

John Shehata / Newzdash

https://www.newzdash.com/guide/uncover-google-discover-mysteries-john-shehata
Google Discover: How to Rank and Drive Traffic

Michal Pecánek / Ahrefs

https://ahrefs.com/blog/google-discover/
How to Optimize for Google Discover, and Why it Matters

Moss Clement / SEMrush

https://www.semrush.com/blog/how-to-optimize-for-google-discover/

Knowledge Panel optimization6 resources

About knowledge panels

Google

https://support.google.com/knowledgepanel/answer/9163198
What Is a Google Knowledge Panel and How To Get One

Jason Barnard / SEMrush

https://www.semrush.com/blog/google-knowledge-panel/
How to Trigger a Personal Knowledge Panel in Google

Jason Barnard / Search Engine Journal

https://www.searchenginejournal.com/knowledge-panel-for-person/410337/
How To Get In The Google Knowledge Graph

Gosia Poddębniak / Onely

https://www.onely.com/blog/google-knowledge-graph/
How to optimize your Google local Knowledge Panel

George Nguyen / Search Engine Land

https://searchengineland.com/how-to-optimize-your-google-local-knowledge-panel-339173
How to Get a Google Knowledge Panel

Sahil Kakkar / MarketMuse

https://blog.marketmuse.com/how-to-get-a-google-knowledge-panel/

Search Rankings Drop Analysis7 resources

Debugging drops in Google Search traffic

Daniel Waisberg / Google

https://developers.google.com/search/docs/monitor-debug/debugging-search-traffic-drops
Google Ranking Dropped Dramatically? Here's How to Recover in 13 Easy Steps

Conductor

https://www.conductor.com/academy/ranking-drop/
SEO Rankings Drop: A Step-by-Step Guide to Recovery

Kristina Kledzik / Moz

https://moz.com/blog/seo-rankings-drop-guide
Google Ranking Dropped Dramatically? (Here's What to Check)

Chris Haines / Ahrefs

https://ahrefs.com/blog/google-ranking-dropped-dramatically/
Using the Flowchart Method for Diagnosing Ranking Drops

Kameron Jenkins / Moz

https://moz.com/blog/diagnose-ranking-drops
How to do a post Google Update SEO Analysis to recover lost rankings

Aleyda Solis

https://www.youtube.com/watch?v=bG9u6VXxdaA
Analyzing A Recent Google Update Impact via Search Console Data with a Segmented Looker Studio Report

Aleyda Solis

https://www.aleydasolis.com/en/search-engine-optimization/google-update-analysis-search-console-data-studio-report-template/

SEO for Brand Recognition & Visibility10 resources

The Role of SEO in making branding understood by search engines and AI

Gianluca Fiorelli

https://www.iloveseo.net/the-role-of-seo-in-making-branding-understood-by-search-engines-and-ai/
How to establish your brand entity for SEO: A 5-step guide

Jes Scholz

https://searchengineland.com/establish-brand-entity-for-seo-guide-427717
How to Build a Strong Brand Moat With SEO

Morgan Taylor / Moz

https://moz.com/blog/build-a-strong-brand-moat
SEO for Brand Awareness: A Complete Guide

Yannick Weiler / Semrush

https://www.semrush.com/blog/seo-brand-awareness/
What Is Branded Search? — 4 Expert Tips to Increase Branded Search

Greg Heilers / Moz

https://moz.com/blog/what-is-branded-search
SEO for brand visibility in LLMs

Crystal Carter / Wix

https://www.wix.com/seo/learn/resource/llm-brand-visibility
7 Brand SEO Questions To Ask & Actions To Take

Aleyda Solis

https://www.linkedin.com/posts/aleyda_7-brand-seo-questions-to-ask-actions-to-activity-7275535110156800000-R4xS/
Understanding branding and SEO

Harry Clarkson-Bennett

https://leadershipinseo.substack.com/p/how-to-use-seo-to-build-your-brand
Brand Monitoring: 3 Must-Track Areas for Success

Chris Haines / Ahrefs

https://ahrefs.com/blog/brand-monitoring/#3-brand-monitoring-on-llms
What SEO Should Know About Brand Marketing With Mordy Oberstein

Shelley Walsh, Mordy Oberstein

https://www.searchenginejournal.com/what-seo-should-know-about-brand-marketing-with-mordy-oberstein/522083/

The Great Decoupling or How to Optimize for Zero Click Search8 resources

Explaining The Great Decoupling To C-Level

Dan Taylor

https://www.searchenginejournal.com/explaining-the-great-decoupling-to-c-level/549902/
The Great Decoupling of Clicks and Impressions — Whiteboard Friday

Tom Capper

https://moz.com/blog/great-decoupling-whiteboard-friday
The Great Decoupling of search and the birth of the agentic web

Darwin Santos

https://searchengineland.com/great-decoupling-search-agentic-web-459424
Welcome to Zero-Click Search. Please Leave Your Traffic at the Door.

Louise Linehan

https://ahrefs.com/blog/zero-click-search/
Zero Click SEO: How to win the visibility battle on Google.

Gianluca Fiorelli

https://www.iloveseo.net/0-click-seo-how-to-win-the-visibility-battle-on-google/
Zero-click search: What is it and how to optimize for it

Valentina Izzo

https://www.oncrawl.com/on-page-seo/zero-click-search-what-is-it-how-optimize-for-it/
Zero Clicks Does Not Mean Zero Sales

Rand Fishkin

https://sparktoro.com/blog/zero-clicks-does-not-mean-zero-sales/
The Case for Zero-Click Content in a Zero-Trust Ecosystem

Amanda Natividad

https://sparktoro.com/blog/the-case-for-zero-click-content-in-a-zero-trust-ecosystem/

SEO for Web Migrations7 resources

The Ultimate Guide to Successful Website Migrations

ContentKing

https://www.contentkingapp.com/academy/website-migrations/
The Website Migration Guide: SEO Strategy, Process, & Checklist

Modestos Siotos / Moz

https://moz.com/blog/website-migration-guide
The SEMrush Website Migration Checklist

Nikolai Boroda / SEMrush

https://www.semrush.com/blog/website-migration-checklist/
A Domain Migration Checklist And Ultimate Google Data Studio Dashboard

Kristina Azarenko

https://marketingsyrup.com/a-domain-migration-checklist-and-ultimate-google-data-studio-dashboard/
7 Handy SEO Tools Functionalities that facilitate a Fast Web Migrations & Redesigns validation

Aleyda Solis

https://www.aleydasolis.com/en/search-engine-optimization/7-handy-seo-tools-functionalities-that-facilitate-a-fast-web-migrations-redesigns-validation/
URLs Changes & Web Migration within same Domain Minimum Viable SEO Validation Checklist [In Google Sheets]

Aleyda Solis

https://docs.google.com/spreadsheets/d/1-Dm6mh8vAC0aPeM_QBJvvaHzCGq9XdLayk59hFWJpjg/copy
Winning SEO when Migrating International Websites

Aleyda Solis

https://www.slideshare.net/aleydasolis/winning-seo-when-migrating-international-websites-dguconf

SEO for Web Redesigns6 resources

Website Redesign SEO Checklist

Olga Zarr

https://seosly.com/blog/website-redesign-seo-checklist/
Website redesigns: How to retain and improve your SEO

Marcus Miller / Search Engine Land

https://searchengineland.com/website-redesigns-retain-improve-seo-289879
How to Redesign your Website without Losing SEO

Tony Mastri

https://www.marion.com/website-redesign-seo-checklist/
SEO Website Redesign – A Guaranteed Checklist on How to Not Lose Your Rankings

Andreea Sauciuc / CognitiveSEO

https://cognitiveseo.com/blog/12802/website-redesign-seo/
SEO & Web Design: 8 Must-Do's During a Web Redesign

Marc Avila / 3 Media Web

https://www.3mediaweb.com/blog/seo-website-redesign/
Website Redesign SEO Checklist: Relaunch Your Site Without Losing Rankings

Anna Fitzgerald / HubSpot

https://blog.hubspot.com/website/website-redesign-seo

SEO for New Web Launch5 resources

SEO for a New Website: Here's Everything You Need to Know to Start Ranking

Jessica Greene / Databox

https://databox.com/seo-for-new-website
Launching a New Website: Your SEO Checklist

Rand Fishkin / Moz

https://moz.com/blog/launching-new-website-seo-checklist-whiteboard-friday
7 SEO Tips for a New Website

Erika Varagouli / SEMrush

https://www.semrush.com/blog/seo-for-new-website/
SEO Before a Website Launch, Our Pre-Launch SEO Checklist!

Radd Interactive

https://raddinteractive.com/seo-before-a-website-launch-our-pre-launch-seo-checklist/
SEO Requirements for a New Website

ContentKing

https://www.contentkingapp.com/academy/seo-requirements-new-website/

Google Core Search Updates Analysis and Recovery12 resources

Google Search's core updates and your website

Google

https://developers.google.com/search/updates/core-updates
What web creators should know about our March 2024 core update and new spam policies

Google

https://developers.google.com/search/blog/2024/03/core-update-spam-policies
A Q&A on Google Search updates

Google

https://developers.google.com/search/blog/2023/11/q-and-a-on-search-updates
History of Google Algorithm Updates

Search Engine Journal

https://www.searchenginejournal.com/google-algorithm-history/
10 Tips for Recovering from Google Core Algorithm Updates

Lily Ray

https://www.amsive.com/insights/seo/10-tips-for-recovering-from-google-core-algorithm-updates/
Google's Helpful Content Update & Ranking System: What Happened and What Changed in 2024?

Lily Ray

https://www.amsive.com/insights/seo/googles-helpful-content-update-ranking-system-what-happened-and-what-changed-in-2024/
Google's Broad Core Algorithm Updates: Important Points And Frequently Answered Questions For Site Owners And SEOs

Glenn Gabe

https://www.gsqi.com/marketing-blog/google-broad-core-updates-important-points-and-frequently-answered-questions/
According to Google: How to recover from a core update

Marie Haynes

https://www.wix.com/seo/learn/resource/recover-from-google-core-updates
Analyzing A Recent Google Update Impact via Search Console Data with a Segmented Looker Studio Report

Aleyda Solis

https://www.aleydasolis.com/en/search-engine-optimization/google-update-analysis-search-console-data-studio-report-template/
What to do when hit by a Google Core Update [Flowchart]

Aleyda Solis

https://www.aleydasolis.com/en/seo-flowcharts/#2
A Guide to Recovering from Google Algorithm Updates

Ryan Jones

https://seotesting.com/blog/recovering-from-google-algorithm-updates/

Dealing with Google Penalties5 resources

Manual Actions report

Google

https://support.google.com/webmasters/answer/9044175
Essential Expert Tips on Fixing and Avoiding Google Penalties

Anton Marchenko / Semrush

https://www.semrush.com/blog/google-penalties-expert-tips/
Google Penalties: How to Find, Fix, and Avoid (An Expert Guide)

Nick Churick / Ahrefs

https://ahrefs.com/blog/google-penalties/
The Complete List of Google Penalties and How to Recover

Chuck Price / Search Engine Journal

https://www.searchenginejournal.com/the-complete-list-of-google-penalties-and-how-to-recover/201510/#close
Google penalties, manual actions and notifications: A complete guide

Kaspar Szymanski / Search Engine Land

https://searchengineland.com/google-penalties-manual-actions-notifications-guide-388509

Removing URLs from Google5 resources

Control what you share with Google

Google

https://developers.google.com/search/docs/crawling-indexing/control-what-you-share
How to Remove URLs From Google Search (5 Methods)

Patrick Stox / Ahrefs

https://ahrefs.com/blog/remove-urls-from-google/
How to Remove URLs from Google Search in a Snap!

ContentKing

https://www.contentkingapp.com/academy/google-remove-urls/
How to properly delete a page from your site

Joost De Valk / Yoast

https://yoast.com/deleting-pages-from-your-site/
How can you remove a URL from Google's search results?

David Westby / Brainlabs

https://www.brainlabsdigital.com/blog/how-can-you-remove-a-url-from-googles-search-results/

Optimizing Product Pages5 resources

Perfecting On-Page SEO for Ecommerce Product Pages – A Cheatsheet

Paddy Moogan / Aira

https://aira.net/blog/perfecting-on-page-seo-for-ecommerce-product-pages-a-cheatsheet/
SEO for Ecommerce Product Pages (How to Rank & Convert)

Jonas Sickler / Terakeet

https://terakeet.com/blog/seo-for-ecommerce-product-pages/
How To Successfully SEO Ecommerce Product Pages

Alex Chris / Reliablesoft

https://www.reliablesoft.net/product-page-seo/
Product Page SEO: 17 eCommerce Best Practices

ContentKing

https://www.contentkingapp.com/academy/product-page-seo/
SEO for Changing E-commerce Product Pages – How to Optimize your Online Store Products URLs

Aleyda Solis

https://www.slideshare.net/aleydasolis/seo-for-changing-ecommerce-product-pages-how-to-optimize-your-online-store-products-urls

Free SEO Tools To Use

A curated collection of free SEO tools for keyword research, on-page optimization, link building, monitoring, reporting, and more.

▼

Hot trend focus inside this path

Free tools Keyword research Technical SEO Link building Monitoring

Keyword Research Tools15 resources

Google Ads Keyword Planner

Google

https://ads.google.com/home/tools/keyword-planner/
Google Trends

Google

https://trends.google.com/trends/?geo=US
Bing Webmaster Tools Keyword Research

Bing

https://www.bing.com/webmasters/help/keyword-research-628070b6
Keyword Generator

Ahrefs

https://ahrefs.com/keyword-generator
AlsoAsked

Candour

https://alsoasked.com/
Answer The Public

Answer The Public

https://answerthepublic.com/
QuestionDB

QuestionDB

https://questiondb.io/
Free Keyword Tool

Wordstream

https://www.wordstream.com/keywords
#SuggestMrx

Merlinox

https://www.suggestmrx.com/index-en.php
The Reddit Keyword Research Tool

Higher Visibility

https://www.highervisibility.com/free-seo-tools/keyworddit/
Keyword Surfer

Surfer

https://chrome.google.com/webstore/detail/keyword-surfer/bafijghppfhdpldihckdcadbcobikaca
Topic Mojo Free Plan

Topic Mojo

https://topicmojo.com/
SERP Explorer

Keyword Insights

https://www.keywordinsights.ai/serp-explorer/
SERP Similarity

Keyword Insights

https://www.keywordinsights.ai/serp-similarity/
Larseo

Larseo

https://larseo.app/

On-Page SEO Tools17 resources

Google Search Console Coverage, URL Inspection & Crawl Stats Reports

Google

https://search.google.com/search-console/about
Bing Webmaster Tools Site Scan and SEO Report

Bing

https://www.bing.com/webmasters/help/seo-reports-55a30304
Screaming Frog SEO Spider

Screaming Frog

https://www.screamingfrog.co.uk/seo-spider/
Greenflare: The Open Source SEO Crawler

Greenflare

https://greenflare.io/
SEOlyzer: Crawler & log analysis for all SEO

SEOlyzer

https://seolyzer.io/
httpstatus.io

Sander Heilbron

https://httpstatus.io/
SEO Server Header Checker Tool

Ryan Jones

https://www.serverheaders.com/
Ahrefs Webmaster Tools

Ahrefs

https://ahrefs.com/webmaster-tools
Siteliner

Siteliner

https://www.siteliner.com/
Checkbot: SEO, Web Speed & Security Tester

Checkbot

https://chromewebstore.google.com/detail/checkbot-seo-web-speed-se/dagohlmlhagincbfilmkadjgmdnkjinl?pli=1
SEO Minion

SEO Minion

https://seominion.com/
Detailed SEO Extension

Detailed

https://detailed.com/extension/
SEO Pro Extension

Marketing Syrup

https://marketingsyrup.com/seo-pro-extension/
Spark Content Optimizer

SEOClarity

https://chromewebstore.google.com/detail/spark-seo-by-seoclarity/lbdjpmmladpghbcpadpeaiiopkcejpnf?hl=en
Link Redirect Trace

LinkResearchTools

https://smart.linkresearchtools.com/seo-tools/link-redirect-trace-extension
Yoast SEO

Yoast

https://yoast.com/wordpress/plugins/seo/
Rank Math SEO

Rank Math

https://rankmath.com/

Link Building Tools8 resources

Google Search Console Links Report

Google

https://search.google.com/search-console/about
Bing Webmaster Tools Backlinks Report

Bing

https://www.bing.com/webmasters/help/backlinks-c3a334e8
Ahrefs Backlink Checker

Ahrefs

https://ahrefs.com/backlink-checker
Free Backlink Checker

Rankwatch

https://www.rankwatch.com/en/backlinks/
Broken Link Checker

Ahrefs

https://ahrefs.com/broken-link-checker
BuzzStream Free Link Building Tools

BuzzStream

https://tools.buzzstream.com/link-building
Hunter: Find email addresses in seconds

Hunter

https://hunter.io/
Google Alerts

Google

https://www.google.com/alerts

Monitoring & Rank Tracking Tools7 resources

Google Search Console Performance Report

Google

https://search.google.com/search-console/about
Bing Webmaster Tools Search Performance Report

Bing

https://www.bing.com/webmasters/help/search-performance-c680da36
Ahrefs Webmaster Tools

Ahrefs

https://ahrefs.com/webmaster-tools
thruuu: Awesome SERP Analyzer

thruuu

https://samuelschmitt.com/thruuu/
SERP Checker

Accuranker

https://www.accuranker.com/rank-tracker
SEO Search Simulator by Nightwatch

Nightwatch

https://chrome.google.com/webstore/detail/seo-search-simulator-by-n/kodjacealkjojoojgjigfbbalodfbmad
SEOminion SERP Simulator

SEOminion

https://seominion.com/
MobileMoxie SERPerator

MobileMoxie

https://mobilemoxie.com/tools/mobile-serp-test/

SEO Dashboard & Reporting Tools7 resources

50+ Google Data Studio Templates to Speed your SEO Reporting

Sheets for Marketers

https://sheetsformarketers.com/data-studio-templates/
SEO Report Google Data Studio Templates

Supermetrics

https://supermetrics.com/blog/seo-report-templates
Search Console Explorer Studio and Sheet

Hannah Butler

https://www.hannahrampton.co.uk/my-tools/
SFAIK – Screaming Frog Analyzer

IKAUE

https://datastudio.google.com/
Monthly SEO Report Template

Backlinko

https://backlinko.com/templates/marketing/seo-report
SEO Report Template

Ahrefs

https://ahrefs.com/blog/seo-report-template/
Search Console PunkExport

Lino Uruñuela

https://www.mecagoenlos.com/tools/en/

Web Speed Optimization Tools11 resources

Measure from Web.dev

Web.dev

https://web.dev/measure/
PageSpeed Insights

Google

https://pagespeed.web.dev/
Web Page Test

Catchpoint

https://www.webpagetest.org/
GTmetrix

GTmetrix

https://gtmetrix.com/
Wattspeed

Wattspeed

https://wattspeed.com/
DebugBear

DebugBear

https://www.debugbear.com/test/website-speed/
Experte Core Web Vitals Check

Experte

https://www.experte.com/web-vitals
Dareboost

Contentsquare

https://www.dareboost.com/en
Lighthouse

Google

https://developer.chrome.com/docs/lighthouse/overview/
Web Vitals Extension

Addy Osmani

https://chrome.google.com/webstore/detail/web-vitals/ahfhfijlmmgfhhenpoojgppombpddgmo
Core SERP Vitals

Chris Johnson

https://defaced.dev/tools/core-serp-vitals/

Structured Data Tools9 resources

Schema Markup Validator

Schema.org

https://validator.schema.org/
Google Rich Results Test

Google

https://search.google.com/test/rich-results
Structured Data Viewer

Classy Schema

https://classyschema.org/Visualisation
Schema Markup Testing and Comparison Tool

Shay Ohayon

https://schemamarkup.net/
Schema.dev Structured Data Testing Tool

SEOClarity

https://test.schema.dev/
Ryte Structured Data Helper

Ryte

https://chrome.google.com/webstore/detail/ryte-structured-data-hel/ihfhaembdnpenfklnooabmmckmkcoffp
Schema Builder for Structured Data

Schema.dev

https://chrome.google.com/webstore/detail/schema-builder-for-struct/abmahiloodadnmnhdklcbcljllpfehbm
Schema Markup Generator (JSON-LD)

technicalseo.com

https://technicalseo.com/tools/schema-markup-generator/
Schema Markup Generator

RankRanger

https://www.rankranger.com/schema-markup-generator

Mobile SEO Tools6 resources

Google Mobile Friendly Test

Google

https://search.google.com/test/mobile-friendly
Mobile Friendliness Test Tool

Bing

https://www.bing.com/webmaster/tools/mobile-friendliness
MobileMoxie Page-oscope

MobileMoxie

https://mobilemoxie.com/tools/mobile-page-test/
Mobile-Friendly Test Bulk Testing Tool

technicalseo.com

https://technicalseo.com/tools/mobile-friendly/
Mobile-First Index Tool

technicalseo.com

https://technicalseo.com/tools/mobile-first-index/
Mobile First Index Checker

Zeo

https://zeo.org/tools/mobile-first-indexing-mfi-checker

Local SEO Tools8 resources

Google My Business

Google

https://www.google.com/business/
BrightLocal Free Local SEO Tools

BrightLocal

https://www.brightlocal.com/free-local-seo-tools/
Postamatic

Two Octobers + AgencyAutomators

https://workspace.google.com/marketplace/app/postamatic/44939226155
PlePer Local SEO Tools

PlePer

https://chrome.google.com/webstore/detail/pleper-local-seo-tools/andhpjdimjlbgfnbebckhcjfibjlodjn
GMBSpy

George Nenni

https://chrome.google.com/webstore/detail/gmbspy/bmeejbefljgakefhjjjckonbaleffikg
Whitespark Local Citation Finder

Whitespark

https://whitespark.ca/local-citation-finder/
Google Review Link Generator

Whitespark

https://whitespark.ca/google-review-link-generator/
Local Search Results Tool

technicalseo.com

https://technicalseo.com/tools/local-search/

International SEO Tools5 resources

Hreflang Tags Generator Tool

Aleyda Solis

https://www.aleydasolis.com/english/international-seo-tools/hreflang-tags-generator/
Free Hreflang Generator

Relgrowth

https://relgrowth.com/seo-tools/hreflang-generator/
hreflang Tags Testing Tool

technicalseo.com

https://technicalseo.com/tools/hreflang/
Hreflang Validator

Sistrix

https://app.sistrix.com/en/hreflang-validator
Locale-Adaptive Pages Testing Tool

technicalseo.com

https://technicalseo.com/tools/locale-adaptive/

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